In the big data age, what was lost while pinpointing?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The network of the overwhelming advertising information has long been overwhelmed, the first to change the flow of the final search for precision positioning, high conversion rate, the Internet is now the third to seek accurate positioning high conversion rate of the stage, so "data" has become the focus of each merchant collection, and more "extreme" At the risk of the danger of prying into the privacy of users, all of these are the merchant side in the search for efficient marketing methods can be performed on the road, but, these so-called large data accurate positioning can really achieve the efficiency of the merchant to realize the ambition? Accurate positioning, to seize the market behind what is missing?

Net sales background: The user experience under the banner or go or stop

The industry user experience shouting is the same as shaking the heavens, helpless business, the so-called "user experience" the ultimate goal is only to seek benefits (only to see the merchant's "user experience" signs play good or bad), so many marketers are accustomed to use to enhance the reputation of the user experience to seize the market.

Ali and Tencent Taxi software to stop the basis is "mother can't hit the car", in order to take care of the elderly children to call off subsidies to find a step; this year 315 flaws "Datang artifact" loophole, Baidu mobile phone defender, 360 mobile phone guards have launched the killing "Datang" software, in order to win the user Surf the use of large-phase spitting video 60 seconds ads launched the "immediately see" browser, designed to intercept traffic from the network video business ...

Playing the banner of users to seize the market user resources is understandable, merchants scramble to provide users with convenient and quick this is any industry's most favorable ecological development trend, but the large data age to find accurate positioning while often ignoring the user experience.

Use data to achieve accurate positioning, efficient realization, to control the market ignore user experience?

Case A: Q group information appeared "Parkinson" words, then received the Penguin June Grand recommended "Parkinson" treatment, hospital and other news.

This example is quite cola, but inadvertently a ridicule on the penguin June grabbed the creation of advertising recommendations, let people lament the large data "accurate" positioning at the same time and quite helpless. Health, tourism, shopping, life applications and other industries to use data precision positioning marketing benefits most obvious, do not know you and daughter-in-law ridicule belly becomes bigger when will pop a maternity line?

Case two: The Merchant in 360 business show left a private mobile phone number, and then dial others to show the merchant information.

This is a 360 forum to apply for a business show decoration business, the innocent is the original left their own personal mobile phone number, and then no matter who they call again, the other side as long as there are 360 guards will receive a certain decorative information display.

In order to accurately locate a variety of crawl, collection, push, interconnection means full of tools, the river side of the road accidentally wet shoes to make an information security loopholes are also a few.

Case three: Traditional business fish farmers because of the "market is not controlled" refused 2 million investment.

A small well-known in Xuzhou tropical fish farming business, tycoon play fish to seek to invest 2 million also open a fish field play, was he declined, the reason is "the market is not under our control."

At first it seems to feel that he is not this courage and courage, there is a technology market have investment, how dare not take this investment? In fact, the merchant's heart is translucent, investors are only players, to open a new fish market is not under the control of merchants, suitable for this player's play only from small and meticulous start, "Fish is like raising children, vague and not".

Case one or two, Enron want to emphasize is the large data accurate positioning of the user to bring the trouble, relying on the program location data is obviously not satisfactory, merchants tend to be anxious, fast learning to use data marketing instead of ignoring the user experience of this big head, in the network industry desperately among the "user experience" to occupy the market environment, Don't just for a moment in a hurry to achieve data marketing lost watermelon. Case three, Enron wanted to point out that the market controllability, accurate data positioning is the development of network marketing a general direction, but the market is not easily controlled by people, blindly grasping "data", whether it also exaggerated their own market control force?

The era of large data marketing, but also diversified development and time, remember not to bear the stick.

Author: A5 Enron Source: A5 webmaster NET, reprint please specify the source!