Local manufacturers gamble on mobile phone market and smart phone price

This edition of the author information Times reporter Pan Jingwen "When a domestic feature mobile phone can be generally sold more than 2000 yuan, equal to a Nokia and other international brands of smart phone prices, but also widely accepted, we can only think of domestic mobile phones regardless of material or brand has surpassed Nokia and other overseas brands. One industry expert told reporters. Recently, many of the original production of mobile phone accessories, or the production of white brand mobile phone manufacturers began to invest in the development of brand mobile phones.　　Some experts said that the domestic mobile phone industry is not going through the decline, but "brand in the time" mobile phone industry upgrade. Accessories King transformation To do mobile phone recently, Shenzhen "mobile phone accessories King" said Arnie Group officially announced into the mobile phone market. According to Alitone, the company plans to hit 500 million of billions of dollars in the launch of China's first male mobile phone brand.　　Arnie Group spokesman Zhao Yong said Alitone will take the first to build channels after the strategy to do mobile phones. "Compared to coal bosses, mine bosses and house bosses, the outbreak of capital investment, mobile phone industry chain Enterprise transformation to do with mobile phones from accessories to the machine, from research and development to manufacturing, from the channel to the brand's innate advantages." "Zhao Yong said that, in the country-wide, Alitone has 200 first-level channel business, 2000 two-level channel providers, 20,000 terminal retailers, every day to the national market of mobile phone batteries, chargers, mobile phone screens and other accessories up to 500,000 pieces.　　Zhao Yong said that this is Alitone's core resources, but also Arnie access to the mobile phone market, the biggest chip. Arnie sales general Manager Zhou said, whether the international brand or domestic brands, more than 50% are pure male mobile phones, more than 30% are neutral mobile phones, only less than 20% of female mobile phones. "Therefore, Alitone selected the largest consumer group in the male mobile phone market. "The function of mobile phone explosion, cool division, the West Platinum ... Almost overnight, domestic brands feature mobile phones springing up in general. And a lot of original simply engaged in the production of mobile phone accessories manufacturers simply into the handset machine production. For example, BYD, the former battery giant, launched its own-brand handsets. In addition, some of the mobile phone does not match the side of the capital, also began to pay attention to the mobile phone market.　　Not long ago, a news report, a coal boss plan to enter the functional mobile phone market, and the so-called "do the first loss of mobile phone 100 million." According to the reporter understand, Shenzhen has already had as many as 600 mobile phone brands in the competition. A large management consulting company trainer told reporters that in recent years the company has received a number of mobile phone companies management consulting list.　　These companies either used to make white-label handsets, or companies in the mobile phone industry chain, or companies that were outside the original handset industry, almost invariably entered the functional mobile phone market. The rise of the Chinese brand "white-branded mobile phone scenery no longer, China's brand mobile phone is rising." "Electronics experts in the industry, Mr. Yao said, domestic brand manufacturers are emerging." For example, the second and third of the G ' Hep and forme in the Indian market are brand names from the mainland, while the second-largest in Africa is from the bigLu, in addition to many brands including Tai Thai also in the forefront of Africa, not long ago in Shenzhen, the Great Hall of the people released a mobile phone show that many manufacturers began to build brands in the mainland, I believe this trend will be further strengthened in the next few years. Mr Yao believes that the Chinese mobile phone is in the industry from the white card to the brand upgrade. At present, including Latin America and the emerging market has more than 4 billion of the consumer population, there are industry experts believe that the next few years, even if the mobile phone by the impact of smartphones, overall sales have been reduced, but with Nokia and other manufacturers in China under the attack will gradually fade out of the functional market,　　China's mobile phone in this area will continue to show growth, and the rise of Chinese brands in these markets will become inevitable.　　Reporter observes domestic handset manufacturer why favor function handset? Why do domestic handset manufacturers flock to mobile phones rather than smartphones? The author thinks the reason is diverse. First, China's more than 900 million mobile phone users, from the economic level and use habits, most of them are still users of functional mobile phones. Second, smart phone repair is very high, and the use of MTK chip feature mobile phone is very mature, repair very low. Third, the smart phone has a high technical threshold, the early need for a lot of input, but the face of the competition is Apple, and the functional mobile phone market, Nokia and other international brands are gradually withdrawing, but also lack of advantages, flexible domestic mobile phones have advantages. Four, functional mobile phone can be in appearance, function has more changes, so domestic manufacturers have to play female mobile phones, music and other selling points, and smart phones are the same big screen, difficult to change.