Industry analysis just better than your opponents

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In doing SEO, the first thing to do is keyword analysis and industry analysis.

Whether it is to build their own website, or to provide customers with SEO services quotes, industry analysis has important significance. If the competitor is strong, give the customer the price must be high, otherwise your trouble is behind. If you do your own station, try to avoid the strong opponents.

In the forum also often see a member asked, customer requirements, such as keywords, search results are how many million, how much should be quoted?

To properly determine the price of SEO, only to see how many results of the search page is not enough. The number of competitors in the search results is just one of the industry analytics.

For example, Google search for "new network technology," the result is 17 million. Look at this number of search results, may feel that this is a very competitive word, but in fact there is no competitive word, do not need to do what optimization can be ranked first.

SEO for the purpose of the industry analysis, what needs to be inspected?

1 looking at the Top 20 competitors page optimization?

Has the SEO been optimized for processing? Can be reflected on the Web page. There are a lot of pages to know is a pure designer to do, SEO completely did not understand. such as a full page title, URL with a large number of parameters, and so on.

So check your target keywords in the top 10-20 sites are there any traces of optimization? What about the level of optimization? Look at the use of H1 in the page, the layout of the keywords in the Web page, the layout of the site columns, the arrangement of internal links and flow, should be able to understand the approximate opponents have been optimized.

2) Look at the competitive position

The number of pages in the natural search results, as mentioned above, is not enough to indicate the degree of competition. But the number of rivals appearing in the bidding rankings often shows the degree of competition. Bidding ranking of more keywords commercial must be relatively high, competitors will be more.

If possible, open a Google AdWords or Baidu to promote the account, look at the price of the auction advertising needs to pay. Competitive advertising appears in the competition is willing to give money, not by chance or lucky to appear there.

3 Basic information of the website

Including the site's collection and the site's some basic data, such as domain name registration time, PR value, the site in Google Baidu search engines such as the number of pages included, Bookmark sites such as del.icio.us in the number of collections, Alexa rankings, the site's activity (see Google Baidu, such as snapshot date), in the important directory such as Open Directory, Yahoo directory collection.

4 Competitor's external link composition

It is recommended to use Yahoo! to check the reverse link.

Check out the previous industry opponents, home page external links how many? How many external links are there in the whole station? How many links are there from. edu and. gov? Look at the external links are mainly from where? Are links? Or a news site? Or research institutions such as universities? Or the Trash in the Forum blog?

After analyzing these four aspects, you can probably see how difficult it is to get the site to the front. All you have to do is to be better than your competitors. This kind of good is not a single data, but the overall level.

If the top 10 competitors are most of the domain name old, include more Web pages, optimization of nature, a large number from the news portal, universities, the Government's external links, then you have to quote the price will be much higher, otherwise outweigh the gains. (Assuming you're not going to mass.) ）