Internet Information Service management will break new rules against monopoly and piracy

China Securities News reporter recently learned from the industry authorities, the revised "Internet Information Services management measures" is expected to be introduced before and after the Spring Festival, which will improve Internet content regulation and piracy crackdown. This indicates that Shanzhai box, pirated audio-visual products, the survival of the space will be narrowed, the network audio-visual industry will shrink, and licensed or genuine content of the leading enterprises will benefit.

The new deal will be unveiled

2013, China's network video users reached 405 million, accounting for 68% of the total number of Internet users; online video has overtaken social networking as the first big time service for China's Internet, highlighting the strong vitality and development potential of the network audiovisual industry.

A number of industry research reports pointed out that the current network audio-visual industry is the most important area of the Internet, the rapid development of this round is mainly driven by technology. The Internet in the PC, mobile phone, TV three terminals through, the new industry, product explosion growth, internet TV box, video site homemade drama, network television and so on are springing up.

However, with the rapid development of industry, the relevant laws and regulations are lagging behind. China Securities News reporter recently learned from the industry Authority, revised "Internet Information Services management measures" is expected to be introduced before and after the Spring Festival. The current "Internet Information Services Administration" was launched in 2000, more than 10 years later, the oligopoly of the Internet is serious, piracy, Internet applications, Shanzhai box products, and so on, has seriously affected the development of the Internet Information Service industry, it is urgent to amend the relevant laws and regulations to adapt to the new industrial environment.

The authorities said the new edition "Internet Information Service Management measures" is expected to strengthen in two areas: first, to increase the Internet antitrust efforts to enhance the Tencent, Baidu, Alibaba, 360 and other internet giants of the regulation of monopoly behavior, in some Internet Information services, to protect the interests of small and medium-sized enterprises, to prevent oligopoly The second is to enhance the supervision of content, to combat piracy, to enforce enforcement against pirated products and piracy companies that do not comply with the requirements of content supervision or the content of unlicensed broadcasting licences. The new deal will severely improve the Shanzhai box and network content piracy platform, to enhance the content of the licensing party or with the licensing party to cooperate with the content of information providers market share, competitiveness.

Industry or appear to shrink

2013, with the rise of OTT, the Internet television field, music, millet, Alibaba and other enterprises continue to enter the Internet TV and box market, telecom operators, traditional TV manufacturers are also eager to keep up with the trend. "This is the development direction of the network audiovisual industry, because just start, the various enterprises have poured in, the time is really lively, but also very messy, relevant industry policies and market rules need to be perfected." "China Securities News reporter from the Internet enterprises, telecommunications operators and Content broadcast control license party, and other aspects of the senior people heard such a similar content of the industry 2013 year-end summary."

However, looking ahead to 2014, with the introduction of the new "Internet Information Service Management measures", the industry chaos or get a certain degree of reorganization. At present, bypassing the Internet content integrated broadcasting and control license side of the Shanzhai box, the use of stolen broadcasting, such as rampant, disrupting the market order. According to statistics, in the Domestic smart TV box market, Shanzhai Box market share of 80%, and the brand box market share of less than 20%.

For video users, live broadcasting is a very important function. As a result of policy restrictions, the brand box can not integrate the live TV function, and the cottage box could be pirated to solve this problem. At the same time, Shanzhai boxes can also connect all video sites, providing unauthorized or authorized mass free content. Moreover, the Shanzhai box cost is low, the price is cheap, the market competition is stronger. This leads to the network audio-visual industry "vicious Circle", the brand box and the legitimate content provider's interests are seriously damaged.

In addition, the illegal cost of pirated box manufacturers is extremely low. At present, the internet piracy is too rampant, the prosecution of these companies not only the existence of evidence is difficult, but also time-consuming, the final award of the amount of low, and pirated profits may reach hundreds of million.

"While it will be a long and arduous process to clean up piracy, there will be a growing crackdown on piracy in the regulatory layer, and the days of Shanzhai boxes and pirate platforms will surely get worse." "One of the content licensing side told the Chinese Securities News reporter," After the implementation of the new approach, the network audio-visual industry will be a certain degree of contraction. ”

Leading companies will benefit

Industry insiders believe that, after the implementation of the new method, the content of the licensing side and the cooperation with the genuine content provider will benefit directly, such as hundred-vision, the number of media, music, such as video network.

Tau, president of the company, said at the end of 2013 that its future goal was to build a home entertainment center platform. Familiar with the people told the Chinese Securities News reporter, the company is the content of the licensing party, one of the new "Internet Information Services Management measures" released, the content of the value of the hundred-vision will be a greater increase, perhaps more internet companies, internet TV manufacturers will work with it. In the multi-screen interaction, the company's popular network in 2014 will be the force of television, mobile phones, pad, PC four-screen interaction, integration. In addition, the company will be determined to introduce Microsoft's XBOX one game machine into China in September this year.

Video network in 2013 through the introduction of Super TV, and gradually change the pattern of internet television industry. 2013 Video Box box sales of 1.2 million units. If the regulatory layer to focus on the Shanzhai box, the future of the video box, video Super TV market share will have further room for improvement. The company will hold a press conference in February, which will announce the profit model and the status of services, hardware and advertising in this model.

As the content of the broadcasting licensing side, the number of Chinese media in 2013 with Ali to launch the Ali box. Alibaba has recently entered the field of hand-travel and is likely to enter the field of video. After Ali Box, Alibaba has moved in the area of television payments, video games, according to an internet watcher. Therefore, Ali and the Chinese media to further cooperation or a large probability of events.