Kun: Starting from three aspects to ensure the effect of offline activities

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Now the site is more and more attention to offline activities, especially for local stations, but also one of its important means of operation, so today Kun to talk about the topic of offline activities. In fact, more than a year ago wrote a "step-by-step teaching you to organize the site offline activities", systematic introduction of how to organize activities, but the main writing is the process, skills involved in less, so today focus on the relevant skills, say how to ensure the effect of offline activities. Mainly from three aspects:

I. Guarantee of participation in activities

The number of participants in the event, and whether the number of people to meet the expected numbers, is the most fundamental guarantee and embodiment. So first of all, how to ensure the number of activities:

1. Reasonable determination of the number

Planning activities, will be determined in advance the size of the population. And this activity number, must set scientific and reasonable, can't pat forehead blind thought. Because if the number is not up to expectations, the effect of the activity is difficult to guarantee. Like a friend had organized an event, because the planning is too optimistic, the number of people set to 300, but the actual attendance is only a little more than one-tenth, the outcome is very miserable. So how can we reasonably determine the scale? It is simple to estimate the number of people who will definitely participate, and then increase it appropriately on this basis. For example, to organize a K-song activity, and then after a simple survey to estimate that 20 people will definitely participate, the number of activities can be set at 30 or 40 people.

Tip: If your own influence is limited, but also organize the number of large scale activities, you can find someone to cooperate with the organization.

2. Keep informed of the number

In the promotional activities, be sure to inform the registration at any time. For example, the activity booking is 50 people, that propaganda can write similar: "This event only limited to 50 places, currently has 37 people to register, there are 13 places, want to register quickly!" . This can give people a sense of urgency, so that those who are already hesitant to wait and see as soon as possible to commit to the organization's embrace. Even the last many people will discuss the organizer to give one more quota.

3, the key organizations listed to

In the registration stage, if there are very well-known or charismatic people and organizations to register, must be listed in the relevant activities page, and focus on publicity. Because they will help you improve the authority and influence of your activities, and celebrity will also help you attract more participants.

4, pay attention to the atmosphere

If the activities are organized through the forum, the activity called the paste must be standardized good registration format, but also to ensure that the reply is the application of the post, to create a good feedback atmosphere. At least the first page must be all registered. If a subject is full of irrigation, it will be a serious blow to the enthusiasm of the crowd, those who want to enroll may also dispel the idea. Conversely, if the application of the atmosphere is hot, that even if you do not want to attend, but after reading may also generate the impulse to register, because he was popular enrollment atmosphere infected.

5. Establish a special group of activities

In fact, everyone is eager to participate in various activities to meet new friends, expand their social circle. But many people do not want to participate in activities, because of fear that no one will ignore themselves, fear of loneliness and avoid embarrassing themselves. So in order to avoid this situation, it is necessary to establish a special group, especially large events, before the activity. Then let the enrollment of the people in advance in the group communication, so that can greatly enhance the activity on the day of the attendance rate, but also to ensure the atmosphere of the day of activity. Imagine, if the activity on the day everyone is the first contact, it must not be open. Especially those who are introverted and alone, will certainly feel very boring. And if they can make them familiar with each other in advance, even become friends, the atmosphere of the day will be very good.

6. SMS before the event

In the day before the event, be sure to send a mass event reminder message, because not everyone will firmly remember the time and place of activity.

Ii. ensure the atmosphere of the activity

discussed how to ensure the participation of the number of activities, that is not the number of participants to meet the target, the effect of the activity must be good? The answer must be no. On the basis of the number of guarantee, the effect is good or not depends on the atmosphere, then how to ensure the atmosphere of activity?

