Long Tail keyword

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The long tail theory is a new theory of the internet age, which is proposed by American Anderson. The long tail theory holds that because of the cost and efficiency factors in the past people can only focus on important people or important things, if the normal distribution curve is used to depict these people or things, people can only focus on the "head" of the curve, but will be in the curve "tail", need more energy and cost to pay attention to most people or things ignore. For example, in the sale of products, manufacturers are concerned about a few so-called "VIP" customers, not to take into account the majority of the average consumer.

In the network age, due to the cost of attention greatly reduced people may pay a very low cost attention to the normal distribution curve of the "tail" concern "tail" resulting in the overall benefits will even exceed the "head". For example, a famous website is the world's largest online advertiser, it does not have a large customer, revenue from other advertisers are ignored by small and medium-sized enterprises. Anderson believes that the network era is concerned about the "long tail", play a "long tail" of the benefits of the era.

The long tail theory is very useful for keyword strategies in search engine optimization, although a few core keywords or generic keywords can bring more than half the number of visits to a site, but the sum of very specific keywords that are not much searched for That is, the long tail keyword can also bring a considerable amount of traffic to the site and these long tail keyword search formation of the customer conversion rate is higher, often also significantly higher than the common keyword conversion rate. For example, a Web site visitor who uses the generic term "search engine optimization" to reach a visitor to a site with a search for "Hangzhou Search engine Optimization" is more likely to convert to the site's customers. This is the study of the user keyword search behavior dispersibility and the value of the decentralized keyword strategy.

"Long tail" has two characteristics: thin and long. Fine, that the long tail is a small share of the market, in the past it is not valued market; Huge small market, but also occupy the market objective share---this is the long tail of thought.

In the process of implementing a search engine optimization project, keyword research and selection is a very important task, and this work will always be accompanied by the beginning of the project to the end. Its birth in the keyword decision to the search engine optimization workers widened the idea, according to the past, most of the search engine optimization service providers focus on the site's core keywords, emphasis is also the Core keyword rankings, but ignored some small flow of keywords.

Now more and more network marketers are concerned about the long tail keyword in the site to spend more time on the long tail keyword expansion. This is actually a kind of inevitable, because the core keyword ranking traffic is too fierce, will spend energy on the keyword optimization is not hot can still get to the core keyword equivalent to the flow, so the way is to win the keyword coverage, Mickle Mickle.