Is Millet's 1999 strategy scientific

Millet 4 Mobile phone will soon be released. Everyone guesses its configuration, guesses its appearance, but the only nobody guesses is its price, because everybody thinks this paragraph certainly still is 1999 yuan. Because Millet 1, millet 2, Millet 3 just released when are 1999 yuan, seemingly traditional is correct. But I have to ask, each generation flagship machine is priced 1999 yuan is really science? " Some things about the Internet "recommend this article, for the reader to bring analysis."

Cock silk ≠ in situ

China annual GDP growth 7.5%,CPI also can have 3%, then we should raise at least 3% of the wages every year, of course, millet users are a large part of young people, 3% of the annual salary is obviously underestimated these people, at least percent bar, or even higher. Some people say that I am the same salary every year, OK, but there are many young people struggling, growing up, their wages are also increasing. Millet Youth self-help propaganda film, is not also introduced such a group dare to play the young people?

If a millet cell phone life is 2 years, then the two years of wage growth should be higher, so, millet 4 Why can not design for 2299 yuan, 2499 yuan? It seems that Apple is a generation more expensive than a generation, now think there is really a point.

2000 dollars has been hard to exceed fans ' expectations

Why the first generation of millet phone so sensational, the core reason is its 1999 Yuan price. And time just over a year, not yet to 3 release millet, we go back to use the Millet M1, you will find this product is really bad use. So, what is it so successful to conquer the consumer, it is at that time beyond the expectations of consumers, through the deployment of easy to break the psychological defense of consumers.

But before the release of Millet 4, the situation has been different, both Huawei Glory 6, there is also a mobile phone, Kinliko brand Iuni 3GB, 32GB high distribution is as long as 1699 yuan, 4 generation of Millet machine and in 2000 yuan with these market models to open up much space, it is really not easy. Because we all know that 2000-dollar phone is difficult to configure the Qualcomm 805 processor.

From a fever to steel plate art

When I saw the invitation to Millet 4, my first thought was not the phone, but just finished the "tip of the tongue of China" in the second quarter, the tip of China has the most obvious symbol, is the food, vegetables called food, and then dumplings wonton noodles What, but the focus is that these are called ingredients. And millet This is the case, such as the stainless steel called austenite 304, this unheard of noun also let everyone study under the material science. As we watched the director on the tip of the tongue take some of the food like a pearl in the hand, we also saw the millet vermicelli in the hands of the gold like the BRIC stainless steel plate, more shiny than our home electric kettle.

In fact, the charm family has already used the austenite, and before the comparison of Millet 3 and the Charm clan MX3, but also basically no one to say the charm of the family with stainless steel, the charm of the family plus a point. And now, Shu overnight this has become a journey of art, have to praise, people really need to find beautiful eyes. In the back of the austenite, we can see that there may be no more exciting points on the hardware, such as the CPU, such as the camera, such as storage space. I remember that Millet 2 is 16GB capacity, millet 4 do not know whether to reach 32GB?

From the beginning of the pursuit of the art of millet, I suddenly curious, if millet can launch 2499 yuan mobile phone, or 2999 yuan of mobile phones, millet will have more full innovation, such as the camera is really more powerful, multitasking is more fluent, whether the game will be more attractive, Whether it will provide a new feature that other models do not have, only because millet eye bead, found a lot of lightweight solid materials, and magical sensors.

All is unknown, because it is likely that the price limits the imagination, and the hard anticipation, the end result is even more unpredictable.