Institutions also play "Infernal Affairs"? Employee Camouflage Consumer Scout
Source: Internet
Author: User
More knowledge of the Web May 13 News, competition is more and more fierce, how to understand the most realistic opponents? Some organizations play "Infernal Affairs", sending employees disguised as consumers to the competition agency "undercover" to obtain the primary information. A member of the staff of a Study Abroad blog, "the first to rival companies when undercover, XX layout is worth learning, but in the norms and professional quality is still lacking, service attitude has to promote space", with the map includes the company's layout, customer negotiations, "blackboard" content. Most of the websites of overseas study organizations only play the guiding and publicity effect, and the consultation and service are conducted online. This determines that if you want to get more information about your opponents, you have to talk to them face-to-face, which is even a required course for new employees in some institutional marketing department. A person in the industry said that in addition to understanding the latest information about rival services and products, monitoring service quality, customer satisfaction, sales strategy and even understanding of enterprise system and culture have become "undercover" important work. "If the other customer is not satisfied with the particular point, we can launch the product and develop the slogan". Interestingly, because this means of spying information has been there, some intermediaries and advisers will also pay attention to prevent consumers are the other side of the "Undercover." Study abroad to play a "seamless road", although the means is not fair, but if the parties to improve the quality of service and product development help, presumably also a "partial door" progress? (Multi-Knowledge network Zhang)
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