Le Vision net whole network solo "I Am a Singer" the second season only 50 million signed strategic cooperation

With 2014 comprehensive Arts in the year "I Am a singer," the second season network exclusive broadcast platform identity and attracted many attention to the music network recently broke the heavy news, said the program's chief sponsorship has been well-known electric dealers will vip.com (nyse:vips) access. Le Vision and the only product will be held on December 23, the Strategic Cooperation agreement signing ceremony, and revealed that the strategic cooperation value of up to 50 million. At the signing ceremony scene, the two sides elaborated in detail around the video network, "I am a Singer" the second quarter launched a series of cooperation trends, including in the PC, Phone, PAD, TV and movie five-screen three-dimensional linkage promotion strategy, as well as the activation of the popular male god Zhang as the only product will be "I am buying Hands" Online shopping activities such as image ambassadors. This is the new brand positioning "subversion • Full screen strength" after exposure, the music network in the "five-screen life content to win sales" strategy on a very exploratory meaning of the practice. Play five screen, video network integration operation "I am a Singer" the second quarter music sales operations Vice President Cai revealed that Le Vision network will be "I am a Singer" the second quarter tailored a series of rich entertainment content products and technology products, a comprehensive reach to reach the consumer five-screen terminals, to build a "see I am a singer", enjoy my five-screen life. This unique comprehensive arts column five-screen integrated operation mode, and mobilize the relevant resources for the only product will achieve full brand exposure. L TV big screen, my life I participate in the video TV Super TV is the only one with "I am a singer," the second season, the right to play the Internet TV terminal, in addition to being able to sit around and enjoy the program, users can also use this terminal for in-depth interaction and participation, through the Super TV karaoke system to upload their own singing works, Participate in the national K-song Big PK in a showdown. L PC screen, my life I am chasing Star Music network will be specially prepared "I am a Singer" channel, will be completely hit by "I Am Singer" program as the core and derivative content source of the exclusive channel. In addition to the user can see in the channel "I Am a Singer" the second quarter of the positive and front behind-the-scenes tidbits, but also every day to see by the music produced by the "I am a Singer" derivative of the program. At the same time, the network also will copyright comprehensive arts and homemade brand innovation and integration, in the music video channel of "Live Live Life Concert" This ace boutique original music program, launched the "I Am a Singer" special season. The most popular singers will be invited to hold the live live concerts under the line, and with the help of the video screen multi-screen platform for High-definition broadcast, a comprehensive upgrade of the program online influence. L Mobile screen, my life I am free to design for mobile end of the video 5.0 version, will be synchronized with the launch of the program "I am a Singer" zone, through the innovative "window browsing" technology to push the wonderful program, will allow users to find and watch the program in the first time. At the same time, le Vision in the mobile end will be fully launched HTML5 page (that is, the mobile side of the playback page and the PC end of the same), to ensure that users in different terminals to achieve a consistent high-quality experience, to maintain participation in the heat. L MovieCourtyard Line big screen, my life I have fun for the unique movie theater line big screen, le Vision network will create "I am a Singer" tour audio-visual pleasure will be held in the key city theaters "I am a Singer" program special audio-visual meeting, to the cinema level of the screen texture + sound effects, so that the audience as if in Vienna Golden Hall. Circumstance, "I am a Singer" the second season did not broadcast first heat is different from other comprehensive arts category of the draft, "I am a Singer" the biggest feature and advantage is through the star effect to drive advertising and viewing growth. It is reported that "I am a Singer" since the first season in 2013, has been widely concerned about and sought after, Eric data show, March, "I Am the singer" the first quarter of the monthly network broadcast users over 75 million, is the same period "happy camp" user coverage of 1.77 times times, is "Day up" 2.34 times times the user coverage. In addition, the last "Battle of the King" television ratings is even more impressive 4.127%. As of October 24 data, network playback volume reached 940 million, the public opinion is generally optimistic that the second quarter will continue to be the national championship, network play will create entertainment show the number of new records. Only product will brand and vice president of public relations Feng Jialu that the current Web site to watch the variety show user coverage has surpassed the traditional TV, and "I am a Singer" through the five-screen music video coverage of the affected people, it is the only product will be tracking the goal. Le Video Network Sales operations Vice President Cai said, high-quality content only with the subdivision of the crowd, fragmentation time, multiple screen terminal contact, integrated communication, and so on key words, to each other role, produce 1+1>2 chemical effect. Under the integration of the vertical industry chain under the ecological layout of the music, video network through the integration of resources, "I am a Singer" in the second quarter of the user's most frequently exposed to the five screens in different forms, not only can effectively cover the different ages of the audience more fragmentation time, but also effectively stimulate their interactive participation to deepen brand understanding and memory , which has also laid the foundation for the cooperation between the quality and the goods. December 19, "I am a Singer" the second quarter of the first program in Hunan TV recording. The debut of the seven-singer lineup has sparked a spate of media explosions, as well as the concern of the network. Through the video network and only the product will be the strategic cooperation is not difficult to see, le Visual network "boutique content + five-screen resources," The integrated operation mode, has become a variety of videos web site development of new value of the crowd and for the main advertising service methods of the new model.