Kam Lake Tyre Door: Pay attention to consumer complaints is a hard truth

Xinhua News Agency, March 27 (reporter Nan Chen) Kam Lake "problem tires" exposure, Kam Lake Tire executives publicly apologized to the vast number of consumers, the relevant enterprise personnel were internal processing, corporate commitment to recall the problem products, which is currently the first tire recall case. In fact, the starting point of the quality of Kam Lake Tyre is not this year's "3 15", but has long been closely watched by all walks of life. For example, back in March 2009, AQSIQ Defective Product Management Center Information Management department concerned leaders have disclosed that the center in 2008 received 495 cases of complaints against tires, more serious, including Kam Lake and other tires bulging and side cracks; in July, China Quality Association User Committee, Vehicle Network, Tsinghua Automobile Engineering Institute jointly released the "2009 Two quarterly China Automotive product quality and service quality complaint Analysis Report" shows that in the concentrated complaint of the parts manufacturer, the complaint of the car users to the tyre of the Kam Lake is more outstanding, as of the end of June 2009, the complaint about the tyre of the Kam Lake has been hundreds,　　The user reflects Kam Lake tires driving hundreds of kilometers, thousands of kilometers or car less than 1 years on the appearance of "cracking" "drum" or even "tire". Kam Lake Tires In recent years in the domestic market suffered a large number of consumer complaints, has long been not enough attention to manufacturers.　　One voice justifies the "improper use of the user"; another kind of voice is that the Kam Lake Tire is "the current domestic tire matching rate of the first brand", for many car manufacturers to provide products, "market share the probability of a big problem will naturally be big."　　In fact, these two responses can not withstand scientific scrutiny, is in the domestic automobile market strong accustomed to the manufacturers to treat the weak consumer complaints to play the simplest "Taijiquan" is the domestic tire quality dispute identification difficulties, forensics difficult, the reality of the difficult to reflect. In a large number of consumer complaints can not be effectively dealt with, a large number of car manufacturers and "map Cheap", the new car factory using the Kam Lake tyre matching background, many experienced cheyou have to make a new car to change the choice of tires. Although car friends will lose two thousand or three thousand yuan or even more money, but understand the car consumers know that tires are no more than other parts of the car, the safety of the tires related to the life of a car, especially when the vehicle high-speed driving. This shows that it is basically not feasible to rely solely on the self-discipline of enterprises under lax legal supervision.　　And for a company that does not really pay attention to consumer complaints, there will be a huge quality crisis in the future is inevitable. Kam Lake High level announced that will recall the problem products, the reporter noted the industry insight on whether the case is "recall enough" to raise objections. For example, the former deputy Secretary-General of the China Consumer Association Wugauhan that the prerequisite for active recall is that producers are limited by a certain period of time and cannot foresee problems that may arise in the future.　　The quality of the Kam Lake Tyre is obviously a deliberate fault, knowingly will bring security risks to consumers, but also to do so, which is suspected of fraud consumers, should be in the recall of defective products on the basis of at least double compensation for consumers. According to this year's "two sessions" during the relevant department leadershipStatement, has completed the collection of comments, "Auto product recall supervision and management regulations" is expected to be introduced this year. Study on the regulation of Automobile product recall supervision and administration (draft for soliciting opinions) the most important point is that the third article states: "The vehicle products referred to in this ordinance refer to vehicles, vehicles and trailers that are driven or towed by the power plant in accordance with national standards, and which are used for driving on the road, as well as tires, chassis, Child safety chair and other important parts that involve safety. "The comparison is not difficult to see, the automobile product recalls the management scope will extend from the vehicle to the tire and so on important components." According to the authorities, the current characteristics of the automotive industry has decided that a lot of car recalls is due to the quality of a batch of parts caused. Therefore, the extension of the scope of recall management is of great significance to strengthen the recall management of automobile products.　　The Kam Lake tyre door can be said to be a domestic tire recall conducted a "drill." We may wish to make another assumption, if the Kam Lake tyre door in the "Auto product recall supervision and Management Ordinance" after the formal implementation of the enterprise will face what kind of punishment? According to the regulations on the supervision and administration of automobile product recalls (draft for soliciting opinions), 40th: "If the producers deliberately conceal, falsify or improperly dispose of the defects of the automobile products, and constitute the illegal acts stipulated in the product quality laws and regulations, they shall investigate the relevant responsibility according to the relevant laws. , if the illegal activities not constituted by the laws and regulations of product quality are ordered to stop production, sale and import, to impose a fine of 2% or above 50% of the value of illegal production, sale and import of goods; there are illegal gains, and confiscation of illegal income; The serious circumstances, ordered the closure of the rectification.　　"This means that the Kam Lake will likely face scrutiny of relevant laws and huge fines."　　Regardless of the outcome of this lake tyre recall, the end of the tire door should not stop at the Kam Lake, should reflect on the relevant vehicle manufacturers: in the fierce market competition, if the important parts of the procurement of compressed cost of the leading idea of the whole, the brand image of the vehicle is adversely affected is sooner or later. Similarly, the domestic automobile consumer also should dry, in buys the new car to pay attention to the deep comparison. For example, are 100,000 yuan economy sedan, why some new car with Kam Lake tyre matching, and some new cars with more expensive Michelin or Goodyear tires?　　For a car such a relationship to life safety products, car price "cheapest" is really the best choice for rational consumers? The most important is that manufacturers and related departments to consumers of each of the mass complaints attaches great importance to timely development of relevant self-examination and investigation, those who dare to ignore consumer complaints manufacturers should be determined to conduct product defect investigation, so that consumers can "landing" complaints, to find "saying", It can be an effective way to promote the product quality of the manufacturers. "Author: Xinhua News Agency"