Journey 2 The main strategy talk about Chang Marketing: the promotion of online games should take into account social benefits

CNET Science and Technology Information Network July 1 Beijing News: Giant network subsidiaries of Giant Jia CEO, "Journey 2," The main planning Feng today to talk about "Journey 2" to the party's 90 birthday in advertising Chang, the promotion of online games should take into account social benefits,　　Hope to use the actual action to gradually change the outside world to the online gaming industry some misreading. According to the industry feedback, "Journey 2" to celebrate the 90 anniversary of the founding of the party, today 17 o'clock New District open, party large free to see "and other advertising language, today appeared in more than Game Media home page."　　Some of the first-line media even reproduced at that time, "Journey 2," The results of the "Chang", the point of the home page to look at are red ocean. In the industry, the giant team has been a marketing approach to innovation, good surprise and widespread concern, "Chang" approach in the "Journey 2" project is not the first time.　　"Journey 2" in the April 8 launch of the inside propaganda, has caused the advertisement "to launch the door." At that time the origin is, the giant for "Journey 2" inside the first round of the launch of a large-scale promotion, in the day of the package of a number of professional website of the first screen advertising position, to create a "full screen floating" Chang effect.　　This intensive bombing effect, similar to that of the brain platinum, was quickly sparked by a heated debate in the industry. This morning, when fatale red, sickle and hammer and other red elements appear in the game media with a large number of young readers, by some players shouted "through." It is also reported that this is the first game industry enterprises spontaneously in the red advertising Chang way to the party's gift to the case.　　Some sociological experts believe that it is worth thinking that the "Non-mainstream" game companies have chosen to offer 71 in such a thematic way. This May, giant network CEO Shi Yuzhu has openly talked about the social benefits of online games. At that time, the Nanjing Military Region announced the joint development of Wuxi giant network with complete independent intellectual property rights, filling the military game blank of military Games "glorious mission." Shi Yuzhu said that he had to Wuxi giant research and development base has seen, the team is good, the military support is very large, the product's social benefits outweigh economic benefits.