Le video network "new Love Times" play broken 200 million ecological layout to create 2013 play King
Source: Internet
Author: User
Fast road network (June 21, Beijing) "New love Era" in the music video online broadcast breakthrough 200 million, at the same time in Jiangsu TV ratings, let us celebrate the birth of the 2013 play King! " Gorgeous red wine into the ice sculpture, the huge "play King" words slowly surfaced. June 20, 2013, China's first long video web site for the exclusive copyright big play "New era of Love" held a break 200 million celebrations, starring Liade, Ningchong and Zhang Kaili and producer Zheng all the scene, congratulating the "new love Era" crowned the first half of 2013 "play King." "New Era of Love" won the throne of the king, the network linkage was bright eye performance a movie if can reach 1 billion box office, is super box-office. And what does a TV show do to measure its performance? At the time of the multi-screen era has come, just rely on television ratings as an evaluation standard is not persuasive, the emergence of the network video platform has become a measure of hot play is an important indicator. Video marketing agency vlinkage a data report shows that the 2012 TV series "1 Billion Club" has 48 seats, of which the music network solo play "Huan biography" to total 7 billion, the average number of more than 90 million per set of the success of the first stable. And the same is the music network exclusive copyright big drama "New Love Times", just on line to win applause. Online 5 days of breaking the number of millions of times a day to 30 million of the speed of play exploded, up to the celebration of the day the amount of play has broken 200 million. Since its inception, the "new Love Era" has attracted much attention, quickly ranked first in Baidu search 7th, the day ended June 18, the search index has more than 4 million, leading the second one of the "Hundred Big Coffee Show" nearly 3 million. And in Baidu search list, "New love Era" is the leading second place nearly 3 times times the search volume, and more than before the hit drama "Lu Zhen Legend", became the first half of the 2013 network search volume number one TV series, male actress Ningchong, Liade also both become the search list of the figures on the list of handsome men and women first. As a typical play of network linkage, "New love Era" in the music viewing network of the TV ratings fluttering red also real-time response in the television media, its Jiangsu satellite TV occupies the ranking of the top ratings, to 4.2 of the audience to obtain Jiangsu TV TV show the Best performance. Strong network Video media platform vs Strong TV media platform, the integration of High-quality media resources and the impact of the dissemination of the new era of love has been the best data proof. Many of the whole network hit big play, big play see music as the "New Era of Love" in the music video online, not by accident. Following the 2012 play Wang "Huan biography", 2013 years since the beginning of the year, a total of nine full network hit the big play in different time period in the music video on the Internet play covers the entire network first. "Sui and Tang Heroes", "New Laugh", "Sisters-in-law of the Three Kingdoms Times", "The Good Wife", "x Female Agents", "a devil does not stay", "new editorial Story", "Lu Zhen legend" and "Summer Evening sunny Day", each of the familiarOf the big play, has witnessed the video network in the PC side, Pad, Phone, music video TV version and video TV Super TV, such as multiple terminals, the integration of the content operation and user experience optimization on the unremitting efforts. Video site content homogeneity phenomenon is already an indisputable fact, want to stand out in the industry, must thoroughly read the user ratings behavior, so in the theme selection, Web site UI design, visual experience and so on to achieve the ultimate. Especially in the multi-screen era, how to ensure the unity of content synchronization and visual experience on the basis of multi-screen integration, is the key to the video site competition for the market outside the PC. Based on the analysis of behavioral data generated by 25 million independent user accesses, le See in the early assessment of "new love Age" purchase feasibility to confirm that the integration of the idol elements of emotional love and marriage drama is very much in line with the younger network audience viewing preferences, and any heavy, Liade of the gold combination of the fans will not be underestimated. Content and star lineup to attract more users, le Vision to do next, is by virtue of the industry's most authentic film and television copyright library to lay the content of the advantages, with the unique multiple-screen unified interface vision, coupled with the immersion-free visual experience, the formation of the user in the content of the full time in the entire space full contact seamless coverage, So as to effectively enhance the user's stickiness, training and recognition of the loyal users of the music platform, the formation of music as the ecological health from the cycle of power. After the TV super TV, le-Vision Ecology has formed a complete chain layout, more such as "new love times" such high-quality content will be PC-side, mobile end, video TV version and TV large screen to achieve a multiple-screen synchronous broadcast, to create a full time full site seamless coverage of the spread of the matrix, so that the content of the dissemination of value to maximize , to consolidate the "big play watching music" of the user to watch habits.
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