It took 3 years, 1 billion dollars, across 4 continents.

The battle between Apple and Samsung was unprecedented: It took 3 years, 1 billion dollars, across 4 continents, writing millions of pages of paperwork, and countless lawsuits. The costly battle is likely to end in full victory for Apple, but it is still a loser.

I've been copying, never cared

Samsung's disregard for rival patents is a "tradition". It does not care, anyway, someone else to find the door, with the consistent response to the routine: counterclaims, delay, lose the lawsuit, and then appeal, there is no way, then reconciliation Bai.

Not only copying, but also seeking to move and strengthen competition

When other companies launch great new technology products, it is copied and sold cheaper. Samsung has deliberately copied the look and technology of the iphone, while complementing the market with low prices, adding innovative elements and products.

With a bunch of patents, you'll be on your doorstep.

Samsung is the most patented company in the world. Usually even if the infringement, also silent, but once accused, it will throw out the card.

Samsung's rise to the bottom: always a wild road

Samsung founder Li Bing is also a college dropout, but unlike Mr. Jobs, his family is quite solid (his father is a land owner). Li Bing used heritage to do a lot of business, milling plant, fishing, sugar, wool textile, insurance, Black-and-white television (Samsung Sanyo Electronics Co., Samsung-sanyo Electronics). ）。 In the 90 's, Japan's economy boomed, and its domestic technology companies (such as Sony) began to enter the international market. Samsung was also stimulated and began to seek more development. At that time it gave the impression that it was a bargain and a defective one.

But its business practices on the Wild road for it brought a huge return: fearless illegal manipulation of pricing it, as long as there is profiteering.

This commercial principle is applied to its various products, such as CRT (cathode ray tube), the basic original of television and computer, or LCD (LCD).

Set up collusive pricing clubs to make money for consumers

They conspire with industry competitors to manipulate pricing.

To this end, there is a special glass meeting (Glass Meetings, held in South Korea, Taiwan, Singapore, Japan)--executives and operations managers will participate, green Meetings--and talk about "business" while playing golf. Later, the "collusion Club" exposure, the South Korean court sentenced to a fine.

Not afraid to punish, continue daring

Samsung not only combined the industry forces, but also continued to bribe legal personnel: packages, gift cards, and so on.

iphone and Galaxy: Malformed "twins"

Apple started to develop the iphone in 04. "Be sure to keep the secret"--that's the highest order of jobs--employees who want to get to the office have to wear identity tags through the 4-lock door, the camera all day, and a line of words on the front door: "Fight Club" (named after the same movie. The supreme rule of the Secret Club is: No one is allowed to talk about it. Apple hopes to do a lot of disruptive technology and product attributes in the mobile phone industry: including Multi-Touch – it creates a new interactive design;

To do that, Apple has gone down the drain and tried to keep it secret. In the iphone's 15-person design team, there are many more than more than 10 years of senior talent. They will learn and polish the details of the design at the restaurant and turn the paper manuscript on the table to the design model on the computer.

Finally after years of hard labor, the first generation of the iphone. Mobile giants such as BlackBerry and Nokia were still dismissive.

By the year 2009, iphone sales had reached 30 million, from 0 market share 3 years ago to 16%. At the same time, Samsung, which has many years of mobile phone manufacturing experience, pales in that it has created too many different handsets and has been focused on competing with Nokia, but the user experience is worse than the Apple-born iphone. So Samsung decided to make its own "iPhone"-good-looking, easy to use, cool and fast. For 3 months, Samsung's team worked overtime, and some people slept only 2 or 3 hours a day. March 2, 2010, the product engineering team pulled out a 132-page report on the iphone's product features--in 126 ways, the iphone is better than the Samsung handset. But they stick to the point of imitation, chasing the iphone: Icon size, home button, border, and so on, to the iphone "study closely." "Galaxy devices don't look like iphones and ipads," said Google executives, who approached Samsung. ”

Steve Jobs ' rage.

1 months after Galaxy S was sold overseas, Jobs wanted to treat Samsung as a thief. But Tim Cook advises a little, after all, that Samsung is Apple's original supplier (processor, screen, etc.). If this is the case, Apple will be caught in a shortage of parts. Time to April 5, 2011, Apple finally launched a federal lawsuit in California, accusing Samsung of infringing on the iphone and the ipad's many patents. Samsung and so on is this, it immediately implement the counterclaim routine, in South Korea, Japan, Germany, the United States counterclaim Apple infringement of its many mobile communications technology patents. Then, in Britain, France, Italy, Spain, Australia, the Netherlands and other fields, the two companies began to play a major legal battle.

Burning files, changing computers: Crazy Samsung

In March 2010, members of the South Korean antitrust group raided Samsung's facilities in the Suwon City (25 miles south of Seoul). They were mengang blocked so that the police, finally in half an hour after access. They used video recorders to record the madness: Samsung's employees were burning files and replacing computers.

A year later, an Apple legal team in South Korea read in the newspaper that Samsung had been fined for obstructing the investigation: a Samsung employee had swallowed the file before the investigation team entered. At the time, Apple had interrogated many engineers and designers involved in Samsung patents, who admitted to having developed some technology patents but could not identify specific technical details.

Legal saw

In Seoul, the court has ruled that Apple violated Samsung's two patents, while Samsung violated Apple's patent.

In Japan, the court did not accept Apple's claim for tort, and it paid Samsung's court fees.

In Germany, the court issued a ban on Samsung Galaxy Tab 10.1.

In Britain, the court has ruled against Samsung: Samsung's tablet is "not as cool as the ipad".

There is no limit ...

Apple's heart and soul are hurting, Samsung is busy growing up

A person familiar with Apple said that the endless patent war made Apple physically and mentally tired, the financial situation is hurt.

Samsung, on the other hand, continues to infringe on the patents of other companies and to improve its products so that there are people at Apple who think Samsung is a strong competitor.