Indian Catering O2O Company Zomato recently acquired Turkey's mekanist

Abstract: India's catering O2O company Zomato Recent momentum, according to the latest news, Zomato recently acquired the Turkish mekanist. The price was not disclosed, but it was confirmed to be a full cash transaction. The move will zomato the number of restaurants covered in Turkey from 27,500

India's Catering O2O company Zomato Recent momentum, according to the latest news, Zomato recently acquired the Turkish mekanist. The price was not disclosed, but it was confirmed to be a full cash transaction. The move will increase the number of restaurants Zomato in Turkey from 27,500 to 50,000.

Mekanist content and traffic will be received Zomato, the restaurant can also be localized in the Zomato of accurate customer advertising.

Zomato's CEO, Deepinder Goyal, says Mekanist is one of Turkey's most successful start-ups, and has built its own model catering O2O system in Turkey.

This new move shows that Zomato has once again challenged Yelp in the international marketplace, and this article takes you back to recent Zomato worldwide acquisitions:

Buy American catering O2O company Urbanspoon

In January 2015, Zomato acquired the American catering O2O company Urbanspoon from IAC, at a cost between 50 million and 60 million dollars.

Urbanspoon was founded in October 2006, focused on restaurant information and referral services, 2009 it was the IAC acquisition, Urbanspoon covering the United States, Canada, Australia, New Zealand, Ireland and other countries. After the Zomato acquisition, Urbanspoon's traffic will be imported into Zomato's app and website, which will make Zomato's monthly visitors rise from 35 million to 80 million, and the number of restaurant listings has grown from 300,000 to 1 million.

Buy Italian catering O2O website Cibando

In December 2014, Zomato acquired the Italian Cibando. The details of the acquisition have not been disclosed, but according to Zomato, Cibando's entire team will be integrated into the company, leveraging Cibando's previously rich content, flow and user base to help Zomato build the Italian market. The first step is to integrate the Cibando data and transform these original resources into new effective user groups and traffic.

Cibando is one of the largest gourmet search engines in Italy, with more than 82,000 restaurants in several cities in Italy. What's special about it is its visual operation. After opening the app, on its display map, with the position of the finger circle, the app will show the dishes of the restaurant in the circle, and help the user make the decision more intuitively through the visual effects of multiple images.

Acquisition of Czech lunchtime.cz and Slovak obedovat.sk

In August 2014, after acquiring 55 million dollars in venture capital, Zomato the 3.25 million-dollar purchase of two famous local catering service websites in central and eastern Europe to enter the central and Eastern European markets.

Referring to the acquisition, Zomato said the decision to buy a local company rather than establish a branch is because Zomato believes that local companies are more "grounded", more familiar with the local market, able to conduct professional and rapid service.

To date, Zomato services can be enjoyed in more than 20 countries, including Poland, Ireland, Malaysia, Viet Nam, Lebanon, Jordan, Kuwait and Canada, among others.

From the above several acquisition cases, Zomato is through the acquisition of the way to geographical expansion.

Compared to other pure Internet enterprises, Zomato has a very high demand for offline service ability, and needs enough manpower to support it. Zomato has been scanning through OCR systems to collect menus from various restaurants, and every three months, Zomato team members will go to each restaurant to reconfirm the menu to keep the data updated. This heavy-line "push" of the labor-intensive business model, significantly different from its competitors Yelp, Urbanspoon, OpenTable and TripAdvisor, but also zomato one of the core competitiveness, this model has also been recognized by the capital side.