Kingsoft Software start Lei and Zhanghongjiang mobile internet

2012 is definitely worth three years for Justin.

Just released 2012 years Q3 earnings show, Kingsoft software revenue for 365 million yuan, an increase of 51%, net profit of 119 million yuan, the year-on-year increase of 42%. Entertainment software business revenue for 211 million yuan, an increase of 28%, application software business revenue of 152 million yuan, an increase of 96%.

Although the mobile Internet does not have much to do with revenue growth, Jinshan is still blushes in its earnings: "The company has completed the strategic layout of the mobile Internet in full transition." From Jinshan Network to Jinshan wps, from Jin Shanyun to Jinshan Games, the group of several major business sectors in the mobile field at the beginning. It can be said that, outside the PC business, the mobile internet has become a golden Hill software "re-entrepreneurship" on the road to a new step.

For the significance of mobile Internet in Jinshan, Jinshan Software CEO Zhanghongjiang in the media interview, said the mobile internet will be the future of IT industry climax, Jinshan Software has entered this climax, the establishment of Office software, games, internet security, cloud computing several large chunks of business for the support of mobile internet business profit model. ... The company has basically realized from the traditional computer software providers to mobile internet service providers to the overall transformation.

The eve of Change

July 7, 2011, Lei, Seek Baijun, Zhang Yi Dragon together into the Beijing on the 5 floor of Jinshan Building Conference room, here to hold a decision Jinshan future media communication will. Just two days ago, Jinshan Software announced the Chairman and CEO to seek Baijun retirement plan, the board nominating committee nominated Lei as chairman, Lei formally took over Jinshan banner.

Three months later, Lei the media again, this time with his colleagues to replace the new CEO Zhanghongjiang, who has just been from the more than 10-year Microsoft Asia-Pacific Research and Development Group CTO, Microsoft, the President of the Asian Academy of Engineering left.

How to revive the already declining Jinshan? Lei and Zhanghongjiang are betting on the mobile internet.

In Lei's view, the mobile Internet is the trend, market potential is 10 times times the PC Internet, "I have invested in several mobile internet companies have been very good development." As it turns out, Lei's judgment is sensible--today, YY, lei 1 million dollar angel investment, has grown into a listed company with a market value of $700 million.

In accordance with the planning of Jinshan, the group will promote the overall transformation of all business units mobile Internet, Jinshan WPS, Jinshan Network, Jinshan Fast, West Mountain and other core business in which. A year later, the first questionnaires handed over by various business units also gave the group the clout to annotate the transition.

Now Jinshan has gradually shaken off the previous "software company" hat, Internet mode and Internet has been widely mentioned. "For mobile internet companies, especially the traditional software companies such as Jinshan, what we are doing now is delegating the traditional software to the user to gradually turn it into an internet operation." "Zhanghongjiang said.

Jinshan Network: Wards on new flowers

Jinshan Network is a kind of special existence form in the whole Jinshan group. With other businesses based on a single type of product model, Jinshan network product line more divergent, including security, browser, Web site navigation, as well as mobile applications.

Q3 earnings Show, Jinshan network products have 150 million users, 50 million active users, navigation site day active users reach 12 million, Cheetah Browser currently has 5 million active users. Jinshan net profit significantly improved mainly because Jinshan network to find a profit model, through the Web site navigation and online advertising to obtain a lot of revenue.

Jinshan Network CEO Fu revealed that the annual revenue of Jinshan network is expected to be about 300 million, of which advertising contributions 230 million, and two years ago, advertising revenue almost zero.

Under the support of large profits, Jinshan network in the mobile Internet in the field of the pace is also more daring. This year, Jinshan Network has launched a Jinshan battery doctor, China Survival Handbook and other products, and the performance is quite impressive. In October this year, the Battery doctor iOS client users reached 50 million, the monthly active users reached 12 million, in the Chinese tool category app downloads ranked first.

After crossing the wards, Jinshan network bred a new bud.

"The important position of the mobile internet has been self-evident", Jinshan network CTO Xu Xian also admitted that the company has made a good start, "mobile business will become a Golden Hill network business Map of a very important piece, has become the company's key line of business." ”

In fact, Jinshan Network mobile strategy is still the core of security, "the company will stick to do mobile phone poison PA, a product bigger and deeper," Fu said.

In the second half of this year, Jinshan Network released Android mobile phone poison PA, its "rare" launch a shielding application advertising function, moved a lot of application developers and advertising providers of cheese, so Jinshan network by some of the benefits of the protest. But Fu does not think it is worth changing the original, "The Iron general objective fact is, after the mobile phone poison tyrant announced the malicious advertisement standard, has some malicious Advertisement SDK Business initiative to undertake the rectification, before this, these advertisers had openly resisted the handset poison tyrant." The truth is the best explanation. ”