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keyword Selection tips
Select Related keywords
for a business, the choice of keywords must certainly be related to their own products or services. It's not only immoral but pointless to listen to the hype that attracts more traffic from irrelevant hot words. Imagine a person looking for "Monica Lewinsky", will you be interested in the soy sauce you produce? Of course not. It must be admitted that sometimes this practice can improve the number of visits to the site, but since you aim to sell products, not to provide free gossip, then rely on such cheating to increase access to the use of it?
Select specific keywords
We also have a point to choose when selecting keywords, is to avoid the broad meaning of the general words as the main keyword, but according to your business or product categories, as far as possible to select specific words. For example, a sales of woodworking machinery manufacturers, "Carpenter Tools" is not the appropriate keyword, "Chain saws" may be a wise choice.
Some people will ask, since "Carpenter Tools" is a collection of nouns, covering all manufacturers of products, why not? We may as well take carpenter tools to Google a try, you will find that the search results are actually more than 6 digits (the actual number is 189,000), that is to say your competitors have nearly 200,000! Trying to stand out among so many competitors is almost an "impossible task". On the contrary, "Chain saws" search results are much less (69,800), you have more opportunities in front of competitors.
Choose long keyword
With the query information as far as possible use the original form of the word instead, in the submission of the site we'd better use the word longer form, if you can use "games", try not to choose "Game". Because in the search engine support word multiple form or word-breaking query, choose "Games" to ensure that your Web page in the "Games" and "game" search, can get the opportunity to be retrieved.
don't forget the misspelled words?
a lot of articles on how to choose keywords are specifically referred to the wrong spelling of words, such as "Contemorary Xiandai coffee Tables", remind us not to forget to include it in the list of keyword selection. The theory is that some words are often misspelled by the user, considering the common people will not use typos as their goal keyword, so if you find the smart trick, to the wrong spelling words to optimize your Web page, then once encountered the user again with this typo to search, you will be high, stand tall in the forefront of search results!
is this true? First of all, let's take a look at the above example. "Contemorary" is actually "contemporary", although the difference of a letter, but from the point of view of the two is far from the same. The strange thing is that according to the monitoring statistic report of the key words, "contemorary" appeared 66 times in two months! So let's quickly put it in the list of keywords? Wait。 Let's first analyze who will often write typos. Is it a well educated formal business? Unlikely, after all, "contemporary" is not an abstruse Latin borrowed word. It seems that some careless husbands or thrifty housewives are more likely to be suspicious. By heart, they will be your precious source, but unlikely to be your ideal business partner.
in turn, if a potential client accidentally misspelled the word, but impressively found your site appears in front of, and that Typo was repeatedly shown in bold text, how he will react? Would he be as ecstatic as he found a gold mine? Or in the heart of the quality of the enterprise have a trace of doubt? He would argue that the strength of a factory that even has a poor grasp of basic grammar is questionable. Therefore, the misspelled word is a trap, we must think twice when using.
Moreover, at present some search engines (such as Google) have increased the automatic spell checking function, when the user enters the typo, the system will automatically provide the correct word choice. When users realize that they are making a mistake, most tend to search by the correct keyword. So at this stage, the wrong spelling words to optimize the page has largely lost its meaning.
