Interpreting the strategy of brain Platinum marketing with Sun Tzu's Art of War

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

I remember Shi Yuzhu in the interview, said such a sentence: from three of oral liquid, China's real success of health care products, only one and a half, one is melatonin, the other half is gold partner. And these two products are my Shi Yuzhu do. So what is the magic of Shi Yuzhu? The dish wants to say one's own understanding.

Shi Yuzhu This person, although is my fellow, but the distance I so cock silk is very distant. I know the Shi Yuzhu, also comes from the books, the Internet and video materials. Some people have said that Ma Yun and Shi Yuzhu are Maoist representative figures, and Mao Zedong is very respected "Sun Tzu Art of War." Therefore, the vegetable dish today hopes to interpret the marketing strategy of the brain platinum from the angle of art of War of Sun Tzu.

"The Art of War," there is a far-reaching words: where the battle, to the positive, to the singular victory. Translated into modern Chinese, the answer is: whenever the military to do the station, always as the enemy, in order to win. Therefore, the people who are good at the surprise, their tactical changes, like the universe as endless, like rivers of water flow inexhaustible. And the brain platinum in the development of marketing strategy, it is the use of this rule.

1. To Qi Sheng: We all said Shi Yuzhu is "soft wen marketing" father, it is in order to publicize the need for brain platinum, Shi Yuzhu invented this kind of novel marketing means, and in the newspaper Wantonly put brain Platinum marketing-type soft wen, and swept! He did it. I think there are several aspects of the consideration: 1. The newspaper audience, and the brain platinum audience is roughly the same, are a certain consumption capacity of the middle-aged and elderly groups. 2. At that time, the way newspapers profit, or a newspaper a few cents in the way, so is the blue sea advertising, input and output ratio is very high. 3. The newspaper was the authoritative media platform at the time, and no one would have thought that the soft text of the brain platinum was advertising.

2. With positive and: many people certainly do not understand, since the brain platinum in the newspaper to put Soft Wen, then why gave up and began to take the road of TV advertising marketing? is TV advertising more cost-effective? Of course not, but because with the success of the brain platinum, melatonin has been from a "Hong" role, into a " The role of the Shouji. Surprise, winning is no longer suitable for this time of the brain platinum. And Shouji is the best way, is the visual bombing, brush the sense of existence. Because he has been accepted by the people, as long as they do not have problems, others do not have the odd recruit difficult to defeat him. And advertising bombing is the simplest and most effective way to promote.

I believe that many people can not help spitting when they see here, you said the same without saying, no dry goods. But I'd like to remind you that when you're still looking for dry goods, you're not getting started. Marketing where there are so many dry goods, dry goods is the basis, the basis can do is: with positive and. That is to say, the dry goods you ask for are nothing but leftovers from others. It's OK to make a big sweat, but it's impossible to play the Jiangshan.

Finally explain the purpose of my writing this article, otherwise many friends estimated that I was only a special run to install 13. I mainly want to tell you, do not be marketing of technology, experience, to dare to innovate and try. Only when you start to become a great recruit constantly, will become a good marketing person. In addition, in the marketing process, with the time change, marketing means to follow the changes, the world has never omnipotent dry goods!

Article by the Baby constipation Bar http://www.bbbm8.com vegetables, starting in A5 Webmaster Network, welcome reprint, Reprint please keep the link.