Long-distance education to wait for "potential shares"

July 30 last year, 9:30, the Orthodox Distance Education (DL) "Knock" opened the New York High Growth board door, indicating that the distance education enterprises officially "Mai" into the capital market.　　Cisco CEO John Chambers has predicted: "The first wave of Internet applications is electronic support and electronic services, the second wave is virtual production, the third wave is e-learning." Now, the prophecy is gradually being validated as fact. The current distance education tentacles have reached the entire life cycle of mankind, basic education, academic education, vocational training, enterprise training and other educational content, in the "site" of the Internet, through digital audio, video technology, to achieve the text, image and sound of synchronous transmission, derived from a convenient and effective interactive teaching.　　Distance education, while changing the traditional way of education and learning habits, has opened up another way for people to acquire educational resources. The symbiosis between new technology and traditional industries has never been short of enthusiasts. "China Education and training industry trends Research Report" shows that China's education and training industry potential market size has reached 300 billion yuan.　　The huge base of the internet and the huge proportion of the market scale of education and training industry show that the development of modern distance education has become a global trend.　　The education industry's "enduring" also let the network education as its subdivision area catch up with the "Day does not fall" train, under the ingenuity capital operation, seek one after another growth point.　　However, Analysys International statistics show that 2008 through the Internet to carry out professional training, occupation, education, degree education, such as the overall scale of only more than 3 billion yuan, compared with the overall education market in the overall scale of hundreds of billions of yuan, still have deep digging potential.　　Generalized distance education The embryonic form of distance education is born when the Internet has the ability to provide service and communication at any time, and the demand for education service coincides with people's needs. The traditional teaching of teacher-centered indoctrination has greatly limited the learner's autonomous learning.　　　and distance education will be the world's schools, research institutes, libraries and other information resources linked to become a huge pool of resources, anyone can be in any place through the network access, to form a many-to-many teaching methods.　　It is in the strong support of the market demand, can provide network education service products companies and organizations in a tentative business model began to explore the industry. Yang Yuquang, general Manager of League Education Network, began to investigate the market of distance education industry in 2001. He found that as early as the beginning of this century, the industry has shown a lively scene, only in Beijing has more than 150 relevant institutions, the peak of the country has more than 2000 schools.　　According to his recollection, at that time because the market acceptance degree is not high, many institutions take with the local famous university cooperation way, is anchored in the famous school, uses the famous school the teacher, the brand opens the market influence. Yang Yuquang said: "China's huge education market exists objectively, but the key is how to use new technology to solve the problem of education at the same time let the people who receive education really benefit, andGradually become accustomed to this efficient way, making it a beneficial supplement to traditional education. According to the reporter understands, at that time the teaching channel single, mainly for the simple courseware on demand, the courseware content mostly comes from will the teacher classroom content video recording uploads, does not have the sketchy the summary and the focal point and the prominent point.　　Judging from the acceptability of the market, despite the large number of institutions, there is little real balance.　　Shesh, founder partner of the Gobi investment in the field of Internet networking and digital multimedia, also told CBN, he began to pay attention to online education several years ago, but there are many online education products in the country, but the online teaching is recorded as video, then the video on the Internet, this simple primary model is doomed to failure. Eric advises that at present, the degree of Internet education in China is not high, therefore, in order to succeed in the future market development, the key lies in the design of the education and training products, especially the design and characteristic service based on the Internet education application, so as to achieve Word-of-mouth marketing by the user's Word-of-mouth legend. [Page] online interaction with the influx of capital, investment institutions through the means of capital operation and rich management experience, began to carry out a drastic innovation in the distance education industry, distinctive features of training programs, the establishment of their own training system, rich educational resources and perfect educational design,　　Through timely financing, mergers and acquisitions, distance education market began to gradually enter the development period.　　But not all educational content is suitable for porting to the Web, Techventures's managing partner, Zhodechin.　　For example, in vocational training, for example, physical schools have more advantages, skill classes are easier to master through physical schools, and web-based teaching may not achieve the same results. "In the United States, successful distance education should be linked to a diploma." But in China, diplomas are linked to physical schools, most of which are now distance-learning languages and exams. Zhodechin told reporters, "through online education, getting a degree diploma abroad proved to be quite successful, but not yet achieved in the country."　　"In addition, new Oriental, Wall Street, such as the traditional education and training institutions have found a strong market space after the remote education also began to restrain themselves, have expanded the network education business, the former brand influence and stable audience to provide a single online education service institutions have a certain survival pressure. "True online education should be interactive. "Shesh said. He believes that the team should be professional, business model to innovate, it is best to cross the market, while the biggest competitor of online education is not the same as the offline training institutions, the business model of online education is easily replicated by the latter, which means that new online competition will soon be generated, so that online education must be combined with educational content and market,　　This is the key to competitiveness. At present, similar to the remote, the amber education, such as the network education started by the development of the offline entity education, began to gradually from the network education to Physical Education transformation, "the network is no longer a farThe biggest source of income for Cheng educational institutions will be a way to open their channels. "Zhodechin said.