Litters Group and net joint Operation group buying channel industry not optimistic

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NET group buying business took over the party finally surfaced, from yesterday morning, litters Group and NET jointly operate group buy channel, become after happy group to F group to operate the second "Peel" Group Business website.

Litters group related head yesterday to the New Express reporter said that the business is still in the handover stage, on the details of the transaction and the specific operation of the two sides of the Division of labor is not disclosed. However, this business is likely to become a hot potato litters group, the industry pointed out that the group purchase business "peeling" is not actually the business, the use of this independent group buying network and classified information site "Alliances" way, will ultimately not conducive to the continued development of independent group buying site.

Litters Group will share net users

According to the announcement issued by NET, after the joint operation, the original net group purchase users if you need to buy on the net, should be in the litters group on the registration account to buy. Reporter yesterday Net group purchase channel, found that in addition to the site marked "litters Group powerful Joint NET", the channel offered by the purchase of goods and litters Group official website of the merchandise is no different.

This cooperation in fact means that net "peel off" group buying business this piece of chicken has been on the agenda. The reporter learned that, since last August, net has been the original group buying business department into E-commerce, until recently, with Vice President Chen and product leader Holiang and other senior executives leave, net again "has given up buying business, 600 people have been abolished" news, Although net after the rumor to deny, but the cooperation is actually representative of the net official "Peel" Group buying business.

Xuefei, an analyst at China's E-commerce Research center, told reporters that for classified information sites, if the group buying business is poorly managed, it is better to focus on other money-making projects. A person in the industry said, "net the reason is ' split ' group buying business, is because the direct said to give up buy will not be conducive to future refinancing, the hot potato in this way thrown away." ”

People in the industry are not optimistic

For the Litters Regiment, user traffic is perhaps the most important point. Xuefei that the litters group value is the net user traffic, "Classified information site is very easy to accumulate users." The reporter inquires from the alexa.com, the current net three month average traffic rank is 237, but litters Regiment's rank is 1670, really is far below net.

However, the industry is not optimistic about this cooperation. One industry insider, who declined to be named, said the merger was not new at the business level, nor was there any fresh strategy. "Just 1+1=1 cooperation, although the labor savings but management costs rise, but also in the business income of the financial process has become more and more tax increases." ”

And this business relationship will even weaken the advantages of the independent group buying site, "in the classified information site, must have group buying, Peel can be lost after the loss of assets and the core of the advertising profit separation, the classification of information site benefits." "The above industry analysis. But at the same time, because of the user flow problem, the independent group purchase website will gradually rely on the classification information website, eventually causes it to lose the independence superiority.

At present, in addition to net, the same competition in 58 of the city's group buying business also in the recent issue, with the net spin-off business, 58 with the city is also a meeting to discuss the policy adjustment of the net message.

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Group Purchase February sales nearly 1.5 billion

Although the group buying network is still in the cold winter, but the regiment 800 announced that this February, the total sales amounted to 1.46 billion yuan, year-on-year growth of 225%, to become the second highest in the history of Chinese group purchase monthly results, including the United States Group network to 220 million yuan ranked first. Reporters yesterday from the United States network learned that its March sales have exceeded 300 million yuan. Analysys International analyst Shou sent that this year group buying market concentration will continue to improve. The overall growth rate of the market will tend to be stable, "if the rankings can not enter the top three, the future listing or refinancing will not say good concept." ”