Long approval into game industry development

"The Ministry of Culture, the press and publication Administration and the Ministry of Information are all in charge of us, and a new game has to go through a number of reviews in these departments," he said. "In the recent 2010 China games industry Annual meeting, a game company CEO to the economic reference newspaper reporter poured bitter grievances," the fastest 4 months, a long year is not approved. During this time, companies cannot make profits and investors cannot recycle the cost of investment. "Although the game industry has shown a thriving scene in recent years, but in the interview, many of the senior and VCs in the game have told reporters that long approval has become the game industry development on the road of" stumbling block.　　Not only to a certain extent hinder the game company to launch the progress of new products, but also make a lot of original to the industry "cheerful" venture investment institutions hesitate.　　The introduction of online games in the 2010 China games industry annual meeting released data shows that in recent years, the Chinese game industry market scale is growing, of which the network game market size has soared from 2006 to 6 billion yuan in 2010 to more than 30 billion yuan, the future will remain relatively fast growth.　　But gaming companies in a thriving atmosphere are always worried about the long approval of their products. According to the above game company C E o Introduction, to launch a network game, for example, the first game companies to the Ministry of Culture to apply for "Network culture Business License"; then to the Ministry of the Department of Application IC p license, it is noteworthy that want to apply for ICP Business license must be before the application site before the approval of the work, This is the right to apply for ICP Business license, and the work related to the pre-approval is also the responsibility of the Press and Publication department, and then to the Cultural marketing Department of the Ministry of Culture network for "online game record." If the introduction of foreign games, you have to apply for "public testing license"; Meanwhile, the Press and publication administration is required to apply for the "online game publication number".　　After walking through these programs, game companies can officially launch new games. "For businesses, the Ministry of Culture and the press and publication administration should listen. If only a department of approval to start operation, the consequences will be ' unimaginable '.　　said the person. The reporter further learned that the game companies in the Ministry of Culture and Press and publication administration to apply for "online game record" and "online game publication number" is not smooth sailing. Currently handling "online game record" very difficult, general game companies are commissioned by the form of the current mainly by the friends of the century, Hongji Tiancheng, Han Tang, such as consulting several intermediary companies to make arrangements, and in the application of "online game publication number", you need to be linked to the Press and publication department designated press and publication agencies, and pay 60,000 to 120,000 yuan per year, and then get the local level of the press and publication agencies for approval, and finally sent to the Press and publication Department for approval.　　If the game releases a version update, you need to go through the program again. "Department of Culture and Press and publication for approvalThere was a big framework, but no detailed metrics were published. Therefore, the entire approval process will be what, how long, no one knows. "The longer the process drags on, the greater the loss to the gaming company," said C E O.　　In fact, many game companies are stuck here. The long-standing problem about the existence of "long examination and approval" in the online gaming industry has been rampant.　　The focus of the problem is focused on the 2009 "Warcraft" Game of the right to approve the debate. November 2, 2009, the National Press and publication Administration on its website issued a notice: The end of the NetEase "World of Warcraft ——— Burning Expedition" (in the text referred to as: "Warcraft") of the approval, returned to the introduction of the publication of "Warcraft" application, at the same time ordered NetEase company immediately stop the violation, correct Stop charging and new account registration.　　At the same time, according to the situation will be the corresponding administrative penalties, including the cessation of "Warcraft" Internet access Services. The second day, the Ministry of Culture expressed the opposite opinion. November 3, 2009, the Ministry of Culture held the seventh batch of illegal game products and operating activities news, the Ministry of Culture marketing department director Xiong said at the meeting, the Ministry of Culture has been on July 21, 2009 through the "Warcraft" Content approval, "Warcraft" online operation is completely legal.　　The press and publication administration recently released the termination of NetEase "Warcraft" Examination and approval notice, is not in accordance with the "three-set" provisions, is clearly ultra vires behavior. Two departments of the public "fight" for a time to attract the focus of countless, and on the online game "Long approval" topic was also widely discussed, but ultimately failed. [Page] and for enterprises to reflect the "long approval" issue, press and publication department Head of the Propaganda department to the economic reference newspaper reporter said that this problem does not exist, the Ministry of Culture and the Press and publication Department of the approval of "their own responsibilities." In accordance with the provisions of "three sets" (promulgated in September 28, 2009 on the implementation of the State Council, "three set" provisions and the central Office of the relevant interpretation, to further strengthen the network game before the approval and import network game Approval Management notice "), the Ministry of Culture is responsible for game-related industrial planning, project construction and market supervision and other work,　　The press and publication Administration is responsible for the pre approval of online publishing of game publications. But the Ministry of Culture on June 22, 2010 issued a "Network game management interim measures", the content of online games, approval, release and other links to make detailed provisions; September 18, 2010 Ministry of Culture Network marketing division director Tuo Zuhai in the Ministry of Culture on the strengthening of the network game Market Management work Symposium made clear that　　Online games are not publications, the Ministry of Culture is the department of online games.　　Afterwards, have commented jokingly this is "two mother-in-law tube a daughter-in-law", as "daughter-in-law" enterprise still in with "two mother-in-law" of the dilemma. Wind investment is not only the enterprise, affected by the wind. Reporter found in the interview, due to the examination of the risk of online games, there have been many optimistic about the game industry's venture capital, in the investmentA large adjustment has taken place in the strategy.　　In an interview with the economic Reference newspaper, a VC person bluntly said that 2011 will not invest in online gaming companies, the reason is that "the risk of approval is not guaranteed to recover the cost of investment"; "In 2010, a lot of investment institutions in the game project in the approval link out of the problem, competition in the game once the early launch of the investment is basically hit the water drift." "Jinyu International investor Wan Sunlai to the economic reference newspaper reporter, said that by the examination and approval risk, investors in the investment game company, in addition to considering the quality of the game project, have to choose a close relationship with the government agencies game company." "But this will compromise on the quality of the game and take a greater risk."　　Wan Sunlai reluctantly said. Kim Youdan, the investment partner, said he told the economic reference newspaper that while the gaming industry was one of the hot spots in recent years, it was a huge risk. He said that the current game products have a life expectancy, the sooner the game is launched, the sooner the company profits, the more investors benefit, on the contrary, the benefits of companies and investors will be reduced.