Job Site: Further subdivide the area to occupy more market share

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The outbreak of the global economic crisis in 08 has pulled the global economy to the bottom, and the impact of our economy has been severe. Although the past year, the economy has begun to gradually warmer. Enterprises to restore the original development plan, the recovery of the benefits of layoffs and pay reduction has also been eased, many companies have started to recruit talent again. According to the truth, the economic situation of the good and bad affect the talent recruitment network operating efficiency, economic situation is good, the demand for talent, enterprises recruit job opportunities, recruitment network will upgrade the flow of talent, the economic situation is poor, the demand for talent is small, the company recruitment of talent job search activities are relatively few, talent recruitment site traffic will be reduced, natural, Market share will also increase or decrease due to the amount of traffic.

However, the reality is not so simple, take the current network recruitment industry's three giants: worry, intelligence, Chinahr. Although now is the economic recovery period, but according to Zhaopin's parent company released earnings, from July 1, 2008 to June 30, 2009 Zhaopin loss of about 150 million yuan, successive years of losses also make zhaopin internal turbulence, high-level turnover. The other two worry and Chinahr are also a family of joy and sorrow, Chinahr also always go out of the mire of losses, and worry business although also affected by the economic crisis, but by virtue of their own strength and accumulated capital advantages, there have been gross margin and net profit both rebounded good phenomenon. Overall, the network recruitment industry seems to be in the mire of losses, recruitment site is not the decline of a two-site situation, but the entire industry's status quo.

What is the cause of the current network recruitment industry is dispirited? The reasons are many, I think the industry competition, the recruitment market price is low, for individual job users free of charge, large and medium-sized enterprises since the establishment of recruitment site Four is the main cause of the overall loss of the network recruitment industry. Recruitment site for many years has been the most popular e-commerce industry, many investment companies have tried water network recruitment, while there are some personal webmaster established small and medium-sized recruitment website rise, it should be said that the emergence of a large number of recruitment sites led to the development of the entire industry, but the emergence of a large number of recruitment sites will Recruitment site Strong regional, mostly based on the city, some large-scale recruitment site is to set up branches in the provinces or cities or according to the user IP automatically jump to the corresponding city recruitment information, plus some small and medium-sized recruitment site, now like Beijing, Shanghai, Shenzhen, such a first-line economic developed cities and even hundreds of recruitment sites, small and medium-sized cities are mostly more than 10 or even dozens of of the recruitment site, which will lead to market share of the looting and dispersion, in the face of competitive pressure, a little mismanagement, they would lose a lot of market share.

The existence of competition at the same time caused some websites to compete with the industry Advantage website, reduce the recruitment price becomes the important means to compete for the market share. However, lower the price of the recruitment market will also bring side effects on the site, like a double-edged sword, although achieved a certain market share, but it is difficult to profit. The network recruitment industry cost is high, the recruitment enterprise audits, the resume classification deletes the election, the website construction server maintenance All needs the massive fund to maintain, reduced the recruitment charge price, naturally has no profit to say.

Fees for enterprises and free of charge for individual users has been the network recruitment rules, but also the network recruitment to attract individual users of the Main method. For individual users free of charge to convert more users to registered users, and submit a resume to seek positions on the site. As long as there are a large number of registered users, enterprises can recruit the necessary talent on the site, the site's profitability has been guaranteed. However, under the pressure of competition, the investment is getting higher and lower, and the price of the enterprise is getting less profit, which is not enough to become the dilemma that most of the recruiting websites are facing. Now most large and medium-sized enterprises have their own recruitment page, small Web sites can also be through the form of telephone mail recruitment activities, which caused a lot of users because of the recruitment site information update less often directly to the corporate Web site recruitment information query phenomenon. Recruitment site embarrassing position, coupled with the inability to charge individual users, the market loss, losses are also inevitable.

How can we seize more market share, so that the network recruitment industry rejuvenation, the recruitment site has been profitable? The author thinks that in addition to doing a good job of the website page and constantly optimize, enrich the content of the website, provide users with reliable and timely information to provide excellent services for enterprises, but also to further explore the regional market, and continuous innovation, Develop new forms of job-seeking recruitment. Now most of the recruitment site on the market segment is still in the level of the prefecture, the county below the prefectural market is not well dug out. Although for the prefecture-level recruitment site will also provide some county and county-level recruitment information, but on the one hand, local urban users look for recruitment information, often because of geographical distance, in the screening of recruitment information will be the county's information filter out. On the other hand, the county area itself lacks the specialized recruiting information website, but the recruitment website which faces the prefecture level is difficult to attract them. Therefore, in order to attract more users, increase their market share, the recruitment site must be further subdivided the regional market, set for the prefecture-level cities and counties below to provide specialized recruitment services site.

Take Suzhou, Suzhou for nearly a decade of rapid economic growth, has become a southern Jiangsu and even east China after Shanghai's economic leader, its economic development can not be separated from the following five counties and cities, the development of county-level economy has created more jobs. Suzhou City and the recruitment site there are many, large to the wisdom of Chinahr, worry, small to some personal webmaster to open the small and medium-sized recruitment website, recruitment market is too saturated. To gain more market share must be to the five counties and cities below Suzhou to March. The author has done the survey, now Suzhou's five counties all have some very characteristic recruitment website to occupy the county domain market. such as Wujiang, Google search a little bit, said there are more than 10 recruitment sites. The most characteristic is Wujiang talent Network (http://www.wjjob.net/), although Wujiang is not as good as Kunshan, constant, zhangjiagang economic strength, but the stamina is full, the development of these several years also makes enterprises need to introduce more talents in order to expand, Wujiang talent network is to seize such market opportunities, In addition to the site as a common recruitment site to provide a detailed and timely recruitment information, the most characteristic is for ordinary users of the charge of the video recruitment, in the video recruitment page (http://www.wjjob.net/Video/), enterprises can record related video, Strengthen the enterprise's further publicity, and users can pay a certain fee, the production of video resumes or direct online video interview, increased the opportunity to be employed by the enterprise. The site also found a new profit point, found a new channel to increase market share.

Wujiang Talent Network in time to seize the county recruitment market this has yet to be excavated potential market for county enterprises and individual users to provide quality services. Not only that, the most worth learning is its video recruitment model, small and medium-sized recruitment site to find new profit points can learn from its experience. I believe that as long as careful excavation of the recruitment market, subdivide the regional market, will be able to increase market share.