It's not surprising.

　　The "See" is a very good book, we are all in the world. a good book, like a good product, with a "substituting" power. The ability to allow users to follow the logic you have set all the way down, showing the peace and quiet. The lines of the book, like the air, like nothing, but let people stop. Let a person in the prosaic book, feel the different lethality.

This time I will choose to read. A good book has a power, a sense of power, will let you with the logic of doing all the way into, slowly will the inner impetuous wash away, let you calm down, and then the whole person also followed sank down.

Recently, I even began to look back at the complete works of Jin Yong, because those who write books seem to be fixed. If it's a book for a product, it's a matter of going back and forth, that kind of structure, look at the boring, even those examples are to make you feel disgusted with, if it is to write an economic book, always feel knocked out of the idea, looking at the mind wandering; if it's a novel book, Alas, forget it ....

A good book, similar to a good product, to have a "substituting" power. It allows the user to follow the logic you have set to go all the way, a mind without distractions of silence. Each chapter, each http://www.aliyun.com/zixun/aggregation/80.html "> function module, is like the air, it seems like nothing, but let people stop." Prosaic present instead the most lethal, chai girl's "see" is so, real, its own Wanjun force.

Learn to speak normally, prosaic present, but is the most lethal, this is chai girl own career growth experience. Read here, the heart of a sudden shock, this is not the last 1 years I have been stuck in my heart, do not know how to express things? In fact, the same thing about making products.

Just started to do products, I often think, this place is I have done design, I must find ways to tell users, spell the product to do a hint, want to let users know. Look, I've got a design here. How cool, I think for a long time to design out Oh, you see .... In my eyes, this is the design, a function must add a little modification, so that is called "design sense", this is a lot of good things.

Later, I found that in fact, in addition to those who are also doing products, the average user does not buy, this is a romantic thing. Then some new friends will give you a comment, "This interaction is really awesome", "This navigation style is very good to deal with," This is very innovative, "the icon is very design .... At the beginning, they are complacent, you see, or someone who is discerning! But, secretly observe the user operation time, dumbfounded, No one is doing what you think, because this is your "design," Your Eyes Only design, no users. And the comments of those peers are completely black, because they are not your users.

So, slowly, my products are rarely deliberately designed, even if there is, will not deliberately prompt the user. Hide behind the observation, if the user feel uncomfortable, immediately remove. I began to think about the things behind it, that is, "How to tell a story," How to design a "surrogate" feeling, how to help users more smoothly solve the problem, in a close and normal form.

I told my collaboration with the designers and research and development that we are not in "designing" what things we are helping users reach to reach his goals. For example, in a cold winter night, find the nearest hotel to stay, in a strange place, get off the train, know how to go to his hotel reservation. These things need to be designed, but not before.

The core of all the excellent products we have used is necessarily in the form of a common approach to our lives, a design, a real design.

However, when a product is successful, there will be a lot of people based on the results to comment, with their standards to judge, think this is "moves" gorgeous results. When you see more of this comment, you really feel that the moves are very important, put too much energy to do interface design, interactive design, but ignore the product itself to solve the problem of thinking. In fact, these will be the same as the point sleeves Kung Fu, the battle is not used when the enemy!

To the product origin understanding how deep, present only then how deep. And the closer you get to this depth, the more you feel that, in fact, those gorgeous decorations, absolutely unnecessary, a normal display is enough, enough to point to the people!

Finally, thank Chai for this good book.