Kun: How to improve keyword ranking in search

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Last week, Baidu finally made a long absence of the big update, many snapshot dates stay on May 22, the site is back to normal, before the spread of "Baidu will punish the snapshot date of 5.22 of the site" false news, but also difficult I in the "" "Baidu will punish the snapshot date of 5.22 of the site" for false news The inference in the article. In fact, the next time we encounter similar situation, there is no need to panic: because when most of the site's snapshots are not normal, it belongs to the group phenomenon, this is not their own site out of the question, it must be the search engine in the relevant adjustments, as long as the patient and so on OK. Even if it is really punished, is also a group of websites are punished, in this case, want to escape also can not escape.

Again pull away, I have to pound back. When it comes to search engines, it's about search engine optimization. Push a forum Ah, every day a lot of friends are asking this question, especially on the key word ranking problem, particularly much. So today, Kun and everyone to talk about how to improve the search engine site keyword ranking, note that this article may be more boring, so we suggest that everyone piapia to see.

First, improve the ranking of the operation of the keyword steps

Theoretically, want to improve the site keyword is very simple, as long as the following four steps to achieve. For example, to promote the "Kun" this keyword ranking.

1, the homepage title title should contain "Kun" this keyword, the position is more forward the better.

2, the homepage of the website, should appear more "Kun" this keyword, keyword density to 2%--8% advisable.

3, with High-quality website Exchange Quality links, the title of the link is best with "Kun". The form of links is best a one-way link, you can use the method of cross linking to achieve.

4, in addition to exchange links, but also in some of the high weight of the forum, blog left outside the chain. For example, in the push of a forum, can be in the forum signature, leaving the chain.

5, in addition to the construction of the chain, in the site of the relevant channels or content pages, you can also use the above methods to increase internal links.

How, very easy, simple four steps, as long as you execute in place, that search engine searches "kun" this keyword, your website will appear in front. Let's talk about the choice of key words.

Second, keyword selection techniques

Keyword selection techniques are many, but this article is mainly for beginners, so just say this article the most basic, but also the most important three. As for other skills, you can learn more after mastering the basics.

1, the selected keyword should conform to the user's search habits. For example, many it websites, like to use the word notebook, in fact, from the point of view of SEO, very not. Because when users search for notebook-related information, only choose the word time for a notebook search, and few people will choose to use the word computer search.

2, the selected keyword should have a certain amount of search. If you choose a keyword that no one is searching for, it is white. In this respect, you can go to push a download channel, download the relevant keyword selection tool to operate.

3, the selected keyword should not be too "hot". The term "hot" here is not about how many people are searching, but how much they are optimized. For example, push a forum this keyword, few people search, but if there are many people in the optimization of this keyword, then we say this push a forum this keyword is very "hot". To optimize the highly competitive "hot" keywords means it takes longer time, effort, and resources to get the desired results. Optimizing the items consumed by a "hot" keyword may optimize multiple generic keywords. So if not necessary, we try not to touch the "hot" keyword.

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Third, what is the quality of the outside chain

For SEO, outside the chain is very important, but is not that the more the chain is better? The answer is sure. The most important to the chain is quality, not quantity. So everyone in the exchange links, also must pay attention to, must be with the quality of the site, Exchange high-quality links. Otherwise, the work is useless, even have negative effects. What kind of web site and outside the chain is called high quality? The following is specific and you explain.

1, have a certain flow, Alexa rankings and PR value, and the PR value should be true.

2, the page neat, no spam code, even malicious code, Trojan link.

3, the subject content of health, there is no very yellow very violent ingredients, or illegal state laws and regulations of the content of the policy.

4, Baidu and Google included normal, snapshot date within three days.

5, the other Exchange link page outside the chain export number does not exceed 40.

6, as far as possible not with no PR value of the non-home, non-channel home page Exchange links.

Iv. interpretation of relevant nouns

1, what is outside the chain: Outside the chain is also called external links, or reverse link. is a link other than the local site. All external sites link their own site links, are called outside the chain.

2, what is the chain: Inside the chain is also called internal links, is relative to the external link. The links between internal pages and internal pages of your site are called inner chains.

3, what is the keyword density: keyword density (Keyword density) also called the keyword frequency (Keyword Frequency), refers to the total number of keywords on the Web page and other text, generally expressed as a percentage. Relative to the total number of words in the page, the higher the frequency of keywords, the greater the density of keywords.

4, what is one-way link: A station unilaterally linked to B station, but B station did not link a station, that this link is called one-way link. In general, search engines attach great importance to one-way links, giving a high degree of attention.

5, what is the Cross link: a site of a page link to B-Station of the second page, B station C page, link a station D page, such a link is called a cross link. Cross-linking is to achieve the effect of one-way links.

6, what is the PR value: PR value is all called PageRank, Web page level technology. is a way for Google to evaluate the importance of a Web page, ranging from 1 to 10 and 10 to perfect. The higher the PR value, the more popular The Web page is (the more important), and the better the rankings will be in search engines.

The question about the ranking of keywords is written here. Finally, this article is aimed at those novice, if you are experienced veteran pinch, please do not laugh:

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