I want you to shut down 600 stores and cause controversy.

So miss you. JuJube Industry Co., Ltd. (002582. SZ, hereinafter called "Good Want Your Company", chairman and general manager Shi Zubin recently accepted the "First financial daily" reporter interviewed, said that until June 30, 2014, the company will shut down 600 stores. Among them, most of them follow good thinking of your company for many years franchisee. 　　Financial profit Po, the current savings rate increased by 1000% in the brand management and sales model to be perfected, high-end gift market sales decline in the background, I think you are experiencing a broken wrist transformation. 　　As of the time before noon, I think you fell 0.21% to 14.30 yuan in Monday. Shutting down 600 stores sparked controversy over closing the store, I miss you. Sales Manager Wang Wenjie said, at present, I think your company is speeding up the national brand refinement strategy, but some stores smaller pop, shop, but because of small stores, low sales, poor service, not only can not adapt to the company's development needs, 　　Can not give a good miss your company plus points, but will reduce points. 　　In view of this, I would like you to start a company called the promotion of a retail store strategy, on the one hand to speed up the shutdown can not adapt to the company's strategy of the store, on the other hand, to strengthen the outstanding performance of the operators and sales areas to focus on support. Wang Wenjie said the closing plan will be divided into three steps, the first batch of 200 stores will be closed before September 30 this year, the upgrade completed. At present, these in the ranks of the bottom 200 of the franchise stores, 141 have been ordered to shut down, and another 26 are required to implement the store upgrade according to the company headquarters requirements, rectification. 　　The remaining 400 stores are required to be closed in the first half of next year. 　　Wang Wenjie said that the store adjustment, marking the good thinking of your company's store strategy will be adjusted, the former focus on the number of stores change to more value store quality. 　　I miss you. The company's 2013-year report shows that as of June 30, I would like you to set up a total of 11 sales subsidiaries nationwide, there are 2,084 stores. 　　Wang Wenjie said, before, good think of your company's positioning for the production-oriented enterprises, so, there is almost no screening of franchisees, which helps to think of your company quickly expand the national channel, but on the other hand, the quality of the franchisee is uneven, but also the company's brand formation damage. 　　After this adjustment, I think you will no longer the national development of provincial, urban agents, but through the one hand in the city center to open a flagship direct shop, on the one hand around the flagship store to develop radiation around the area of the satellite stores form, accelerate the upgrade of the store. 　　Shi Zubin said that the closing of the shop, has caused great controversy inside the company, including Wang Wenjie and other companies, such as the company's executives once believed that a radical closing strategy, may have a negative impact on sales revenue. But Shi Zubin said the shutdown of the store, mostly small stores, and did not improve the power of store sales, and not conducive to brand communication.