Independent app application: Difficult to form a strong competitive point commercialization of the game

Original title: The application of independent app commercialization of the office is difficult to "Mo Mo", "Sing it. The application of independent app, which is represented by the former, has been put on the agenda and explored the commercialization model after the extensive enclosure development, under the pressure of internal operating cost and external competition, however, because the product is difficult to form a strong competition point, There are still a few variables in the commercialization of stand-alone app applications. Independent app test water commercialization recently, location-based (LBS) mobile social Tools The latest version of the 4.1, the biggest change is to add "nearby activities" by the industry as a O2O (online-offline) commercial paving. And before this, the MO has already launched the member service and the expression store function, also has launched the fictitious currency--mo mo coins, resembles Tencent QQ the Q coin, the user can become the member by the recharge, or buys the expression application. According to a person close to the stranger, the future of Mo Mo will soon be involved in the field of play, because the game is the current realization of users, flow to realize the most convenient way. Although the founder of the Yantan has publicly said that in the past two or three years will not consider how the Mo mo Profit and make money, but out of the pressure of operating costs and investors, in the circle of 50 million users on the basis of the commercialization has obviously been put on the agenda of the MO. Coincidentally, mobile phone KTV application to sing it has also formed a commercial pace. Not long ago, sing bar added "recharge Buy sing Gold" service, users can buy flowers through recharge gold to send to the singer. Sing it, founder Chen in the media interview, said the duet bar profit has great confidence, he thought that the way to sing a lot of products, singing a list, to send flowers to the singer, many features can be made to pay the future. And last year, sing it has been through the brand name some online games have made advertising revenue. There are many myriad of apps that have been shuffled out in the tide of mobile applications, leaving only "feathers on the ground". For the surviving apps, how to commercialize is a threshold to face. The product exists congenitally deficient how to realize the profit, establishes the effective commercial model, is the problem which the independent app must face, such as the Mo Mo, sings, but, their own product innate flaw and the insufficiency also has added the hindrance to its commercialization road. In the case of Mo, the early main location based interpersonal communication is more at the level of strangers, resulting in such as information disclosure, fraudulent property, pornography and many other social problems, this is the main reason for repeated criticism of the mo. In addition, in the fresh feeling of strangers, users will often turn to micro-mail, QQ and other acquaintances contact, resulting in a sharp weakening of user stickiness. In this respect, the person in charge to the Beijing business newspaper reporter said, the stranger from the beginning of their position on the location-based mobile social applications, and not limited to the stranger communication, now the company is hoping to reverse people's awareness of the MO, to achieve a comprehensive social transformation of the mo. However, if the MO can not timely social based on the extension of the new lbs business, to change the user has been set on the label of the Mo must be very difficult. Same，Singing is also a worry. The first is the copyright issue of the song, from the early Chen, until in the huge questioning sound, Chen reluctantly said that has spent a lot of money to buy songs of copyright, the copyright issue has been basically resolved. Copyright means a huge expense. In addition, sing it by phone KTV form, and Sina Weibo and other platforms to attract a lot of new users to join, but on the other hand, because of fresh retreat, sing It is also facing the problem of the loss of old users, how to continuously innovate the application function, access to new users at the same time to retain the old users, become a singing bar to solve the It is not difficult to see, the Stranger, sing the Independent app in addition to face micro-letter and other competitors, its own many problems also for its commercialization of the road cast a shadow. Or will become a giant "dish" data show that the current domestic app has reached 50多万款, how to survive the great wave of mobile Internet, is placed in the face of the independent application of the common problems. At present, the profit-making mode of mobile internet has been first manifested, such as the internet industry for a long time to follow the Free + value-added service model is transplanted to the mobile end, based on lbs O2O activities, mobile game content props to pay, no matter what kind of applications, should be combined with their own situation, to find a suitable outlet. In the process of achieving profitability, we also have to grasp the balance with the user experience to improve the retention of users. For example, in the micro-letter playing commercial music point, MO and other instant communication applications of the commercial road will be more and more narrow, both efforts to live, but also the idea of making money to become a top priority. With the layout of internet giants such as Baidu, Tencent, Alibaba and so on, the living space of independent app application is compressed, they do not have the financial support of giant enterprises, and the complementary import function of each link in the application ecology is deficient. In this case, if you do not find a differentiated development path, it will be difficult to escape the fate, or by the Giants integrated mergers and acquisitions.