Liu Shaohui: 9 mistakes in hospital network marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Have to say that the hospital network marketing is a new, crazy industry in the network marketing, want to let their own hospital in the network occupy a place, that needs to surpass a lot of competitors, even the most sharp team can not relax a moment. As early as a few years ago, many hospitals have launched network marketing, the last two years, the hospitals have begun to pay attention to network marketing, talent scarce, this gradually entered the field of vision of the Internet practitioners. Emerging industries, new hospitals, many things will have a groping process, immediately before the No.1 of the industry, into the medical industry also needs a longer transition period, so that a lot of slightly will have some problems.

1, Web server instability

Most of the friends on the site, the focus on the content construction, chain construction, bid promotion and so on, no longer care about the quality of the server, up to the site when the problem, just suddenly remembered, we ignored the importance of server stability.

In the current situation, the server instability on the site's impact on Baidu performance is more obvious, Baidu response to this very quickly. According to the experience of forgetting, Baidu is generally in the server can not normally visit within two days will make the corresponding reduction of power processing. Of course, Baidu will occasionally visit your server every day, to see if the return to normal. If the next visit to Baidu, the server can be normal access, then it will continue to test for several days to ensure that your server stable, and then the weight of the corresponding processing. By contrast, Google has been slow to react.

2, marketing, aesthetics is difficult to perfect the combination of

Every hospital network marketing staff are looking forward to their own site is both marketing and aesthetic, and basically the current medical site, are in the pursuit of the style of major stations, so that they appear to appear in the atmosphere, professional. Major stations have many advantages, such as rich content, in the SEO occupies a great advantage, so that visitors from the senses feel formal, professional. However, many sites in this point is still difficult to combine, the overall style of the site is a difficulty, and then on the basis of the integration of marketing layout, SEO planning, more difficult. I recommend this design process: SEO planning, marketing planning, the overall style.

3. Lack of analysis plan, spot

We arrived at the new company, the first thing is to familiarize ourselves with the company's people and environment, where the canteen, where the toilet, wages to where collar. A new hospital to carry out network marketing, or to go to a new place to carry out network marketing, familiar with the local network environment is extremely important work, if omitted this step, then the work is basically less effort, the previous successful work experience is difficult to obtain effective results.

4, the article collection once and for all

Medical sites need a lot of articles to fill, maintain updates, but most of our content editing work is SEO personnel in doing, very few medical professional origin, so most cases are false original content. But sometimes, due to the network Marketing department site too much, too few people, most of the content has to use the program to collect, keywords, description, article structure are all messy, directly collected content in the network there are a lot of the same article on the Search engine optimization and marketing is bad experience, the vicious circle down, Long time the site became a garbage station.

5, Internet marketing products Blind purchase

For network marketing, it is difficult to find a more competitive industry than medical, hospitals in order to seek breakthroughs in the original basis, regardless of the cost of the purchase of a variety of marketing products, and even many tools have become a medical network marketing industry necessary tools. Many predecessors have said that marketing is important thinking, tools are to help us to more efficient implementation, we choose tools, we must according to their own marketing plan to choose, this tool can help themselves to achieve marketing plan? The second is to look at the service quality of tools, the software after-sales service how, Is it a tool that can be used for a long time or a short-term exploit?

6, Network marketing and consultation clinics completely divorced

Unfortunately, I have served several hospital networks and counseling are separate operations, although the two departments are also trying to communicate, the results are always unsatisfactory. The lack of communication between supervisors or the depth of communication is not enough, marketers do not know the results of the data, which advisory is effective and ineffective, consulting patients at present to the hospital understanding is at what level, these are problems.

7. The power of forgetting brands

Everyone will sigh, why our hospital is not a public hospital, why our hospital is not a three, why Baidu know above, others are recommended to public hospitals? This is the power of Word-of-mouth. Before the accumulation of Word-of-mouth, all of the work will be carried out by a resistance, crazy seo, not life of the bidding, how many patients because there is no our Word-of-mouth or word-of-mouth than other hospitals and lost? On the contrary, Word-of-mouth on the network do a good job, the people are really going to recommend our hospital, Baidu know on , there will be more real answers to recommend our hospital.

8. Lack of statistical analysis of data

Data analysis for the implementation of Network marketing has a strategic significance, but in many cases, we do not know what to analyze, what is the use of analysis, what kind of analysis is effective. In fact, the data analysis is not very advanced concept, simply speaking, the flow statistics tool backstage, the source of keywords, geographical analysis, etc., has provided us with a lot of data, if the auction promotion data and business data combined, then analyze the effectiveness of our work and draw the next step of work focus, These things are not so difficult.

9, the paranoid about SEO

Personally think that the network marketing practitioners are basically divided into three kinds: the first is to contact the Internet industry is relatively early, the reason for access to the Internet is mostly because of the attraction of net earnings, and then turned to the Web site construction, network promotion, such personnel on the Internet familiar, more or less have to build stations and The second is because of the madness of the last two years, all kinds of training institutions in the Internet crazy promotion, the introduction of a lot of new industry; The third category is that there has been no network marketing and network promotion concept, directly from the school or other industries come. Among them, the second kind of crowd has the crazy paranoia to the SEO.

If you think the search engine is the Internet portal, then you have to admit that our network marketing a lot of work must be zoned SEO category. SEO Full name Search engine optimization, simply said, is to let users find you through search. The network marketing work, is also lets the patient find us, then the network marketing all through the search engine brings the patient, all belongs to the SEO category.

SEO not only adjust the structure of the site, the release of the chain, keyword description, such as Third-party platforms, Word-of-mouth and so can be zoned into the concept of SEO. This is not to argue about a concept, but to say that if you abandon the narrow view of the past, then our network marketing vision will be more open.

Hospital Network Marketing http://www.yiyuan.im Hope and more medical peer learning exchange. Liu Shaohui.