Internet entrepreneurship encounters lost season: ideal and reality difficult game

The entrepreneur is the king of the "left". In China, most entrepreneurs choose to follow, which makes the biggest regret for Chinese entrepreneurs is "Me Too" (Me too). Entrepreneurs do not do sparring, not to be followers, but should consider what they do, the tide after the sand is left behind is the boss.

"Look at our new mobile phone kit. "Shaking the iphone, Wang Yiping, the head of an advertising company in Beijing, has a pretty smug face," he said. Wang Yiping told the first financial daily that the mobile app was designed for free by an entrepreneurial team at the innovation Workshop. "Nowadays many young people start their own business without finding a direction, so as long as you give them a direction, do not make money or even pay the time and labor costs, they do." ”

Wang Yiping said, it is today's internet and mobile internet industry, the general entrepreneurial lost. According to a 2012 Internet entrepreneur survival and Development Report, published by the Sing Company (Comsenz) and Eric Consulting (IResearch), 72% of entrepreneurs are "interested", and more than 57% of entrepreneurs say "totally ignorance" or " A little understanding of ", more than 45% of the entrepreneur 2011 annual income of not more than 1000 yuan, nearly 20% of the annual income of entrepreneurial projects only in 1000~5000 yuan."

A group of young people, relying solely on vague general direction and entrepreneurial passion driven by the full reliance on investors or self-financing investment, will be profitable or not left behind, is the current Internet entrepreneurship in the true portrayal.

How far is the ideal and the reality

At the end of 2012, a post by Li, a vice president of 56-net marketing, was turned mad on Sina Weibo. Micro-Bo said that he attended the meeting in Hangzhou Taobao, asked at the same table a "85" after the lad's industry and income, the other side modestly replied, on their own a person at home blind to get a small site and do microblogging forwarding, one months of income 350,000.

In this magical place of the Internet, the case of entrepreneurial success and the popularity of VCs seems to be happening every day.

But not everyone has such good luck. Entrepreneurs Wang Nan and colleagues two years ago on the unit environment dissatisfaction, so bite, choose entrepreneurship. In their small study, two young people began to survive the challenge, from Taobao open shop to Weibo forwarding almost nothing to do. Two years later, however, there was no improvement in entrepreneurship, and there was disagreement among the two founders.

"Originally we all thought well, really can't we go to participate in the non-sincerity not disturbing column." On the one hand to the company to open visibility, on the other hand accumulate popularity, save advertising fees. Wang Nan said. Memories of the entrepreneurial process of various irrelevant ideas, people feel ironic. In these two years, when the income is higher, January can reach 20,000 yuan, and in the off-season almost nothing.

Impetuous mentality, no temptation, lack of patience, even just for money and entrepreneurship. Such startups will lack faith, patience, temptation and loneliness, and even rush to sell their company to cash in. Entrepreneurs with the sole goal of making money are hard to win.

In a residential building near Wangjing district in Beijing, a group of entrepreneurial teams have been working to strengthen the interaction of micro-blogging friends. 5 months later, in the early days of promising venture capital, Sina Weibo launched its own "close friend" component, which coincides with the development direction of the start-up team, destroying its 5-month effort.

Being eliminated by new technologies and companies is one of the problems that can easily be encountered in Internet entrepreneurship. The entrepreneur's experience is not enough, the network is insufficient, the resources are not enough, it is very difficult for the start-up company to locate in the Internet age.

The winter of the entrepreneur

In what hot to do what the Internet entrepreneurship on the road, a group of "fun" company first fell.

Was once advertised as "The second fan" of the cotton Network, now open the website, has not seen any traces of merchandise links.

As early as July 2012, the supplier to the cotton Online door debt collection, but for up to one months time, the cotton still failed to solve the problem, and eventually make the warehouse by the law enforcement agencies seized. Data show that the cotton Network on November 6, 2010 officially online, founder and CEO Lin in Jinshan as senior executive. In the early days of the venture, the website got the angel investor Xiaoping 10 million yuan investment.

The cotton net is a true portrayal of the electric business boom. In order to burn money and losses as a clue to the electric business story, through the excellent purchase, a good buy shoes and other footwear electric business transformation, the main mother and child products red children were "sold" to suning easy to buy, Lok Tao sale, the first moment of crisis, Massamasso grabs and other desolate moments.

In fact, this experience of burning money and loss has lasted for several years, from the first generation of web portals hot start, to the subsequent blog hot, WEB2.0 rise, imitate Twitter, group buying website follow suit ... The rapid rise of countless companies, took a bubble, and rapid bubble burst, disappeared.

Internet entrepreneurial cake is not good to eat. According to the Qing Group report, since 2005, VC, PE investment in the Internet companies to reach thousands, and currently listed enterprises are very few, many are short-lived.

"More startups, less investment capital, is the entrepreneur's winter." One investor told reporters. Investment rates have slowed markedly since the second half of 2012.

"PE and VC large range of profiteering era has passed." Like a train, not a car slow down, but the overall slow down, regardless of rational irrational, 2012 investment is slower than 2011. Gavin, founder of the Qing Branch, pointed out that the entrepreneur is the "left" of the king. In China, most entrepreneurs choose to follow, which makes the biggest regret for Chinese entrepreneurs is "Me Too" (Me too). Entrepreneurs do not do sparring, not to be followers, but should consider what they do, waves after the sand is left behind is the boss.