Lei Jun issued an open letter to all employees

Sina Technology News July 23 morning news, following the release yesterday millet phone 4, millet bracelets and other products, the millet company chairman and CEO Lei Jun issued an open letter to all staff this morning. Lei Jun said in the letter, many people now claim to learn Xiaomi, but most still only imitate a certain aspect, millet rely on hardware ride platform, relying on Internet value-added services for profit business model so far is unique.

Lei Jun also stressed in his letter that there is no unprintable mode of doing business. The real barrier to Xiaomi lies in three points: dreams and missions, sincerity and love, fighting for dreams and missions.

The following is an open letter:

Millet's little friends who:

Yesterday, we launched the millet phone 4, which is a landmark product that not only performs well but also surpasses itself in technology and touch. Millet 4 craft and feel, beyond imagination!

The original Zhongguancun (5.35,0.04,0.75%) of a small company, no one thought that after the release of mobile phones, it took less than three years to reach the top ranks of China's mobile phone brands. This is the miracle created by millet! In the first half of this year alone, we sold 26.11 million mobile phones with revenues of 33 billion yuan. These fully demonstrate the advanced nature of our strengths and models.

How to go next? Quite a few confused colleagues. For example, peers are learning millet, we still have the advantage of it? For another example, the company big, team is not good, how do we maintain entrepreneurial spirit? To answer these questions, we must thoroughly summarize the entrepreneurial experience of the past four years.

When we were founded, we put forward the triathlon model of "software, hardware and Internet." We insisted that the three areas should be done at the same time, emphasizing the experience of combining software and hardware with the Internet. We have continued to invest huge amounts of money in these three areas and have had some leading edge. Now many people claim to learn millet, but most are still just imitating a certain aspect. Our business model of taking the platform by hardware and gaining profit by Internet value-added services is unique so far. Our accumulated experience in developing the Internet model and user participation in ecology are also non-peers overnight.

However, there is no pattern can not be copied, millet where the real barriers?

First, the dream and mission

We need to review the past: millet is what kind of company, when we are starting for what?

We are determined to make the ultimate product with geek spirit. Because of the spirit of geeks, we will be full of curiosity and love in this world, we will continue to pursue the ultimate in order to ensure that users like to make the product. Also because of geeks, we gathered a large group of talented engineers and designers.

We hope that using the Internet to get rid of the middle of the industry to get rid of all unreasonable profits. Whether it is cost pricing strategy or e-commerce direct marketing channel characteristics, millet has been to enhance the efficiency of the industry, reducing user purchase costs and efforts.

Even, we look forward to getting everyone in the world to enjoy high-quality technology products from China. China's scientific and technological innovation has won worldwide acclaim. This is the mission that China's manufacturing industry, software industry and the Internet have been pursuing for decades. Now they are on our shoulders.

Our vision is "Let everyone enjoy the fun of science and technology." To share the fun and happiness brought by science and technology to more people and be happy passers, this is the honor and dream of every one of us.

Second, sincerity and love

We all know that millet is a very "abnormal" company. In order to better the quality of the code, for the user experience a little better, in order to better product quality a little bit, each of us at the overtime, more than a dozen hours a day, or even overnight.

Why fight so hard? Still can fight so happy? Because of love!

Because each of us loves this thing, we want to make products that make us happy! Only their own satisfaction, to make rice satisfied, have the opportunity to truly peer recognition! Because of love, we are fighting against ourselves every day, grinding each detail over and over again. Millet's competitiveness comes from love!

In the R & D session, we emphasize "the ultimate attitude of our products." We emphasize "real material" in the manufacturing process. We emphasize "making friends with the users" in the service chain and pricing our pursuit of "hardware cost price". These are the keys to Xiaomi's past success . In fact, is to maintain a sincere attitude!

Therefore, the real barriers to millet and sustainable motivation is sincere and love. Sincere, not bullied or self-deception. Love, devote and enjoy these. Sincere and love, we referred to as "true love."

From mediocrity to excellence in general can rely on talent and hard work, and from outstanding to excellence, "true love" is the key step. If there is no "true love", we can not stand the future long journey, could not bear the loneliness of the entrepreneurial path. "True love" is a mirror, can see their true heart. 4 years ago, a pot of millet gruel, drink began to "millet plus rifle revolution", full of revolutionary romantic feelings. The original creation of millet, because I am fanatical like mobile digital products, I want to make a happy experience for everyone to bring mobile phones, I want to be a staff and users are really love the business!

Because of these, 8 old men, will start again, a pioneering. There is love, fearlessness, the challenges and obstacles encountered along the way will only be the medal we look back later.

Invincible love!

Third, fight for the dream and mission

Past achievements attributed to each millet person, we work together to create the millet today! Also owe to millet family members, thank you for your understanding and support, only millet brilliant!

But no matter how dazzling transcripts are over, everything needs to be restarted.

We will fight for our ideals and missions with all our strength. Our dreams are global. Our journey is a sea of ​​stars. Millet, not a person's little feelings, but a group of people's glory and dreams, an era of opportunities and mission.

Yesterday, we have shown our own banner. We should insert the banner into the tall, high post so that the world will see our flag flying in the wind!

Thanks to this great time, gave us the opportunity to display their talents and realize their dreams! And everyone together to fight together to experience this great time, nice!

Lei Jun

7/23/2014