Labor shortage pour in express industry price

Shun Fung "Price increases Oolong" incident exposed express industry survival dilemma This reporter Dinsenming Express industry leading Enterprises Shun Fung company recently a "price increases oolong" incident, once again will express industry to the forefront of public opinion.　　Earlier, because of the spring festival during the "burst bunker shock", the express industry has become the focus of social concern. Shun Fung "Price increases Oolong" event February 28, Shun Fung Company took the lead in the Spring Festival after the clarion call. Shun Fung on the same day issued a notice, starting from March 7, Shun Fung Company will be in some cities door-to-door collection services trial charging residential services.　　If the address is located in the company's designated residential toll area, and for casual customers, urban parts, suburban parts, the province must be a 3 yuan per vote for the residential service charge, and by sending customers to pay the service fee alone.　　The announcement also said that the pilot cities charged with residential service charges included parts of 16 cities such as Zhuhai, Zhongshan, Wuxi, Tianjin, Beijing and Chengdu. The announcement was immediately interpreted as a sign of price increases in the express industry, and soon aroused social concern and discussion.　　There are netizens worried, "make a phone call, there are courier door-to-door free pickup, such a good thing is gone forever."　　Affected by this adjustment of the larger Taobao small shop operators complained about the sound of the four, and some shop even hung out the notice, suggest buyers choose other not to adjust the express, in order to avoid the impact of shun Fung price adjustment. At the same time, the parties to the heat of the price adjustment, the night of March 1, Shun Fung Company suddenly unexpectedly through the website announced: "A few days ago I plan to individual areas, individual product prices to make some fine-tuning, but the combination of new factors to consider, decided to postpone the implementation."　　"From the decision to adjust prices to the emergency stop, in a day's time, Shun Fung Company in the price adjustment on the brakes, staged an outside known as the" Rise of the Black Dragon "repertoire. In response to the price adjustment incident, Shun Fung Company concerned about the responsible person told reporters, before the price adjustment is a reference to foreign mature express market some of the prevailing practice. The reason for the emergency call is that the external market and customer response shows that the domestic customer consumption habits and foreign customers at this stage still have a huge difference, so suspend the implementation of this charge, will be further market research and internal research after the decision to follow up the plan.　　However, there is no timetable for the implementation of the follow-up plan. Express industry Price is the inevitable trend in China Express Consulting network chief consultant Xu, Shun Fung This adjustment, the main reason is not to grasp the consumer psychology of domestic customers. "Shun Fung although only for a specific customer added a fee item, but in the eyes of consumers, this is the price increase, of course, there will be a conflict of mind." Shun Fung afraid this price adjustment by competitors to get hype, affect the company brand, had to temporarily give up price adjustment. "Xu that, although Shun Fung postponed the price adjustment, but from the current development of the environment of express delivery, express prices are still in the pressure, price is the inevitable trend this year."　　He predicts that the price increase this year is 10%~20%. Under the background of inflation, the rising cost of transportation is the most direct factor to promote the express price. It is understood that the fuelThe cost is about 1/5 of the operation cost of the logistics transportation, since 0 o'clock February 20, the highest retail price of 90th gasoline and NO. 0 diesel is increased by 350 yuan per ton, and the average price per liter is 0.26 yuan and 0.30 yuan respectively.　　The increase in transport costs, the industry has been a meager profit of express companies, it is worse.　　However, in Xu's view, the biggest pressure on the price of express companies, not the transport costs, but from the labor costs after the upsurge. Xu introduced that after the Spring festival, the labor shortage around the country also spread to the express industry. Express industry more hard, recruitment is not attractive, in the industry to the Midwest transfer, many people at home can be employed in the background, the express industry's current pay level is difficult to recruit people. "Some of the former dry courier salesman, after the Spring festival in the hometown into the factory, or do some small business, farewell to the express industry."　　According to the data provided by China Express Consulting Network, as at the end of February, express company staff to the post rate, high in about 90%, low only 70%. Express industry "labor shortage" quickly spread to the Taobao shop. Reporter found that after the Spring festival, many Taobao points will be the same city express time from the original 1-2 days to change to 3-4 days. "Express Company manpower shortage, we sellers also very helpless."　　"A Taobao shopkeeper told reporters that the spring festival before the" slow delivery "situation, after the section did not significantly improve.　　In the case of manpower shortage, the Spring Festival before the "burst warehouse" backlog of express pieces to digest early, after the express and continuous storage, courier work intensity doubled, "basically a person to do two of people's lives." In order to allow staff to work as soon as possible to maintain their own business scale and market network, express companies have to increase staff wages.　　In addition, the state labor law to monitor law enforcement intensified, express companies gradually standardize employment, to pay employees of social security funds growing, which also led to increased labor costs. Zhong Tong Express Company North China Management Center Deputy director Raihongshen told reporters that after the Spring Festival, the company staff's basic wages up to 1700 yuan ~1800 yuan, the increase in 10%~15%. At the same time, oil prices, rents are rising, the company is basically not much profit, courier fees do not rise, the company simply can not survive. "The specific price period, I am unpredictable, but it is not far off."　　"Raihongshen said. "To the market, do not profit", the industry is not healthy to face the rising operating costs, but also fear that consumers do not buy and dare not jump prices, express companies are now in an embarrassing situation.　　Li Wenxue, executive vice president of China's Logistics Industry Association, said that express companies are now in the "to market, do not profit" state, the industry is very unhealthy development. "Lost the market, no business, also can not keep employees, this is any express enterprises can not afford." So they would rather keep their profits down and take the market too. But unprofitable industries are unsustainable. Li Wenxue said, in response to this situation, China's Logistics Industry Association is currently coordinating logistics express companies, and strive to change the current industry, homogeneity, low-level competition, to create a large-scale, standardized "large logistics", with the upstream E-commerce enterprises for order-type docking, so that e-commerce enterprises to feed the express industry, stabilize the business volume of express business, with scale effect to reduce operating costs, mining profit space. Xu said that from a large perspective, the policy constraints caused by the capital bottlenecks, is the impact of the healthy development of China's express industry another important factor. Express industry standard Development, without capital investment.　　However, on the one hand, the private express enterprises because of decentralized business and other reasons, difficult to borrow from the bank; On the other hand, the 51st article of the Postal Law on "foreign businessmen may not invest in the domestic express business letter" provisions, but also greatly reduce the express industry for foreign investment attraction. Li Wenxue that China's express industry is still in the Half-open state, "However, the change of policy environment, the entry of letter business, still need a longer process." At present, the express industry must start from the normative development, e-commerce this piece of the express business do well. "Xinhua Beijing, March 6