Jinxin: A ten-year road to the "online" experiment of learning large education

The picture is the big education CEO Jin Xin Beijing, July 21 Electric When the online education tide faces, a traditional education and training institutions how to embrace change? After the launch of the online education product "e-learning" in April this year, U.S. stock companies have been paying close attention to major education. The K12 tutoring market giant, with hundreds of-line teaching center, training hundreds of thousands of students a year, how to use online tools, elephants dance? Recently learned the big Education CEO Jinxin, in the education specialized media to hold the landing activity "they" on, uses the form which the independent speech, narrated the E study big previous life. "In this year or two, new online education entrepreneurship projects are emerging, like a night of traditional education will be overturned, the traditional education practitioners have a very anxious mentality," Jinxin said, this is the e-learning big industrial environment, but the idea of this product, but the earliest can be pushed back to ten years ago. " E The ten-year road of learning: from business process to education Core 2004, soon after the establishment of learning, there is a combination of the idea with the Internet, limited by the technical strength of the time and other reasons, chose a relatively simple way--developed a set of PPTS business management system, the way to achieve efficiency in technology. Although only the process of stripping out, did not touch the education of the core, but has been enough to support the study of the standardization throughout the country replication and expansion. In the 2008, the online network of the major education has covered nearly 70 cities and hundreds of learning centers nationwide. There are more than 100,000 students per year and more than 10,000 teachers. Jinxin believes that in such a huge network of channels, if the teachers, students can not control the online teaching behavior, or can not get rid of the teacher's dependence. Although the study also has a research team, but the artificial collection of data, the analysis is often lagging behind, it must be through the help of IT systems to achieve the overall management of the teaching process. At this point, the development system proposal was put on the agenda. The first difficulty in making this system is technology. 2012, learned to spend 4 years of time, from the Internet, IT companies hired a number of experts to complete the technical reserves. The second problem is development, learning from within a hundred-person technical team, selected more than 10 people to develop e-learning, and called "X plan." Jinxin Smile said, X on behalf of the study, on the one hand, on behalf of the unknown, I hope that this product for the development of the future to provide a variety of possibilities. By the beginning of 2013, the technical team expanded to more than 30 people, and slowly ran the database, the page, all kinds of related relationships. The third problem is resource building. The national teaching material has more than 10 kinds, the university entrance examination more than 20 kinds, the examination is countless. E The idea of big, is facing the national teachers and students, to solve the problem of content synergy, questions and analytic input is a very ambitious project. The practice of learning large, is in the system with "crowdsourcing" way, holding a course contest, each teacher can participate in the selection after the winner input system, and give subsidies and rewards. In this way, within six months, covering all the teaching materials and knowledge points. In JinxinIt seems that the ability to use a small number of resources under the line of more than 10,000 teachers to start, is to learn the unique advantages of Internet companies do not come, "bonuses are tens of thousands of, a hundred thousand of, but internet companies to do this, at least millions of or even tens other inputs." By the end of 2013, through the national system of crowdsourcing, e learning large database has reached almost four hundred thousand or five hundred thousand of the questions. How to solve the application shutdown? The mechanism of loading benefits solves the previous problems, and it is not the smooth road. In a large, multi-level management system, how to promote and application is the real problem, "technology, development, including resource construction, we just put money, investment time can be done." But how to make the country more than 20,000 teachers, a hundred thousand of students to use every day? "In the fourth quarter of last year, the school has been promoting the application of e-learning for a long time." In fact, pushing a new thing into the middle of the line is often not understood by the front-line. Because, e learning to change their behavior, to increase their extra workload: before e-learning, they do not have to go to the system of the topic, to assign homework to students, to use teaching cases, upload teaching cases. The major solution is to join the benefit mechanism, set up the reward system-teachers use e learning, increase the class fee, and in the promotion, assessment and other aspects of the points. Just like to adapt to the keyboard input, few people to use paper and pen, teachers have gradually developed the electronic input, system management teaching methods. Jinxin revealed that at present, there are more than 80% of teachers in the use of e learning big. For online education, the understanding of Jinxin is closer to the "improvement" rather than the "revolution", "the path of online education has a lot to do with the main business, the major choice is to use the Internet technology to improve and upgrade our offline business, not a new thing." I think we are in a relatively correct direction, although the road will be very bumpy, but we are willing to do some exploration for the entire industry.