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On the afternoon of March 26, Zhongguancun 10-storey Innovation Workshop Conference room ushered in a guest-known as "The Silicon Valley Godfather" Steve. Small meeting rooms, a group of entrepreneurs to listen to innovation Workshop Chairman Kai-fu Lee and Steve Wonderful dialogue, two Chinese entrepreneurs together to answer the Tencent technology proposed entrepreneurship 8 questions.
These 8 questions include: 1, who are not suitable for entrepreneurship; 2, what kind of team to start a business, 3, choose the wrong partner or the founding team how to do; 4, choose what area to start a business; 5, how the start-up companies contend with large companies; 6, how to maintain good executive power after growing into a big company; 7, how to look at entrepreneurial "luck 8, how to enhance their innovative spirit and ability.
Two entrepreneurs share a lot of wonderful ideas. If entrepreneurs can't cope with the mess, if they just want to make a strategy, or want to sit in the office and be an engineer, it's not a good place to start, Steve says. The first quality that an entrepreneur has to have is the ability to deal with unpredictable things.
Steve also points out that in the entrepreneurial process the team sometimes is more important than the family, and the entrepreneur takes a long time to stay with the team members. No matter what the difficulties, the founders and employees will not leave, and we all unite to overcome the crisis together. When there is a real conflict and crisis in the team, the founders need to be broken.
Kai-Fu Lee from the point of view of human nature, entrepreneurial process of human weaknesses and weaknesses will be magnified, entrepreneurial team overall ability, skills, the best to complement each other can trust each other. For Chinese entrepreneurs, the initial benefit distribution should be clear and clear who can make the final decision on the company so that even unpleasant events can be easier to solve.
Kai-Fu Lee also pointed out that small companies on the one hand, can quickly execute, find very reasonable, large companies are not easy to trample on the small direction of death to do. One aspect to have self-confidence, to protect themselves, to see the trend clearly.
Talking about the luck problem in entrepreneurship, Kai-Fu Lee said, a success of luck, five or six consecutive successes on behalf of entrepreneurs more persistent more capable, more visible trend, a better team. Luck is something entrepreneurs can't control, life can only focus on what they can control, and entrepreneurs should try to create their own luck.
It is understood that the dialogue between Kai-Fu Lee and Steve received unprecedented attention, more than thousands of people enrolled, which is also known as the young entrepreneur Kai-Fu Lee, the founder of its innovative workshop successfully hatched snacks, dots, peas pods, friends League and other projects. Steve not only eight times in a row in the past 21 years, but also Silicon Valley's leading entrepreneur, his entrepreneurial theory has influenced a large number of Silicon Valley entrepreneurs and set off a wave of lean entrepreneurship in Silicon Valley.
The current wave of mobile internet swept, the domestic countless people into entrepreneurial wave. However, in the internet cold winter, the capital channel is blocked, countless entrepreneurs are faced with all sorts of puzzles in entrepreneurship, so many people came from Shanghai and other places, hoping to get two entrepreneurs to dispel doubts. In fact, this dialogue has been brewing for a long time, by the Tencent Science and Technology and Innovation Workshop jointly organized, Tencent Science and technology editor Long presided over the purpose of the Sino-US science and technology industry and Sino-US cultural exchanges to build a new bridge.
Entrepreneurs need to be pro-not in the rear
Many people dream that they can open a car, live a good house, have their own business, some people often scold the leadership, scold the company, scold the environment, someone in the drink to happy when the bottle of wine fell, said I go out of business, absolutely stronger than them. Over the past few years, a large number of people in the country have given up the original glamorous career-starting wave, when the boss began to command others to do things.
As a start-up for more than 20 years, veterans of different industries, Steve said, many entrepreneurs in the entrepreneurial process have entered a misunderstanding, that the choice of a very profitable industry to make a big fortune, in fact, entrepreneurs have to choose their favorite industry, if not the industry's love, failure probability will be greatly increased, Steve · Blank himself had lost 35 million of dollars for entering an industry he didn't like, and had been on the front page of a magazine.
Another misconception of entrepreneurship is that the founder thinks he is the boss, many things to subordinates to do, and no longer entrepreneurs need to be pro-Pro. In the United States and China, some subordinates often get negative feedback, but it is very difficult to tell the boss, so that entrepreneurs are often late when discovering.
Steve said, "The first six months of entrepreneurship 10% times, the founders should personally contact customers, of course, you can hire someone to talk about, but more should be hands-on." Sometimes customers will tell you the truth, you do not like to listen, you say they do not understand your project, they are stupid, but many customers repeatedly with you, if you can accept these ideas can save money. ”
Steve points out that many entrepreneurs come out of big companies, manage thousands of people before, and think that companies that have the ability to manage 1000 of people after they start a business can run it if they find a good project, but many times the board won't buy it. There is a secret message between investors because they know what stage startups are going through.
Kai-Fu Lee also said that many entrepreneurs to find innovative workshops, said to do a tourism application, it is very strange that these entrepreneurs are not very basic travel, or even love to travel, just think it is a lucrative business. Innovation workshops in the process of talking to entrepreneurs often will be inquisitive to see whether the entrepreneur really understand the field, how to judge the competitor, the market outlook, on the market every detail whether depth pondering. If entrepreneurs do not understand the industry, investors are less likely to know about the industry and do not choose such entrepreneurs to invest.