1, the activity space is small

With regard to the atmosphere of activity, there is an important skill, it can be said that this is one of the key factors determining the atmosphere of the activity. The trick is to order a venue that is slightly smaller than the number of participants. For example, your activity is 50 people, then find a venue that can only accommodate 45 or 40 people, the atmosphere of the scene will certainly appear very hot. On the contrary, even if you have 300 people involved in the event, but to order a venue for 500 people, the atmosphere will certainly appear very deserted. In the latter case, Kun personally experienced, a company to participate in a press conference, the participants really a lot, but also a lot of heavyweight figures to the scene, but because the venue is too large, the result of the scene is One-fourth empty, the participants think the activity is very bad. Especially those who sit in the back of the comrades, because the back is particularly deserted, many people have to leave the field early.

2. Let everyone speak

For small activities, make sure everyone speaks, at least for a round of introductions. If it's a big event, make sure everyone moves with the people around them. In fact, many people are not really unwilling to talk, but fear or embarrassed, so we must help them to eliminate these psychological barriers. Tips: This article is to push a founder, the Blue Flame member Kun original, want to participate in pushing a network marketing college training Friends, please search push or kun, you can also log kun (pinyin) point card mother. Please retain this copyright information when reproduced.

3. Take care of everyone

As an event organizer, be sure to take care of everyone. In particular, those who are introverted, do not like to talk and alone to participate in friends, to take them as old friends to take care of. For those who are outgoing and familiar, they can be greeted less. Because even if they do, they will take care of themselves very happy.

4. Interactive programs

Whether it's a big event or a small event, there must be some interactive programs. Let everyone in, this is the common purpose of all offline activities.

5. Beauty Effect

If possible, find some outgoing, more open mm, if you can not find such a mm, find some outgoing GG also into. They will become the soul of the activity, will lead the atmosphere of the activity to the climax.

Iii. publicity after the end of the event

When the activity is over, the relevant work is not completely finished. On the contrary, the influence of the activity can ultimately be much, depending largely on the later work. Because the number of people on the site is limited. If we do an activity, just to influence the scene of these people, the input-output ratio is too low. Activities are only a means of operation and promotion, the ultimate goal is to increase the cohesion of the site through activities or to achieve the purpose of promotion. So the most important thing is to let those who do not go to the scene to understand this activity, let them feel the atmosphere of the activity, through the activity to send them positive message. What is the focus of the activity?

1, Address Book

After the activity, must make the address book, especially the large-scale activity, this is an essential step. The Address Book is not only for those who participate in the activities, but also for the public to spread on the internet, which will become a very good promotional material. But here is a hint, in order to protect the privacy of the participants, in the production address Book, please put personal phone what delete. Avoid causing unnecessary trouble.

2. Activity Group

The group that was built before the event should not be dissolved, but also ensure that all those who participated in the event were added. Because the activity day is limited, it is impossible to ensure that everyone knows each other and fully communicate. And the group will be the continuation of this activity, will bring these people together. And this group itself is a very good resource and channel.

3. Scene photos

Live Photos must be more on the Internet, and if possible, the photos are edited, plus some interesting notes or small PS. Notice here, the pictures of fighting fights do not hair, must send those most wonderful moments, the most beautiful pieces, the most can arouse others to participate in the impulse of good photos. So the next time you engage in activities, more people will participate, and those who do not participate in the scene will be infected by these photos, and thus resonate.

4. Related articles

After the activity is over, be sure to write some summary articles. The more interesting the article is, the better it will be if it can lead the user to write. These articles will be very good promotional material, and these words will also infect those who do not participate in activities, will greatly increase the cohesion of the site.

Finally, the emphasis on the point that everyone, if you want to let the activities of the effect, or even the effect of unlimited amplification, it must be offline activities as a good work to do, and occasionally a half time is not what effect. Today's topic is here, if you have any good ideas or suggestions in the activity, welcome to the author Exchange. If you want to participate in activities in Beijing, or work with the author to engage in activities, also welcome to contact me. Finally do a small ad, push a college line 6 training began to accept enrollment, there want to learn network marketing promotion, Welcome to register. My contact method is as follows:

Author information: Kun, www.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion Communication 41 Group 35503923, Welcome to join.

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