Integrated Data Precision Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Double 11 Carnival Feast just past, double 12 national promotion and followed, online shopping has not only "young" home, is also being accepted by consumers of different ages. Online sales channels have been allowed to underestimate the business, which is not only the consumption of the Internet, but also let us realize the arrival of the big Data era.

"Big Data" has been fired very hot since it was proposed by IBM and other companies. The concept of large data in the 2013 is becoming clearer. Undeniably, the electrical business wants to obtain the better development, cannot leave the data support, the website owner needs to carry on the depth analysis and the excavation to the massive user behavior data. Recommend the best products for different user groups, reduce the time cost of user selection and improve the user experience degree.

Multi-Mai CPS Advertising Alliance as the main Advertiser and the site of the main intermediary platform, in order to provide advertisers with data integration marketing, but also for the vast number of site owners set a huge amount of merchandise data content. For different site owners, push differentiated product content support.

It is noteworthy that the December Mai alliance through large data analysis, "Warm winter December" as the theme, the Alliance platform activities launched the "Warm winter go buy--High Commission, really affordable" activities, selected and aggregated a number of high-quality advertising platform Force push activities for the main selection of the site. Site owners can according to their own user groups, select matching business activities to carry out accurate content.

In addition for the convenience of the vast number of small and medium-sized webmaster promotion, the MAI Alliance launched a "Mai Chong want" thematic product aggregation page, so that more than the MAI members to better service. Each phase of the "Mai Chuang" will be gathered in the current hot spot, major holidays, business hot promotional activities and resource characteristics, to carry out the planning and design of the exclusive page, more effective stimulation of consumer desire to buy, so as to increase the flow of members, pull sales, so that the owner of the site and advertisers to generate revenue together. Multi-Mai Alliance members simply download the "Mai Chong Want" static page and upload to the Web server, and can receive real-time data from the alliance pushed over the latest information to effectively save the webmaster selection and editing time. It is understood that the later "Mai Chuang" will also provide different editing background material for the webmaster, convenient to the content of the webmaster differences. December "Mai Chong Want" Tight "warm winter December" as the theme, the introduction of "warm winter double two of Us" brand special offers. The second half of December will also be around the "Christmas, New Year's Day" joint campaign to create a winter promotion.

In addition to the "Mai Chong think", for Taobao, Cat's shop in the multi-Mai alliance launched the "Amoy partner" theme planning. Through the "single Product + activity" of the display form, for the MAI member "pack and download" Double 12 Period "Warm Winter Symphony Carnival double 12" theme page, the effect of promotional marketing. Taobao merchants are committed to tailor-made Amoy promotional activities, flow polymerization for businesses to provide accurate, effective brand exposure, increase business sales, enhance the visibility and reputation of business brands. It also provides accurate and rich content for website owners.

The big Data age is the opportunity is also the challenge, the multi-Mai alliance fuses the different type advertiser and the website owner, provides the accurate, the fast, the simple marketing support. Each phase of the "Mai Chong" and "Amoy partner" will be closely clasp the MAI Alliance, "Storm Moon" together to launch the theme of the dedicated planning page. The fast-changing electronic business data era, how to make marketing more accurate, so that the promotion of more convenient, so that more rich content has been a major concern of the multi-Mai alliance.