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A friend of mine recently told me that his new company boss rejected his proposal for internet marketing of the company's website, because she believes that internet advertising is a ' flash in the pan ', especially in the current financial crisis, is a dead-end industry.
My poor friend tried to explain to his boss that, according to his understanding, the Internet is a good marketing platform, but he needs to be more professional to convince him.
So to help him and anyone else's boss need a little encouragement, I compiled a list of what I think is the most attractive online marketing message. This information can help any company to carry out Internet advertising work.
If your boss is still not familiar with the marketing network, I suggest you look for a more discerning employer!
Key words: Growth
At present, the major traditional companies in the Internet advertising enthusiasm for a certain difference, but most of the action. Even if the current global economic climate is not booming, it is generally felt that the amount of money the company needs to invest (tell your boss, which includes competitors!) will continue to increase.
The report published market research, the current online advertising market is expected to increase 31.4%, higher than the past 2007 years.
According to analysis, last year the internet was the fastest growing value for Internet advertising, and last year the market rose only 20%.
The study, made by the European Association for Interactive Advertising, says that up to 81% of advertisers say they have increased the amount they spend on internet advertising.
Key words: Actual effect
According to research institute emarketer results, the success of network advertising, from the participation of consumers, the company's online interaction with consumers so that enterprises can and potential consumers timely communication, such as, (http://www.lfrcw.net.cn) In the network marketing has made good sales results.
Keywords: a set of numbers
Web sites become increasingly popular marketing platforms because the results can be measured and consumer participation, but also because more and more people are joining the online world.
Nielsen's analysis earlier this year showed that more than 85% of the world's netizens had a consumer experience on the Internet. This is higher than last year's 40% research data.
In the first 7 months, these online consumers spent a total of 4.8 billion pounds on the internet, an incredible 7 figure in the current economic situation.