Large Web site SEO decisions determine the ultimate effect of optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A large site SEO success, not just rely on a single SEO technology success, focus or rely on SEO strategy, and the SEO strategy into the operation of the website, in order to make its SEO to achieve the best results! Many large web sites in a long time in a bottleneck can not be surpassed, may change a train of thought after the overflight , this is why? Not because of the idea of how the cow SEO technology, for large sites without lack of SEO technology, they have a good executive team, SEO skills are done very well. And often bring breakthroughs is the idea of SEO strategy.

SEO strategy through practice, summary, thinking and innovation to create or combine a variety of resources to achieve amplification breakthrough SEO effect, different from SEO technology, the focus is on the use of ideas, innovation, skills. SEO strategy is the rational allocation of SEO technology, is to maximize the effectiveness of the SEO a means.

Keywords strategy

(1) Portal class site keyword selection strategy:

Site Each page contains the keywords: the site has millions or even tens of thousands of pages, each page contains a corresponding keyword, reasonable seo, highlighting a large number of keywords.

Discover the current Internet popular keywords, hot keyword, every word can bring tens of thousands of of traffic day.

(2) Business class site keyword selection strategy:

Do not simply pursue the site positioning of several popular keywords, the core should be placed in the product word and product combination words.

For example, the hotel ticket booking industry, if only the ticket booking, hotel reservations, with the number of traffic, should consider the following such words.

City name + Hotel, city name + Air ticket, city name + City name + ticket

(3) Keyword selection strategy of enterprise website

In accordance with the needs of their potential customers, to choose the most suitable for their own keywords, this can use the relevant tools to dig. As for how to mining keywords here is not much to say.

Second, the optimization strategy of the reverse pyramid

The final page of many websites is the revenue page, especially business-to-business e-commerce sites. The optimization value of its pages is in reverse order, that is, the final page > topic page > Column page > Channel > Home page. So keyword allocation can follow the following principles.

Final page: for long tail keywords;

Topic page;

Section page: For fixed key questions;

Channel page: for core keywords;

Home to the main keywords and brand words.

Many large web sites, product classification of the first level, two level of the general corresponding page is the Channel page and column page, the page content around the set of keywords, product pages are related to the column, so the correlation is extremely high, plus the specification of the URL, these 2 kinds of page weight is generally quite good, The emphasis should be on the final page and the homepage. The final page of the long tail keyword and home page main keyword is usually more in line with user search habits, a number, a demand by the most users of the search, so the site should focus on the optimization of these 2 pages, the spire of the tower at the end of the two abreast.

Third, the site code structure strategy

Clear and reasonable site navigation, the flat tree structure of the Web site can make search engines more convenient and quick to traverse the branches and leaves of the whole tree, as much as possible to include more in-depth pages of the site and the new generated content page, to protect the site each has the actual content of the page can have to increase traffic opportunities for the site. At the same time site navigation should try not to use flash or pictures, iframe framework, text-only navigation is more conducive to search engine crawling, judgment.

Second, thin pages redundant invalid code, reduce the volume of the page, so that the page in the browser can quickly read, if the page is too large, can not quickly read, the face of the search engine spider million times per second of the calculation speed and can not keep up, the search engine will generally choose to give up the index of this page or just crawl to the Impact site scoring and ranking. At present, search engine spider more friendly page code is written Div, should try to reduce a large number of tables. For a variety of advertising, cooperation, exchange of content and other no material relevance of the information, you can choose to use js,iframe and other spiders unrecognized code for manual denoising, improve the efficiency of the search engine in the site.

IV. website Link Strategy

The internal chain of the site is very important to the site, the slightest less than the chain, inside the chain is the site of each page direct bridge, is the user browsing the Web site, especially some large web sites, the whole site thousands of pages, through a strong and orderly internal links to form a large network, so that all pages of the Web site interconnection, To improve the search engine on the site's crawling index efficiency, enhance the page included, but also conducive to the transfer of weight value, the average site authority, but also to increase the internal flow of the site cycle, improve the site's PV value.

The external link of the website is also a very important work of search engine optimization, especially in the early stage of the site, ranking and visibility are not very high, users can not find the site quickly, search engine to crawl the site is not many channels, and external links not only to the site to play a recommended role, but also can introduce spiders, bring traffic.

Add external links, we should follow the principle is: quantity and quality of mergers, link text as much as possible to include keywords, as far as possible to get content related to the site external links, as far as possible to join the outside chain, as far as possible to ensure that the chain from the real recommendations and so on.

Five, the website tag tag strategy

Tag Label page is a very valuable page, in a professional website, use this form can be two times to extract the content of the site, the content of the site in the form of aggregation or topic, so that search users can more quickly and easily find and browse their own needs of information.

Tag applications are now very popular, and the classification of the site to complement each other, although the site has product classification, but this is only the same nature of the relevant information categories to classify, such as product supply and demand information and information or technology is a different nature of information, can not be categorized, then tag tag can fill this flaw, and focus on the formation of a more comprehensive topic page, so that the theme of the keyword in search engines than single page has a greater ranking advantage.

But do not search for rankings and traffic, regardless of the relevance of the label, random import keywords and generate tag page, so counterproductive, for the site to bring spam pages, create hidden dangers, according to Baidu does not related to static search results of the announcement may also be punished.

VI. website Content Strategy

Website content problem believe needless to say, everybody knows its importance, no matter is now the user publishes the content, or the website inside the launch, all needs to carry on the strict audit modification, the website whether to search engine friendly, whether to the user useful, very much also depends on the page content. How to write content to say, say 3 points: each content page title, description unique, each content page optimization keywords unique, each content page content, url unique.

VII. Website Data Analysis strategy

Any website must have its own data monitoring, website SEO strategy is well established, need to be implemented, and the effectiveness of the implementation of the need for comparative analysis of data, including the site's search engine page included, the number of visits to the site, IP and PV ratio, conversion rate, the proportion of the search engine traffic, long tail keyword, Use browsers, repeat guests, browse depth, bounce rate, and browse pages. Through the timely analysis of the data, found some problems in the SEO strategy, and then rationally adjust the site each SEO optimization strategy, continue to carry out data statistical analysis. Whether it is SEO strategy or data analysis should be carried out, only constant changes to find the most suitable for their own site SEO strategy.

Of course, there is no detailed description of SEO strategy, we need to identify their own site to find a breakthrough, here is just a lot of SEO technology to send a change of thinking.

Written in the last

Search engine all algorithms are in the simulation of human thinking, so the key SEO is not technology, but people's thinking, SEO strategy is higher than the SEO technology. SEO can not and the site operation isolated, only in the site operation is very good into the SEO strategy, all SEO technology to integrate into the strategy to maximize the effect of SEO.

Or that sentence, a lot of websites, especially large sites are not lack of SEO technology, SEO team, many times when the site can not improve efficiency, if you want to continue to find problems in SEO technology, many are futile, for most enterprises technology has never been a problem. Because for SEO, technology is only the foundation, thinking strategy more important, break through the shackles of efficiency, not technology upgrade, but the transformation and breakthrough strategy.

Therefore, when optimizing a large and medium-sized Web site, we must analyze the characteristics of this site, grasp the focus, to find defects. Dig out its SEO potential, and then use the appropriate SEO strategy, perhaps do not need too much work, you can get very amazing SEO effect, a simple SEO strategy adjustment, the effect immediately rapid increase.

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