Lei to the millet to go to sea from Southeast Asia as the starting point

Absrtact: Recently, vice president of Millet Hugo Barra in an interview said, Lei to the millet to go to sea from Southeast Asia as the starting point. This is the first time that millet company has more formally disclosed their internationalization strategy. In the next few weeks, Lei will begin

Recently, Millet Vice President Hugo Barra in an interview said, Lei to the millet to go to sea from Southeast Asia as the starting point. This is the first time that millet company has more formally disclosed their internationalization strategy.

In the next few weeks, Lei will start selling millet handsets to Malaysia, where expatriates will be a good foundation and start, followed by Indonesia, Thailand and the Philippines will become lei continue to "expand rice noodles" in advance. Meanwhile, Hugo Barra revealed that Millet is also actively seeking access to India, Brazil, Mexico's mobile phone market. Lin, vice president of Millet, also said, "We will continue to upgrade our production capacity and expand our products to more countries." But Lei declined to discuss the international plan for Millet.

Compared to handset sales, millet MIUI has covered more than 30 million users in 58 countries by the end of 2013. As early as 2012, Lei with DST founder Yuri Milner said: "By the end of 2013, should be in the vicinity of China pilot internationalization of the first step." In the April 2013 Rice Noodle Festival, millet and Taiwan operators tele-transmission cooperation, June first millet 2S in Taiwan for sale. At the end of 2013, Lei in an interview with the Moscone Conference center, said: "The United States must be we particularly want to enter the market, but will certainly be ready to come again", and millet will be targeted at "users around the needs to do products."

Lei has dug up its global vice-president, Hugo Barra, in Google's hands, which has made many overseas companies aware of millet. Compared to the software design is difficult in the function and design, well take care of national conditions, but the hardware can. Especially in Southeast Asia and other emerging countries, low-end models are the mainstream of these markets. Only the iphone price half of the Millet 3 and less than 1000 yuan red meter mobile phone, in hardware parameters and prices have a certain advantage.