Kai-Fu Lee: 5 trends in Mobile internet

On the future trend of mobile Internet, Innovation Workshop chairman and Http://www.aliyun.com/zixun/aggregation/32086.html "> Chief Executive Lee Kai-Fu said in an interview with business Value Magazine, The next development of mobile Internet has 5 big trends. The Chinese entrepreneur network now extracts its views as follows:

The development of mobile Internet, to a large extent, in the replication of the past PC Internet growth. Today's mobile internet, like the 2000 ~2002 years around the PC Internet, but it also has the characteristics of mobile, development is faster, than the development of the PC Internet 3~5 times.

There are 5 big trends in the next development of mobile Internet:

First, the number of mobile Internet smart devices can move to 500 million this year, just as the number of PCs in the past has grown, which can create huge opportunities.

Second, the competition is getting fiercer. Giants, big internet companies will put more resources into the mobile Internet, while more entrepreneurs in the entry, homogenization of the increasingly fierce competition, the success of others to change the case is not enough.

Third, channel integration. Mobile Internet channels are relatively single, mainly rely on the application store, channel growth without users and product growth faster, which means that the cost of entrepreneurs to obtain traffic is increasing, I believe that there will be a few brand channels, and traffic and channel operations will be more refined, rather than a one-time download.

The improvement of monetization. Virtual currency model in the game industry has been basically mature, let us be gratified that, with the advent of multiple Tens mobile applications, the Non-monetary model of the development of the game is faster than expected, some international brands have been willing to launch mobile ads.

Five, the data business. No matter where our innovative ideas come from, the basics are entrepreneurial processes, just beginning to do small-scale operations, and then analyze user needs in the process. But in the big data age, the entrepreneur can excavate the user's demand through the existing public data, find the enterprise direction.