Interview Microsoft Senior: Cloud application Needs "cloud + End" mode

October 11, Tech ED 2011 Microsoft Technology Conference is held in Beijing MasterCard Center (formerly five Pine Gymnasium). As the most influential annual event in the IT industry, TECHED 2011 will focus on how consumer-oriented it technologies can lead the fashion work and lifestyle, while the IT technology elite has the opportunity to learn how to develop the best experience for consumers through Microsoft's cloud services, development platforms and tools.

2011 Microsoft Technical Conference Site

Zol Reporter in the keynote speech stage interview to Microsoft Global Senior vice president, Greater China Chairman and Chief Executive Officer Leung and Microsoft Greater China Region Chief Cloud Computing strategy officer Shenwey Mr.

Dr. Leung (right), chairman and chief executive of Microsoft Greater China, and Mr. Shenwey, chief cloud computing strategist at Microsoft Greater China region

Reporter: Microsoft believes that Windows cloud has entered the application phase, the future embodiment of the application system is more through the end of the product to reflect, or by other means to reflect?

Leung said it must be cloud + END, there must be a cloud of the audience, at different times there will be different applications, sometimes with a little more cloud, sometimes with a little more audience. The example of TVB is very simple, the Miss Hong Kong election, once a year, may be used in that evening a lot of, not after, they choose to do with the cloud is a very typical example.

There is another case in Hong Kong, is karaoke OK, a lot of people at work can be song, go to Karaoke after work, the song has been all right.

Shenwey believes that any application or online service, through a client, directly with consumers, or business users to do convergence. That's why Microsoft's overall strategy is very focused on cloud services, whether it's a cloud service built on a Windows platform, or a private cloud service owned by a server platform, or a hosted cloud service that displays these cloud services through different clients, not just Microsoft's own customers, Today we show all of our platforms on Windows based clients.

It is also reflected in our competitors, or partner clients. Cloud services + END, Microsoft is a very firm strategy, this strategy in our first talk about cloud computing time, these years without interruption.

In addition, Microsoft provides a platform, we have Windows Phone platform, and then with our partners in the phone to communicate, there is close cooperation, we provide the solution to Huawei, HTC Partners, and then put them in that platform to do.

Shenwey that the whole cloud + END concept has been launched for more than three years, can see Huawei, Alibaba such companies in the industry, enjoy such an overall strategy, can put their services and terminals together, better to bring the concept of consumers, we are very pleased that the industry in the local real realization.

Today's speech is very important that we have gone beyond the concept, Microsoft has been in practice, many successful cases, not only on the private cloud platform, in the end of research and development, including our Windows Phone, as well as WINDOWS8, has been implemented, is already a reality. Microsoft at this level is very concerned about the end of some applications, the application to the vast number of customers, this is the only way to fully reflect the cloud and the end of a profit line.

Dr Leung also said: "Now just put the existing application in the cloud, but there are many new applications have not yet imagined, my view is that there must be two aspects of concentration."

Shenwey said that a white paper had been published a few days ago, called "The Cloud economy", it does talk about the use of scenarios, in which scenarios more suitable for cloud applications, the application of private cloud and public cloud applications, especially in government procurement, because there are some applications of its data is more sensitive, Not necessarily on the public cloud, it might be better on the private cloud architecture, there is a certain degree of difference, you can refer to the "cloud economy" this white paper.

With the wide application of cloud computing, more and more users will experience the real experience of Microsoft Cloud, which is also an important manifestation of cloud computing landing.

(Responsible editor: The good of the Legacy)