Learn the media continuously "exposure", training institutions into Tang?

Just over a period of time, the major marketing department may be a little busy--Guangzhou media, "New Express" for several days in a number of pages "exposure" learning, questioned its disclosure of students privacy, class consumption confusion, and even professional ethics and so on. Combined with the recent situation, more than the net comb the cause and consequences. "New Express" series of reports, including "learning the education of students to advertise the privacy of fraud", "parents ask for a public apology for education", "learning the curriculum set up" "Hanging appetite", and the critical article "learning major education needs to supplement the professional ethics class" and so on. The way to post "scores" may indeed involve some students ' privacy, which can be big and small, and not necessarily Ober. A series of reports mentioned some problems, the industry one glance, the author does not evaluate the content of the right and wrong. Another elite also at the end of July by the local media in Hangzhou, "encirclement and suppression", shaking out its include no school qualifications, excessive commitment, graduates to act as a teacher, and so on, about half a month later subsided. Yi di Consulting President Populus euphratica comment on the big event is a little meaning, "the recent new letters stare at school, heard that today is a big two version of negative exposure, educational institutions almost became tang." With tinted glasses, stuck policy postponed, buckle on the exam, at any time to stab a few knives. Some departments and leaders have the gall to say that they have to untie the Chinese service industry all day long? Solidarity with the disadvantaged Chinese education institutions! "The local media education institutions negative, most of the purpose is to want ads," said one insider, the report of the time node can also explain the problem: first, the September is just the school in Guangzhou 10 anniversary, is doing the relevant marketing activities; The second is about to enter the fourth quarter of 2013, Q4 is usually the year when an educational institution does the advertising budget. It is worth mentioning that the school has been the education industry advertising major clients, whether the network or paper media. There is a rumor that 2011-year study of large single-pen network advertising to reach tens of millions of dollars; marketing information platform a "education industry newspaper advertising data" released last year showed that in June last year, training institutions in the amount of advertising on paper media, Kinguille, learning Gides Three, accounting for 4.36%, 2.92% and 2.2%. One study Oita 89 times put 35.84 suites, but the amount of the year-on-year decline of 12.7%. The trend to reduce the drop is still continuing--the recent release of the 2013 financial year Q2 quarterly report revealed that the quarterly marketing and sales costs have fallen from 9.1% in the same period to 8.3%. This may be related to the overall strategy of learning, this year, the school has embarked on a series of measures to improve profits, Q2 can see the promotion of ping effect, increase teacher delivery courses, compressed sales costs. "Now the paper media advertising a little bit of chicken, mostly just relationship maintenance", an institutional brand leader said, the effect, in the paper media delivery almost not to how many customers--to a Beijing daily for example, a relatively cheap version of a 10,000 block, generally only bring 6 users, a user's cost to one thousand or two thousand, But through Baidu or Net Alliance, the price is only two hundred or three hundred yuanA user.