Is smart router really a good business?

Overnight, the smart router became a sweet pastry. In the polar route after the introduction of the Second product, Baidu, Millet, 360, as well as the so-called hardware geek shell finally endure loneliness, have through micro-Bo Sun out of their upcoming router products, an internet giant Hunt smart router battle is about to be launched. Like 360 and Baidu in the portable WiFi This small hardware launch competition, the smart router as the Internet giants to join the rapid warming. The first polar route to eat crabs CEO Wang Zhuyun more than once stressed that routers are a good business. Is that true? According to incomplete statistics, the wireless router shipments per year around 600.07 billion units. According to a wireless router average price of 100 yuan to calculate, wireless router Annual market size will reach 607 billion yuan. There is no doubt that this is a fairly respectable market. In terms of scale alone, the wireless router market still has the potential to tap. It should be noted that over the years, wireless routers have been Puling, Lei Ke, Tengda and other enterprises to eat, and each formed its own characteristics. Puling TP main wear the characteristics of the wall, and Lei Ke played against the net and blocked (for Unicom and telecommunications blocked the Internet function of the router), Tengda main low price. In such a market situation, to be with the General Union and Lei Branch, such as wireless router manufacturers grab food, the difficulty is not small. To this end, the pole route attempts to enter the market from this weak point of wireless functionality. Indeed, the extreme route of the App Store download acceleration, online video to advertising and other functions are highly praised by users. In practical applications, the extremely routed App Store acceleration function, because of the blue flood for Apple to provide CDN services became a chicken, online video to advertising, and the previous 360 of the browser, like the ban ads in the legal aspects of the infringement of the torture. As for the wall function, the second generation of products have been castrated, because you understand the policy risk. So far, the pole route officially disclosed sales volume is about 200,000 units. From the sales point of view, the pole route is not a success. In this respect, some people in the industry said that the price of the pole route is still somewhat too high, after all, the market price of wireless routers in 100 yuan hovering around. To do this, the polar route starts to adjust the policy. In the polar route of the second generation of product launches, "extremely two" price 169 yuan, extremely one s price 99 Yuan. Obviously, the first step in pole routing is not successful. Then, the wireless router market eyeing Baidu, 360, millet and nutshell what strategy will be used to stir this market? This can be a more challenging question, a problem for the internet giant product managers. About a year ago, 360 United wireless router manufacturer Lei Branch launched a secure router, the main security card. According to 360 insiders said, the router has not been large-scale promotion, just test water products. From the News of micro-bo blasting material, known as the price of the butcher's millet, will be the price of wireless routers to the bottom, and will strengthen the more practical functions. Baidu said the news that noLine routers will cooperate with the small TV to see large, preload and wireless file sharing functions. In short, the internet giants are about to come out of the smart wireless router, will certainly revolve around the price and function of a fierce competition. It's just that whether these features can solve the user's actual needs is still an unknown. With the popularity of devices such as smartphones and smart TVs, users ' demand for video file exchange and multiple screen interaction has soared. Because the interaction between intelligent TV and smartphone is not perfect, if intelligent routing can solve the demand of multiple-screen interaction and file Exchange, it is a breach of the traditional router. As it turns out, sales are not a problem as long as the function of smart router products is practical. Three years ago, Unicom and telecom two major operators to block the Internet router large-scale, so many users distressed. Some of the market acumen of the router manufacturers in response to this market demand, launched a ban on the router, and according to the local operators to kill the strategy, made a variety of blocking measures, blocking the router has been selling for more than a year. At that time, with the blocking function of the router, the market than the ordinary wireless router more than 50 yuan, but still popular with consumers. It is not difficult to see, as long as the wireless router product function has enough temptation, consumers are willing to pay for the high price. The reason why the 360 secure wireless router has not been popularized on a large scale is also based on the "security" feature. In the final analysis, the wireless router's market scale is indeed considerable. Just, in Puling, Lei Ke, Tengda and other traditional manufacturers have monopolized, and the formation of their own product characteristics, the internet giants must come up with excellent products to attack the smart router this mountain. Otherwise, smart routers will not be a good business, but a gimmick.