Innovation Workshop Hua: Why do I invest in "the culture of the"

In fact, all the investment, I aggregation to the final discovery of essentially only two things: the first thing is that the efficiency of the physical world continues to improve, whether e-commerce or O2O, Google, Baidu is the case.

As efficiency increases, there will be problems, the real world becomes more efficient, people will have more leisure time, society will not need so much labor and jobs, what will the world look like in the future? Just as the agricultural society to the Industrial society before the evolution, 90% of people are engaged in the work directly related to farming, after the industrial Revolution, only 10% of the people farming, 90% engaged in modern services, industrial manufacturing. If the revolution of the mobile Internet is now over, we have been engaged in all industries, including manufacturing and services, requiring only 20% or 30% of people to do so. What do people do in the next time? One of the solutions I conceived at the time was that the second thing that followed a revolution was that a lot of people would produce and consume the spiritual products of the virtual world.

And this is the nature of the Internet, because before the Internet, all revolutions are actually the human body of the extension, such as: mechanical is to make you stronger, faster, or more efficient. Only the internet is the first invention in human history, the human mind connected to each other, so that people's brain unlimited extension. When we started in 2011, we started to identify an investment direction, assuming that the efficiency of real life increased, how will people in the future produce and consume mental products?

We've invested a lot of companies in these years, and that's the answer to some of the parts of our thinking over the last four years. A big driving force is after the 00, Tfboys, comic and SNH48 are our investment companies, investing in these companies is interesting, to bring a happy company, they will be very fun.

Our first stage for the news, the new content field of investment, is roughly three points: new groups, channels, new content.

New crowd: Three reasons to explain the unique

The new crowd is in fact the media often said, why is it? Because this generation in China is actually unique, a single entity superimposed on three reasons.

The first reason is that the current generation, even after 95, is the first generation of Chinese born in the internet era, their small amount of information, the world view, including the way of making friends and other people's communication methods are shaped by the Internet. I am 95, only halfway. To them, the virtual world of the Internet is their real world, and the real world is just to make him better in the virtual world, have to maintain a life function of a burden. For me, the world we stand in is my major world, so the internet is the first cause of the difference.

The second cause of this difference is that the first generation is in fact, in the richer China experienced a generation of childhood. In Europe and the United States and other countries experience, the GDP to 7000, 8000 U.S. dollars, the whole society to the transformation of consumption, material consumption to the spiritual satisfaction of the consumption of transformation. They were the first generation to experience the transition from a productive society to a consumer society in childhood.

The third is China's unique, Chinese only child.

The significance of the consumer doctrine is that their concept of the use and consumption of the Internet will actually spread to the ordinary people and the common People's life style.

There are a lot of characteristics, they are very strong personality, that everyone in the life of each individual is different. But the other side, very afraid of being isolated, they very much want to belong to each circle, on the surface is contradictory. They are more aggressive, all things are immediate action, immediately get, never satisfied with the part they have got, they are more willing to pay for spiritual and virtual satisfaction. It's all a start. And all of this will contribute to the production of a whole new generation of culture and content.

New channel: Everyone can produce, vested interests will be overturned

The new channel is the second reason, the traditional channels of these content, is the traditional television, publishing industry, these control the right to speak and circulation channels, the existing benefit providers and the power of control, is the channel of management control. And now the mobile phone, social media to the spread of power has changed very much. TV boxes, for example, can make traditional television and television production companies lose power, and online literature will make traditional publishing and publishing companies lose their power. This is the process of overall shuffle.

More importantly, the Internet gives everyone the ability to be a content producer and creator of content, and whoever you are, can become a famous web writer, a game commentator, or a star in a social circle. In the future, everyone may become both a producer and a consumer of spiritual products.

New content: To participate in the construction of content

The form of content, the media, and the content itself will change radically. For the next, there may be existing TV dramas, movies, the way is for the elderly to watch a thing to play. For us, incredible content, such as watching others play games and watching others sleep, may be a very effective content for them.

The interactive way will also change, the former is one-way, the author set a tune, set a culture. But the interaction between readers and authors has been blurred in a new generation of viewers. A new generation of readers prefers, participates. The content they want to read, the world they participate in, the culture they accept, not just what they can interact with, but even what they create and build together.

The way the new content itself is profitable will change radically. Previously, the audience is passively received, whether it is two of the advertising model of trafficking, or selling the content of the book to pay the model, is essentially one-way in the sale of content. Now everyone is a producer, not scarce, it is important to sell participation, the next generation of content readers, is not limited to looking at content, but also want to participate in building content, they pay the object from the content itself to the content of the sense of participation.

The future of cultural market: Chinese culture go out

In the 2011, I was doing some investment in this field and the direction of this investment, and I think this wave is actually the beginning of the trend. And the next wave, the real development of this trend, will produce a batch, really is the Chinese people's own new generation of culture and content. My dream is more than that.

And the bigger dream is to say that if we let China form its own culture and content, the next step is to move to Asia and even the global market. There are only two markets in the world, China and the United States. They have enough people, a unified language, and a big enough economy, and Hollywood can spend hundreds of millions of of dollars on a movie to spread all over the world, because there are big enough, uniform, stable markets to support. After China's local market is formed, China will inevitably have the same as the United States, not only facing China, but also facing Asia, facing the world's cultural market. This is a trillion-level, in the television industry, the early TV dramas in China are imported from Hong Kong, Macao, Japan and South Korea, now the mainland TV series has been exported overseas, overseas markets let them become enough sophisticated.

So, this is the core of investment content, is a very happy thing. I want more investors and more entrepreneurs to do the things that make the world happier. Thank you!