Lei to explain the strategy of millet internationalization in Silicon Valley it takes time and preparation

Today's San Francisco conference is a lot, across a street, when Apple in the grass center to introduce a new generation of ipads, millet company founder Lei in the Moscone Conference Center to answer the host's question: Millet and the street is opening a conference Apple what is different? (Figure/pingwest) The moderator is from all things D editor Kara Swisher, apparently in her behalf of the "Silicon Valley people" in mind, millet in China is another apple. Her question setting was interesting, first ask Millet and apple what is different, then interspersed why please Hugo Barra join Millet (Hugo Barra is also one of the guests of this dialogue), how to internationalize millet and millet to do the idea of television, even with slightly ridicule tone asked Lei in China is called "rebels" Things, and finally she asked Lei, do you think Millet and which company more like a bit? Lei's answer is: "We do things more like Amazon, are doing software platform, all products sold online." He first explained the difference between millet and apple--at least from pingwest and live audiences--to the Silicon Valley entrepreneurs who didn't know much about the Chinese market, and did not really understand what was different about millet and apple. Lei in Chinese to explain the iphone's pricing (5499 yuan) decided that the millet and Apple are different users, "millet the most expensive products priced at 1999 yuan, is the iphone one-third price," in response to domestic differences in competition, said: "Huawei and Lenovo is through the carrier channel sales, And Millet is the direct marketing model. Before joining Millet, the former Android executive Hugo Barra also sits on stage, which is seen as a sign of Millet's international business. When Kara Swisher asked the reason why Millet asked Hugo Barra to join and what the internationalization strategy was, Lei said, "in Silicon Valley software emphasizes iteration, update, Millet is using this logic to make hardware, I believe that the millet pattern will have the opportunity all over the world, When considering entering a new market will consider the characteristics of millet-network direct marketing, so to find the most developed areas of E-commerce, rely on word-of-mouth transmission, so highly dependent on social networks. Kara Swisher joked that America has Amazon and Twitter, is not the best choice for millet? Lei responded, "The United States must be the market we particularly want to enter, but we will be ready to come again." As to how it was ready, he did not make a detailed explanation. In the face of millet internationalization the most difficult question is what, Lei and Hugo Barra's answer is the same-team fusion, "Samsung is doing a complete same product to face the global users, and millet will be tailored to the needs of users around the product," Lei said. Hugo Barra said his biggest concern was the timing of entering different markets. Lei stressed that Millet had done experiments in Taiwan earlier this year, and from his public occasions in Silicon ValleyCautious words can be seen, the United States this piece by Apple, Samsung firmly occupied the market, millet is not ready. But it is clear that Hugo Barra's accession has begun to have an effect, and the curiosity about the Silicon Valley star's addition to millet will be reflected in the millet products.