The current failure of the entrepreneur can be summed up in several categories: one is purely to make money, the investors or the board as the boss, always feel how to meet the investors, almost not for their own business, but for again fooled the money, fooled to the board. Lee said that this kind of entrepreneur cheats once or two times is OK, but sooner or later will not discover. One is the only technology that doesn't care about the user, the market, the profit, the operation. There is also an unprepared entrepreneur.
Kai-Fu Lee pointed out that the Chinese entrepreneurs are more, many entrepreneurs to Baidu CEO Robin Li, Tencent CEO Ma (Micro-bo) look at idols, write a business plan, asking investors to invest money, this is not any experience of the entrepreneur problem is relatively large. These entrepreneurs are not incapable of starting a business, they should gain experience, join a large company or participate in a business. Including people who understand technology must be with others, if persistent defects do not solve, jump out of the chance of failure is very large.
We should try our utmost to avoid the need to break the internal friction
Entrepreneurial process will undoubtedly have a lot of difficulties, entrepreneurs had expected very good, but inevitably face difficulties or adverse effects, such as Kai-Fu Lee said, entrepreneurship will make people's weaknesses unlimited amplification, and may lead to the United founder left. The event, an entrepreneur from Shanghai, revealed that when the university set up a team, graduating team members are each other, they want to bring the team back together, but found that entrepreneurial team cohesion no longer as before.
This is also a challenge that many teams have faced, and Steve says the founders are more like employees than founders, because there is no common dream or vision. If the team has only one person with such a vision, this enthusiasm, and others do not, it indicates that they will leave later. Steve said the team also experienced a lot of difficulties when they started their own business, insisting on their own ideas.
Of course, this does not mean that the initial members of the team have no one left, especially when the team has serious disagreements. Steve recalls that the entrepreneurial process and partners have differences, but also realize the importance of each other, afraid of losing such a partner, but so often into internal friction. Start-up companies, time and money are very limited, the entrepreneur is important to find a solution to the problem as soon as possible, even if the partner out, the most fear is to make decisions very hesitant, delay to solve the problem time.
Lee also agreed with Steve Practice, said the team if the limited time for internal friction, the company's political struggle, even to the team on both sides, such as a and B to find the director complained, C and D find investors trouble, that long pain than short pain, directly to the company split or let one of the founder left Kai-Fu Lee said that the entrepreneurial process only 12 months, the two or three months spent in the struggle, the waste of time is not only 2/12, 3/12, 4/12, but also lead to a decline in corporate morale.
Kai-Fu Lee said to the entrepreneur that no one in China is reluctant to start a business. If the real from the heart to believe that things can be achieved, the goal to achieve, that the daily work is the inner enjoyment, we are fit to start a business together, if the partners do not have this voice, really do not want to do with the entrepreneur, it is better to find like-minded people, rather than reluctantly.
It's hard to start a business. Peng, founder of the bargain, said he had a belief that think that all things can be done well, but when investors think that the direction of entrepreneurship errors, the first approach is wrong, refused to vote, the team was hit by multiple blows, everyone's ideas change, whether we can adhere to toughness, has been the cause to do, this test everyone.
Many mobile subdivision areas are no longer suitable for investment
As early as 2009, the Innovation Workshop will invest in the mobile internet, electricity, cloud computing and other fields, especially betting on the Android field, and successfully hatched the Magic Chart Wizard, application sinks, pea pods and other tools type products.
Lee believes that the mobile internet speed is 4 times times faster than the PC, now China's smartest entrepreneurs almost all jump into the mobile internet, the internet giants are also active layout, mobile Internet profit model will certainly find. However, today's mobile Internet as a pioneering direction is too wide, there are O2O, there are basic necessities.
Like 1996, 1998 MA, Robin Li are doing the internet, but slowly will find the direction of each other to do different. Mobile Internet investment strategies will also be more and more subdivided, innovation workshops will have different groups to see the mobile Internet segmentation, and many areas have been dominated by giants, not very suitable for entrepreneurs to do, these areas are no longer suitable for investment. "If a big company is already doing something, and the entrepreneur is going to start a business, it's too unimaginative and the probability of death is too great." ”
Steve also said that in the United States entrepreneurial failure rate is also higher than 90%, they have failed to start a business, but investors are willing to continue to invest, and give their own 12 million of dollars, this story shows that entrepreneurial failure does not mean a disgrace, if the entrepreneur failed two times to gain experience, become more intelligent, Investment will be rewarded in the future.
Steve says failure is just part of starting a business and should have a healthier environment to face these failures. Successful entrepreneurs should not repeat what the Giants are doing, but should try to improve their product characteristics. Big companies do not dabble, entrepreneurs should look at those areas, but also should have both courage and passion.
Steve says one of the most common mistakes he makes in startups is doing things that are beyond the current stage. As a founding man, what skills should be known on the first day, not in the third year.