Industry Slump Auto Forum class website becomes the new favorite of advertisers

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Eric Consulting According to the latest data of iadtracker of network advertisement Monitoring system, it is found that the automobile transportation industry has a high degree of cognition and recognition to the network media. 2008 Traffic, network services and IT products industry has become the most network advertising three industries, of which traffic network advertising costs ranked first in each subdivision industry, the estimated cost of 1.38 billion.

Automotive Forum class sites are highlighted in interactive, high performance, cost-effective, and so on, with traditional media incomparable advantages, domestic car forum-Auto Village every day is not regularly updated 4 times, for the car internet visitors to provide the world's latest automotive information, test report and other information, and car users with car maintenance, With the advice of the car and other guidance, its powerful search function and Baidu know docking, directly for the site visitors to provide careful and thoughtful answers.

"Attract people, retain people, this may be the car village gradually by advertisers favor the direct reason," said the car-related officials. First of all, we use the freshest information, the most timely professional questions to solve the attraction, at the same time, the forum of various car enthusiasts of the essence of the post, the classic game, as well as anytime and anywhere interactive exchanges, but also formed a group of car village loyal fans, and the current team is rapidly growing The person in charge told the author. The author in the car village Browse found that the vibrant young people here are particularly many, they have their own special interpretation of car and car culture, some fun games, but also rarely seen in other forums.

At the same time, compared with other media, forum-type web site has become the main media of car advertising, but also because with the rapid development of the Internet in China, users with high academic qualifications, high income and consumption characteristics of the user and the automotive enterprise target user groups have a high degree of overlap, This part of the crowd is increasingly becoming the focus of automotive advertising users.