Line to accelerate the binding "O2O" into the power of the Conference focus

Recently, Guangdong (International) E-commerce Conference held in Guangzhou. With the theme of "Transformation and upgrade, integration and innovation", the Conference invited leading figures, industry elites and domestic leading experts and scholars to showcase and promote new e-business concepts, technologies and new business patterns.

Wu Guangguang, senior executive vice president of Tencent Group, said O2O mode (online-offline) is necessarily a competitive, game mode, offline entities in the use of their own high rent, into a display shop, in the advent of mobile tide, online and offline will no longer be fragmented.

As the threshold for it is lowered, the future of traditional retailing is likely to revive through mobile internet. Reporter noted that on the right side of the main venue, the organizers set up an interactive experience area, a large number of viewers in the 3D body image with the system before the test wear clothes, bags, shoes, with a variety of images, and some also through the 3D body sense system to play the role of Snow White and other animation, and then take The organizer of the conference organizers told reporters that the body felt smart equipment, is because the 3D body image with the system can connect with the electric platform docking, for consumers to provide offline experience, try to wear collocation feel appropriate, and satisfied with the next single, to avoid the cumbersome replacement and return.

More and more electric business platform, especially apparel category of shopping platform, and constantly try a variety of offline experience, hope through the line under the combination of the way to enhance consumer interaction experience, the consumer to attract to the platform consumption, while effectively reducing the replacement rate and return rate.

Only the product will CEO Shenya in person experience 3D body sense Image collocation system, think this kind of body sense intelligent terminal can indeed provide consumers with immersive shopping experience, is the electric business platform to strengthen the offline experience an effective means.

And Dream Bazaar President assistant Yanyan to reporters, "with a stable online customer groups, the experience shop is to increase sales channels, increase customer experience." From the current two experience stores, we have achieved a profit. "