It's important to make a website.

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At the beginning of the month I wrote a debate on the pattern: business-to-business integration is moat or thoroughfare of the article, recently found a friend wrote a "model debate: leaving the network marketing, business-to-business, business is extravagant talk," the response to the article, I think perhaps it is my original article writing is not thorough enough, So write this article to further elaborate my point of view.

The first thing to do is to figure out who your users are.

Do Web site to do a good job of network marketing This is very correct, but the most important thing is to have the site itself to be able to retain users, if the site itself can not retain users, no user stickiness, even if there is a good network to promote the method, the end is discreetly.

The most important thing for a website to stick to is to be able to meet the needs of users, therefore, in the construction of the site before you want to know who your users, different types of users of his needs and concerns are not the same, for different user types of the site of its architecture design, service system are also completely different. This is a time of extreme excess of websites, where the loyalty of most web users is fairly low, the site is not the same as the traditional stores, the traditional store customers to go to another store, may need to go more road, pay more energy and time costs, and for the site if you can not meet his needs, he wants to "cheat "The cost is quite low, just knock on the keyboard." Therefore, do the site must find ways to meet the needs of specific users.

In the previous article, the author suggested that the idea of combining business-to-business and business-to-business in a new Web site would not be easy, because both sellers and buyers were completely different from each other. This is actually 4 groups, their needs and concerns are completely different, especially the difference between the business and personal needs can be said to be the difference between two days of ice and fire. (At the same time, the domestic pan-business platform provider of the market is a part of Alibaba (Taobao), Tencent, Baidu, Hui-Cong, Tom ebay, these several companies, the above has elaborated, no longer wordy. ）

Not in-depth study of customer demand, blind plagiarism and imitation is a major common problem of E-commerce site

Most of the domestic e-commerce sites are impetuous, blind plagiarism and imitation is the whole industry a major common problem, we all look closely at Alibaba and other leading site practices, whether it is column settings, service system most of the network side. Of course, there are a number of excellent industry website in-depth study of the needs of industry users, to provide some specific groups of special services, such as the author in the day before yesterday wrote an article about the business set network, the daily Resource network and other sites for the user's needs to do some innovation, its site is also quite favored by users. E-commerce Web site to go out of the homogenization of the competitive quagmire, innovation is a must go a road, and the source of innovation must be aimed at the needs of users.

The site should first identify the strategy and then consider tactics according to strategy. What the site does, what it serves, what object it is. This is a strategic issue that needs to be prioritized, as to what to do and what marketing means to use, which is the tactical problem of how to fight. I appreciate what Mr Liu has said: think clearly before you do something, and then run immediately. Do the internet is the same, the most important is not the speed of running, but first to choose the right direction. If the direction is wrong, the faster you go, the greater the loss may be.

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