Internet companies "sneak" home Appliances "ring" users

TV senior vice President

Last year, Le Vision, millet "kill into" color TV industry, this year they will also "step into" the smart home appliances field. However, they have no longer want to be seen as "subversive", but to the appliance companies throw hydrangea.

At 2014 China (Shanghai) Home Appliances Expo, Peng Gang TV senior vice president and Sharp Trade (China) Co., Ltd. Vice President Mu Gang adjacent to sit; in the presence of Haier, the United States representatives of the face, Millet user experience director Tang Cong talk about millet router and intelligent home concept. Peng Gang to the "First financial daily" reporter said, music and peer exchanges, do not want to be seen as a siege object. Tang Yu said, millet and home power plant has a lot of cooperation space.

"Sneak into" the appliance ring

"Millet is an internet company. "There are only three dedicated hardware products-mobile phones, televisions (including boxes) and routers, because they are platform-type products," Tang Yu said.

"To the cost of sales, or even a slight deficit, hoping to get a huge user base, and then do value-added services, this is the thinking of millet." Tang Yu said that, in addition to refrigerators, the router is the only home all day the product, millet it as a user's smart home center. "Users do not want a new thing, the router a little low-key, good to accept." ”

"If the millet router sells to 10 million units, it can be made into a platform." "Tang Yu said, millet can connect the smart chip of home appliances, to lower prices sold to home appliances factory, so that the installation of these chips of home appliances, and millet router free connection," We are in good faith to throw hydrangea.

Ali, the three major internet companies, in the intelligent home also has a layout. Ali and Haier, the United States and other cooperation; Tencent and Skyworth to push micro-letter TV, Haier intelligent home appliances operating system through micro-letter into the flow; Baidu Archie Art and Tcl, Skyworth, Hisense and other cooperation.

Alibaba (rolling information) group CTO Jian in the United States last week, the U.S. Internet air Conditioning conference said that the future of smart home appliances will become the most valuable information in the industry chain of the port, Aliyun and the United States air-conditioning technical cooperation, the two sides are currently the most important one of the cloud cooperation projects.

"Smart" path differences

Although they are optimistic about the "big cake" of smart home appliances, there are obvious differences between the new internet companies and the traditional home appliances factory. Traditional home appliances are more focused on incremental markets, such as America's group plans to contribute half of its revenue to smart home appliances by 2018, while emerging internet companies are targeting a huge stock market.

Tang Yu that some plants will be the original home appliance products, add some intelligent functions, will sell more than one times. "It is unlikely that consumers will replace the whole household appliance." He imagined that the light would be on when the door was open, and in the toilet, as soon as he got up, he flushed, and these subtle changes into life, the consumer experience would be better, "Millet will let these things take place slowly."

Another difference is that traditional home appliances are more about products, and emerging internet companies emphasize the adaptability of services and products.

In Tang Yu's view, mobile phone remote control, High-tech, expensive, not equal to smart appliances, "Millet want to let a lot of things happen automatically." For instance, the user wakes up, the intelligent hand ring tells the router, the router tells all other appliances "to move"-the fan opens, the electromagnetic stove boils the water, the router is "the nerve center".

"Smart appliances can not interfere with users, increase the burden," Peng Gang, for example, the user's mobile phone each month to receive air-conditioning parameters, what is the use? He believes that smart home appliances should have self-study ability to understand the user's habits, and recommend suitable services, such as power-saving mode. "Just replace the remote control with a mobile phone, and can not say that the appliance is intelligent."

Intelligence has married the new selling point of the power plant, but Internet enterprises advocate "hardware free" and "service charging" simultaneously. Peng Gang that the hardware is sold at cost price in order to attract users, service charges can make smart home appliances ecologically benign development. "If smart hardware is sold at your price and the service is not charged, it is easy for manufacturers to fall into the situation of selling out."

New competing relationships

In March 20, after the smart home Appliances Forum, there are small and medium enterprises and Tang Yu contact, want to know their home appliance products can cooperate with millet, add millet smart home ecological circle.

Tang Yu that Internet enterprises and home power plants, in the tide of smart home, will form a new competition and cooperation, "more than competition." "Millet eco-circle and home appliances in the field of outstanding companies, from Capital, products, marketing and other aspects of cooperation." "He revealed that this year the United States and millet will have cooperation products released, will be sold in the Millet mall."

In essence, this is a user debate. Home Appliances factory to the intelligent home appliances as the "entrance" of the internet, but Ali, Millet, Lok vision and so would like to through cooperation, the first encirclements these "access" of "User data resources."

Yang Kun, deputy director of the Telecommunications Research Institute of the Ministry of Industry and Information technology, pointed out that China stepped into the 4G communication era, the speed of data transmission is 5~20 times higher than the original level, which brings opportunities for smart home appliances. "At present, we are competing for the entrance, Ali, Tencent, millet, etc. are in the control of user access, and some use the terminal, some with content, some with services." ”

"Users have migrated to the Internet for service usage. Yang Kun said the number of Internet users in China at the end of 2013 exceeded 600 million. More than half of the traditional TV viewers focus on the age of 35, online video users of the population under the age of 35 majority.

He believes that the Internet-led pattern has emerged. "All of you in this room, no matter what product services to sell, as long as through the mobile Internet, the final must be Tencent and Alibaba grilled a layer of skin." ”

Yang Kun suggested that the traditional power plant to recognize the situation, "first do their own things, and then think of others," because the advantage of resources are still decades of industrial precipitation. At the same time, in the leading core service link needs to have the user control right. "In a closed environment, only a high threshold of access to bargaining power and equal opportunities for cooperation." ”