Internet grassroots "can't afford" entrepreneurial interests who to maintain

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Internet grassroots "very hurt"

In the last week, the Internet has had two major events that have left the grassroots "injured". One is last Thursday October 6 Apple founder Steve Jobs died on the day, Google PR value query results show clear zero. Grassroots webmaster Crazy Google canceled PR value, all kinds of PR value related articles discussed the uproar. All kinds of rhetoric. Many webmaster big call PR value cancellation, future links will be diluted, website SEO will become more and more difficult to do. Even the webmaster thinks this is a sign of Google's formal exit from China. But there are also the webmaster said calm, that even if the PR value is canceled, there will be a new measure of the link standard. Even without the role of the link, as long as a good user experience and site content, still can let users find you. Then, webmaster network published news Google PageRank has not died just modified the API address to clarify Google only changed the query API server address, but also did not cancel the PR value, and then a few days, the major PR value of the site to return to normal, the matter was able to quell.

The other thing happened in the last few days. October 10 Taobao Mall out of the new rules, the original annual 6000 yuan of technical services to increase the annual fee to 30,000 yuan and 60,000 yuan two grades. At the same time, the implementation of a conditional technical service fee year-end return system, Taobao Mall will be based on business size, quality of service indicators such as the standards of the merchant's technical services for the annual fee part or even the full return. Its provisions, "traditional tonic/other health nutrition" and "brand Health care" technology service rates will be raised from 2% to 3%; second, the annual technical service fee from 6000 to 30,000 and 60,002, annual turnover of more than 600,000, and dynamic score of more than 4.6, only enough to return some of the threshold of the fee; Additional margin, from the lowest 10,000 to the highest 150,000, divided into 10,000, 50,000, 100,000, 150,004 stalls.

Taobao Mall's new policy, for small and medium sellers, no doubt blow, a thunderbolt, indeed let many of the mall's small and medium-sized sellers hold live. So suddenly and greatly improve the technical services and security, this is the first time Taobao mall, Ma Yun and Alibaba's first time. But it is such a time but let Ma Yun has been heartfelt thanks and support the small and medium sellers big outbreak. Immediately on October 11 launched a can be called Taobao history of the watershed "10.11 incident." October 11 9 o'clock in the evening, nearly 7,000 users of the group yy Voice, organized, on the Han are clothing homes, Osaka, seven, excellent Uniqlo Taobao mall big Sellers, the implementation of the "shoot goods, to pay the difference, refuse to pay" the malicious action. In less than half an hour, Han clothing homes more than 2000 goods have been due to irregular shoot goods and forced the shelves. 10 points around 20, Osaka home Most of the merchandise has also been off the shelf. Shortly thereafter, most of the goods in the four shops had been forced to stand down. Taobao Mall's small and medium sellers through a form of cyber violence to protest the new Deal Taobao mall. Taobao then responded, saying it would not give up quality because of intimidation, and has reported to the police. The event in the history of Taobao has an unprecedented impact.

Internet grassroots "can't afford to hurt"

Whether it is the PR value of the last week 0 false alarm, or the two days of Taobao mall incident, whether the grassroots webmaster, or small and medium-sized sellers, have a common. That's "can't afford to hurt". PR value just a suspected to be canceled, the main webmaster portals and the forum blew up the pot. Although the National Day holiday, but webmaster net information on the PR cancellation of the contribution will have dozens of articles. Most webmasters are forwarding relevant news in the absence of a certain real situation and submitting comments. One of the few stationmaster said everybody should calm face PR value, even if cancel also want to put flat mentality to do station. But most webmaster think PR value cancellation is a bad thing, will affect the site's SEO. There are many webmaster use PR value suspected cancellation of the news hype to promote their own website. From the PR value cancellation alarm event can be seen, the current grassroots webmaster Many are still in a state of impetuous, too much attention to the role of SEO ignore users and the content of the site itself. Admittedly, the link is important, SEO indispensable, but did not do a good user experience, the site has no content and services, SEO do a good user will not be favored. Webmaster seems to do for SEO station, in order to PR value in Do station. Previously there have been many rumors that Google to cancel the PR value, the webmaster has become frightened. Less PR value, the webmaster seems to do not have to do the direction of the station, lost the purpose of doing the station. The face of PR value cancellation rumors, grassroots webmaster seems a bit "can't afford to".

Taobao Mall to improve the "protection costs" and "booth fees", another internet grassroots groups, small and medium-sized sellers than personal webmaster more "injury". Taobao Mall and small and medium sellers at present the conflict between the ongoing escalation. More and more small vendors to join the "anti-Taobao alliance", "anti-Taobao Alliance yy Online" number of people through 50,000. Hangzhou Taobao Mall headquarters has been small and medium-sized sellers have been pulling up the banner, packed. After the "3Q" war, the domestic internet industry another big event has aroused great concern. The two sides are currently incompatible, although Mr Ma published a micro-blog yesterday said: "Heart weary, really tired, really want to give up" but Taobao mall is still tough, sellers, although Taobao Mall said it will be through technical means to ensure the interests of large sellers and police alarm, but small and medium sellers are fearless and no compromise meaning. Both sides are in a tiger. It can be said that the status of small and medium-sized sellers has been in an uncontrollable state, people have a collective consciousness, a person's beliefs may not be strong, but if able to gather together to form a consensus, people's emotions are easy to follow the group to change the firm, passionate, and even more people with common ideas. The current small and medium sellers is this state, difficult to bear the technical services of the annual fee and margin will be some small and medium sellers close the corner, it is difficult to maintain the survival of small and medium-sized sellers are very "injured."

