When it comes to big data, there are a lot of hot words on the internet recently, all kinds of concepts flying, some of which have been fooled. What is the big data and what is the impact on our lives?
"Big data is an era," the national team is "very timely"
One thing that was announced at the end of last year will have far-reaching implications for the future, and it is not yet recognized.
November 19, 2013, the National Bureau of Statistics signed a strategic cooperation framework agreement with 11 domestic enterprises, which covers a wide range of data application statistics standards and corporate data supplement government statistics. Analysts said that in the context of a growing national strategy for large data, the bureau's involvement would further push the application of large data to the ground.
First of all, the big data is definitely not a lie, it is the most fashionable word in the IT field, simply is the ability to quickly obtain value information from various data. The United States was the first country to discover and use the value of large data science. In March 2012, the Obama administration announced that it was investing 200 million of billions of dollars to drive big data-related industries, raising the "Big Data Strategy" into a national strategy, and even defining big data as "the new oil of the future". At the time, the U.S. Government stated that it was considered to be at the same level as the Internet by improving the ability of the United States to extract knowledge and management from large and complex data sets to enhance the nation's competitiveness. Obviously, large data is not only a word, but also a technology, is an industrial era.
And China as the world's most populous, GDP ranked second country, the establishment of large data national team is very timely. The essence of Big data is "big", it's not sampling, it's all kind of, it is not the blind touch of the legs or like the nose, but the entire elephant itself, the essence of large data is the more people with more overweight, through such a vague macro-judgment, can complete a precise individual recommendation, which will make the whole production efficiency greatly improved.
"Do not open amplification data, the surrounding business is bricks"
There are still some problems in the application of large data in China.
First, big data is not a patent for IT companies. The first group of national statistical offices to introduce strategic partners, most of them focused on IT companies, in fact, not only IT companies have large data, such as offline retail giants in the real economy has accumulated a lot of data resources, their data depth and breadth as much as even more than internet companies. Shanghai Steel, one of the first partners to enter, has actually mastered the commodity data of coal and steel, which is not covered by the NBS. Therefore, non-IT companies, with a huge business form of enterprises, can become the second batch of National Bureau of Statistics large data partners. We also see that the National Bureau of Statistics as a state statutory functional departments to put the posture, and actively seek cooperation with private enterprises, this is very gratifying progress.
Second, IT companies with large data and non-IT companies should break the data pattern. We look at bat (Baidu, Ali, Tencent), recently around the micro-letter and Taobao new round of shielding each other, Baidu and Taobao in the earlier shielding, the three master search and social and consumer data, is originally tripartite data aggregation can be pieced together a more complete online information map, but three companies for each other's business interests, Does not reflect the willingness to collaborate on data, but to kill each other, which will bring harm to the flow of social data. Therefore, in order to ensure a certain commercial interests on the basis of the giant's vision should be put a little farther, break the data pattern. This seems like a utopia that is hard to achieve. But any good thing needs to start with a utopian vision. We see a lot of good things, such as the world of the Internet, the world's people through the internet together, began to feel Utopia, now has become a reality.
Third, we should call on the relevant government departments to further open up the market, because around large data, whether it is application or entrepreneurship, the core is to have the source of data, and then can be collected, edited, re-compiled. Now a lot of data on the national economy or the people's livelihood is actually closed, in the business sector, banks, insurance, public security, hospitals, social security, including telecommunications operators in the hands of the agency. How to let these data flow, can make everyone more convenient, in fact, should be led by the Government to achieve the open sharing of hierarchical data. Without a breach of confidentiality or national defense, large data research and entrepreneurship are bricks if the data is not amplified.
Therefore, we should seize this opportunity to further open up the market, continue to pilot, step-by-step to open the data to bring more application value.
"The balance between privacy protection and data accuracy"
The data should be common and open to the market. This open market is not only open to business, but also open to individuals.
Why is openness becoming so cautious now? Because the open has the risk, first is the security question, second is the ethics question. The security issue is for the defense, military and the entire economic information confidentiality concerns, ethical issues from the individual point of view, that is, the privacy of netizens. The authors of large data have said that in an organized society, almost every information is made public in different forms at different times. As far as citizens are concerned, his information is publicly available on the Internet, which is fundamentally different from the first.
Large data platform in the provision of services, but also at all times to collect the user's various consumption habits, browsing habits and even life habits. How to protect user's privacy has become an unavoidable problem in the development of large data age. Therefore, the application value of large data is the balance between personal privacy protection and data precision.
It takes a long way to really be open to big data. We believe that large data will become the Internet after the human another technology utopia. The startup of large data has the same logic as the Internet, at first we talked about how to do it, there will be a round or even a few rounds of more obvious industrial bubbles, but with those seemingly utopian visions, a technology, an attempt to enter the start-up companies, will step by step into reality.
The future of big data, entrepreneurs and investors need to be cautious. At present, the prediction of large data is very dangerous things, more cautious, it may be in three years or so will see some specific, social application of large data, long-term look is still unknown.
The crown of the male micro-signal: Wang-guanxiong
(Responsible editor: Mengyishan)