Interpretation of the value and significance of search PR

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SEO call is very loud, advertising well-known, search PR often become a marketer overlooked a piece. It is also because of this, resulting in the search marketing promotion of the war, put a lot of human and financial resources to do search promotion, SEO also invited a monthly salary of the master, bidding ads every year to invest hundreds of thousands of, but actually from the actual volume of search promotion is indeed passable. What the hell is going on? How to improve the conversion rate of search promotion? The author small Ma Ming marketing organization Ma Shan prompts everyone, to search PR for reasons.

Search PR is based on the search engine network image, the author has also written "network PR: What is the search PR?" to interpret the concept and scope of search PR, this article should delve into the value and significance of search PR, there are readers interested in the search PR concept can search the article "network PR: What is the search PR?" "Learn more, can also go to small Ma Ming official website to read, so perhaps understand more thoroughly.

Search PR is shaping brand image

Speak a little more popular, search PR to do, is to let potential users or search for a company's brand words or product words, can feel that this is a strength of the enterprise, with a sense of social responsibility of enterprises, with it will not be fooled enterprises ... In fact, the enterprise in search engine brand image.

In fact, we usually do the network promotion, also involves the search PR, sometimes just not from the perspective of the search for public relations to consider, or is not the sense of search PR, and caused a huge waste of resources. In the network Information Age, the massive information exists in the network, moreover is increasing, the user visits the information most is through the search, the search public relations importance is conceivable.

In the field of network promotion, search PR is rarely mentioned alone, where the small Ma Ming Initiative Enterprises, the early completion of the search PR, this may become our network to promote the first stop. Small Ma Ming Marketing Organization is a professional company in the field of network marketing, based on the marketing thinking of the search PR, can let the enterprise the same input and get more output, have the strategy to implement the network promotion.

Search PR is in the construction of corporate reputation

Search PR The most important work is to do a good job in the search engine brand image, when searchers search for corporate terminology, there is an encyclopedia of the introduction of terminology, there are authoritative media news reports, the Forum has customer satisfaction evaluation, question and answer platform has product experience related questions and answers, these are the enterprise's reputation.

Some people ask: "Does network promotion not already done these work?" Yes, most corporate marketers do similar jobs, but what about their performance on search engines? I am afraid that the performance of the good is not much, we are here deliberately to take out the search for public relations, is because the network information is large, to promote the message is very easy to go down the drain, so that information can be given priority in the brand or product, Demand-related keyword search results, this is the successful search promotion.

Search PR is a catalyst for a deal.

We search for public relations, so that enterprises in the search engine image and Word-of-mouth better, through advertising access to the company's potential customers will feel from the heart that this enterprise is a better cooperation object, the enterprise's advertising conversion rate gradually increased. At the same time, search and promotion also spread the company's brand and products, through the product and brand search concerns to the enterprise's customers are more and more, this part of the people are guided by the soft text, the chance of a greater deal.

Search PR is qualitative promotion through search evaluation effect

Marketers like to use numbers to evaluate effects, the amount of traffic, registered users, the number of conversions, and so on, but the search PR and brand promotion, is a qualitative promotion, the full preparation of the number is difficult to determine, but from the performance of the search engine can be fully seen the effect of the network marketing people are aware of self-knowledge.

At the beginning of the 2013, the author put forward the concept of search PR and value and significance, the initiative marketers pay attention to search public relations, guide the development of benign industry, so many can benefit. In fact, the small Ma Ming Marketing organization has done a lot of cases to search PR concept, but also from the work of the past to refine the search PR, so as to flourish, let it illuminate the industry development.