Who will defend the grassroots interests under the monopoly

Ma Yun said in Weibo, "Today in China, it is difficult to be a businessman, to be a good faith businessman, it is difficult to build a business trust system." But you have to do what you choose! Indeed, the current domestic e-commerce business, Consumer-to-consumer rapid development, but because the market mechanism is not perfect, lack of laws and regulations to standardize the management of the market. Fakes are also rampant. From the point of view of Ma and Taobao Mall, improve the technical service fee and margin is currently to improve the entry threshold of the mall, the establishment of the mall integrity mechanism, to eliminate fakes. It can be said that this is a big game under Ma Yun, but also a step risk chess. Walk well, can let the mall to a higher level, become the main force of Alibaba profit. And under the bad, it is likely to become a double-edged sword, hurt and small sellers, but also hurt themselves.

From the current situation, the pieces have just lifted, has not drop, it has hurt small and medium sellers and hurt themselves. There are many reasons for counterfeiting in China's industry, it is clear that the development of E-commerce can not be divorced from the traditional market, it is the traditional market fakes spread to e-commerce. And traditional shopping malls are often raised by the threshold of access to some businesses complain. The reason for not giving birth to today's "riots", or because the traditional market behind a relatively sound market mechanisms and laws and regulations to regulate. Which markets you can enter, which you can not enter, the condemnation, the legal business. This is the advantage of the traditional industry, E-commerce is not available. Taobao rely on small and medium sellers to start, also has been grateful to small and medium sellers. Because the market is not sound, because the need for advance development, Taobao Mall attracted a large number of small and medium-sized sellers stationed. And now in a variety of reasons, whether it is profit, listing, or speculation in the acquisition of Yahoo, Taobao Mall with a too eager to communicate with a way to exclude small and medium sellers. Either don't let me in at first, come in and don't get rid of us. Perhaps this is the real idea of small and medium sellers, really come in, and then be expelled from the door, this taste, not easy, also unbearable, before the painstaking efforts in vain, which business will not "violently away." Lack of communication mechanism, so that both sides can not understand each other, but also let both sides are unwilling to compromise. The interests of small and medium sellers are hurt, Taobao mall also do not expect to see the current situation.

In the final analysis, the reason Taobao dare to do this step, or because Taobao Mall in the industry monopoly position. Although QQ Mall, Beijing-east, 360, when the mall developed quickly, but still can not shake Taobao mall's dominant position. Monopoly position is bound to pursue the maximization of profit. Prior to the Alibaba split Taobao, Taobao, Taobao Mall, a Amoy network separately operating independently. Taobao continues the original operating mode, representing the interests of small and medium sellers. Taobao Mall, the emphasis on access to the threshold, take the big brand Mall route, and a Amoy network is located in comparison shopping and merchandise search. Taobao has not made real profits over the years, and Taobao Mall on the line a few years time has been quick profit. The price increase is somewhat similar to the previous revision of hao123, better aggregation of large sellers, to raise the threshold, the pursuit of higher profits, and to some extent to eliminate fakes. However, the interests of small and medium sellers are thoroughly violated. In the present form, it is likely that, like the 3q war, government intervention can calm the contradictions between the two sides, and if the two sides can not communicate and make concessions, eventually the interests of small and medium sellers will be difficult to guarantee.

Self-reflection How to abandon this impetuous heart

Remember that there is a guarantee that the domestic stationmaster real profit less than 10%, a lot of stationmaster monthly income only one thousand or two thousand, there are many stationmaster in profit and non-profit edge wandering. Taobao Mall and small sellers, the real profit has a good business in a few. In the monopoly and policy regulation, the grassroots webmaster entrepreneurial ecological environment become more brutal, at the bottom of the chain of grass roots can only be ren fish. However, planing the policy reasons and the monopoly of the Giants, the grassroots must also be self-reflection? What caused the current dilemma. In addition to environmental policy, there are many problems themselves. The current internet is turning from chaos to clarity, from the immature to mature, regardless of e-commerce or industry websites, mobile Internet are in transition and upgrade. In the past, small and medium-sized entrepreneurs rely on the original business state, or even break the edge of the era has passed, can not adapt to the changes in the era of transformation and upgrading, grassroots groups will be difficult to survive. Ask the grassroots webmaster, there are many have played a side-ball to do the garbage station, ask the small and medium sellers, do not one of them sold fake? Now, the grassroots are experiencing this pain, can not adapt to the situation, only more and more impetuous.

In the face of PR cancellation, webmaster overwhelmed! In the face of Taobao price increases, small and medium-sized sellers can only respond to violence. Grassroots entrepreneurs are still in a more impetuous state. Just imagine, in the form of damaging the interests of others to defend their own interests, ultimately, regardless of the right or wrong, the abusive side may be sympathetic, but will not be affirmed, and further help. It is hard to doubt the malicious manipulation of a potential beneficiary behind such large-scale demonstrations. Do these small and medium sellers did not see this "riot", yy voice and some large sellers of frequent exposure, but is for them to do a free event marketing did not see QQ Mall, Dangdang has begun to woo small and medium-sized sellers? Their wooing is not more concerned about the interests of small sellers than Taobao mall, They are still the last to gain the most. If the end, Taobao Mall and small and medium-sized sellers still do not establish a sound communication mechanisms and channels to sit down to talk, by the government management departments involved, small and medium-sized sellers of the interests of the protection can not be, excessive behavior may backfire. (Text/triumphantly)