Is mobile education a big hot? McKinsey report says 2020 will reach $70 billion trillion

The advent of the app, such as Goku, allows practitioners to see the dawn of mobile education, especially early teaching. Globally, this trend is inevitable – a report by McKinsey and the GSM association predicts that the 2020 global mobile education market will be worth $70 billion trillion. In the report entitled "Transforming Learning Through Meducation" (Mobile Education Change teaching), several regional and educational segments of the early experiments on mobile education have achieved good results, helping to improve educational outcomes, and shows a huge potential for teaching--a potential audience of at least 1 billion people. In India, local teachers have introduced a simple mobile game to help primary school students in rural low-income families develop English language comprehension, sentence structure and spelling skills. The students ' test scores increased by almost 60%. In the United States, New Mexico State teachers are using mobile devices to assess the progress of reading for kindergarten students and to develop their communication skills. In the first 3 years, the proportion of children reading ability to the level of their age group rose from 29% to 93%. Despite the momentum, there are still plenty of obstacles to overcome in the developed and developing regions. This includes an additional burden on the IT sector in promoting the teaching of science and technology products, cultural boycotts by some teachers, and still some negative perceptions of the introduction of smartphones and tablets into classrooms. The report predicts that the global mobile education market will have a revenue of 70 billion dollars in 2020, including 38 billion of dollars in mobile education products and services, nearly 90% of which are generated by software such as educational e-books and educational applications and platforms (such as learning management systems and mobile learning environments) The other 32 billion dollars are attributable to mobile education devices such as smartphones and tablets. The main opportunity for the mobile education market comes from the K-12 group, which accounts for about 55% of the world's total education costs. Another important opportunity comes from higher education, which accounts for around 30% of global education costs. Between 2012 and 2020, the combined annual growth rate of the market in developing regions (Latin America, Asia-Pacific developing countries, the Middle East and Africa) is expected to be 50% to 55%, while the developed regions (Europe, North America and the Asia-Pacific developed countries) will be 25% to 30%. Because of the first access to the Internet, the lack of fixed infrastructure and the more cost-effective deployment of mobile networks, mobile education costs will grow fastest in developing countries in the Asia-Pacific region, while North America will remain the world's largest market for mobile education products.