If one day the search engine disappears our site will go

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Event review: June 22 domestic search engine boss Baidu large area K station, many grassroots webmaster in this hot summer added a bit of irritability, webmaster forum every day is unusually hot, eight or nine of the owners have been affected. Then many webmaster in retaliation for Baidu set up a crazy click PPC ads Anti-Baidu Alliance.

6.22 Event data Survey Line chart

Back to the incident has been two months ago, you are calm fight or radical rebel, as the domestic Internet practitioners, for this event we should have more in-depth reflection. Let's make a hypothesis that when you wake up one day and find that the global search engine is closed, then where does the domestic webmaster go? From this assumption, I think we as a webmaster in the operation of the site needs to make a certain change, with their own user groups is the fundamental success of the site operation, So that we can in the turbulent search engine environment in an invincible position.

Search engine is just a channel to get traffic, not the whole site

Remember, as a search engine, it's just a channel or tool for you to get traffic, and it's not the whole site. Or do some people sound a little weird and think what you can do if you leave the search engine?

The answer is very simple, that is to do the brand, brand is a symbol, it is not limited to a corporate brand, can also make it a personal brand, such as Zac Master SEO daily a post blog. Lou's Lou Blog, I believe that many webmasters are very familiar with this blog, and subscribe to their collection, which is actually a brand effect, even if which day the search engine disappeared, from the subscription and collection of traffic presumably the two waves can also not be less. Of course, to do a good job on the personal or enterprise line brand building and not overnight things, stationmaster need to start from the long-term point of view, make perfect website operation train of thought.

What visitors love is really reasonable.

If you want to analyze the incident in the previous events of the K incident, then we can roughly say mainly because this part of the site is ignored by K user experience, relying solely on SEO to obtain traffic. Today, SEO has been defined as an integral part of the operation of the site, for SEO we can simply say for search engines, for spiders to play some clever, but we do not forget as search engine Company, its hundreds of cutting-edge engineers are not vegetarian, SEO's ultimate goal is the user, is transformed, So whether it is outside the chain or content, and the user will be contrary to the search engine politics.

Many webmasters are apt to fall into the mentality of quick success, blindly think that the site has the flow, it means that there is sales. This is a wrong mentality, if the two are to become a reciprocal relationship, then the premise is that we have to do a definition of traffic, that is, there is deep interaction of the flow, deep interaction represents the site and visitors are not just simple met, but more importantly, what visitors get from this site, Get the latest knowledge from a professional blog? An information portal to get the latest news? An enterprise website to learn about the pros and cons of a certain category of products?

Attitude determines everything.

"Attitude is everything." This is a remark made by celebrity Miro, which applies equally to domestic Internet practitioners. Each webmaster has different views on the operation of the website. In a site just on the track you can not wait for the window ads, in fact, this behavior is the site operation of one of the biggest mistakes. Website operations to achieve the ultimate goal is not inseparable from the user, this kind of goose-eggs operating mode is will be your site can not be more in-depth development. The correct attitude is to create truly valuable content for your users, when users get the information they want, the user will naturally become the media of the site promotion, when naturally you can make the impact of the search engine the lowest, this is the so-called brand marketing. Article by the sad song http://www.yy521.com/webmaster handwritten original, reproduced please retain the source, thank you!